digital marketing in 20 minutes a day

www.BeyondIndigoPets.comwww.BeyondIndigoPets.com

Digital Marketing in 20 Minutes per Day

Presented by Jeanne Pelletier


Facebook Setup Week

Day 1

Make sure you are an administrator on your hospital’s Facebook page: 10 minutes*

Sign up for Facebook if needed: 10 minutes


Facebook Setup Week

Day 2

Check to make sure your page is set up correctly. 5-20 Minutes

Cover photo consistent with branding

Profile picture should fit in square box

Don’t bother with custom tabs

Is it linked to your website?


Facebook Setup Week

Day 3

LIKING. It’s mutual!

Make sure you tell your customers about your page. 10 minutes*

Check out some pages to like: 10 minutes

Other local businesses

Pet care sites• Animal advocacy sites• Suppliers• AAHA, Beyond Indigo Pets


Facebook Setup Week

Day 4

We’re watching you!

Choose pages to watch: 20 Minutes

Competitors

Similar practices

Other businesses in your area


Facebook Setup Week

Day 5

Check out your stats: 20 Minutes

Post engagementWho likes your page?Optimal time to post


Facebook in 20 Minutes a Day

Daily Read and reply to comments and reviews 5 Mins

3x per week, share information and posts 10 Mins

(Schedule to make it easier)

OR

LIKE 2 pages : 10 minutes

•Check your analytics 5 Mins

Bonus: Promote your page or a post


A Few Words About Posting

Not all posts appear in a user’s news feed

Typical user could see 1500 posts

On average, 16% of your users will see any given post


A Few Words About Posting

Facebook uses a complicated algorithm with thousands of factors to determine how visible your post will be to your subscribers. (Formerly known as Edgerank)

Factors:

Affinity: How connected are you with the content?

Weight: Interaction with content

Decay: how recent/current is the content?

More engagement = more chance for your post to be seen


Twitter Setup

Get Started

Make sure you have the username and

password to your Twitter page. 10 minutes+

Brand consistently with FB and Website: 10

minutes

No Twitter Account? Make one. 20 minutes


20 Minutes a Day with Twitter

Daily

Respond to Tweets and DM’s to you. 5 minutes

Read Tweets and respond or retweet to at least one each day. 5 minutes

Search for discussions with # 5 minutes

Find 1 new person or company to follow. 5 minutes


Twitter

Good accounts to follow:@PetsBest

@BeyondPets

@AVMAvets

@HealthyPet

@CATalystCouncil

@DVM360

@PetPoisonHelp

@CesarMillan

@TheWebinarVet

Search for your city and state and follow other local feeds: news outlets, police department, chamber of commerce, etc.

digital marketing in 20 minutes a day

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