14 top web marketing tips
Post on 27-Jan-2015
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Web Marketing is a Marathon
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This is a Sprint
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14 Top Tips
to win
More Business
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Get Found
www.google.com/places
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Get Found
www.google.com/places
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Get Found
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Probably the
greatest marketing opportunity
known!
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Get Found
Adwords
Base
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Get Emailing
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It’s Not Expensive
Get Emailing
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It’s Effective
Get Emailing
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Get Networking
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• Great way to stay in touch with existing clients
• Reach out to new audiences and markets
• Better understanding of related markets
• Relative low cost of entry
• Possible high return
Get Networking
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Average age distribution across social network sites
0-17 18-24 25-34 35-44 45-54 55-64 65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner
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Social Media is the
No. 1 online activity
Get Networking
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2/3rds of the Global Internet population visit
Social Networks
Get Networking
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10% of all internet time is spent on Social
Networks
Get Networking
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Social Networks
www.facebook.com
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If Facebook was a country it would be
1/ China
2/ India
3/ Facebook – 650m
4/ USA
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Adds 1/2m users every
day
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5bn minutesspent on
Facebook EVERY day
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1bn• web links
• news stories
• blog posts
shared each week
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Facebook now has a greatershare of theinternet than
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Business Networks
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Linkedin – Networking for Professionals
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Linkedin – Networking for Professionals
Over 100 millionregistered professional
users in more than
200 countries
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More than 50% located outside
of the USA
Linkedin – Networking for Professionals
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More than 1m companies have
a Linkedin Company Page
Linkedin – Networking for Professionals
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Adds 1m new members every 12 days
Linkedin – Networking for Professionals
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More than 2bn people searches
in 2010
Linkedin – Networking for Professionals
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Viral Marketing’s free…..pst pass it on
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• Get other people to do your marketing for you
• It’s free
• Give them something in return if possible
Viral Marketing’s free…..pst pass it on
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Viral Marketing – How & Why
The Thresher ‘Virus’
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• Discount Voucher intended for Suppliers and their Friends
• Circulated via chat-rooms, blogs and email 800,000 times
Viral Marketing’s free…..pst pass it on
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• Created queues outside stores
• National TV news coverage
• National Radio coverage
• National Print news coverage
• Generated a rumoured £15m T/O
Viral Marketing’s free…..pst pass it on
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Get Filming
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Video Marketing
2nd most searched
site on theinternet
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Video Marketing
2bnvideos watched
every day
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Video Marketing
24 hoursof new contentuploaded every
minute
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Video Marketing
Average personspends
15 minuteson YouTube every day
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Video Marketing
70% of YouTube
activity takes place outside of
the USA
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Video Marketing
YouTube clips now
incorporated in Google Search
results
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Your Video
Get Filming
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Your Video
Get Filming
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• An easy way to update latest news
• An informal way of communicating
• Helps with the search engine position of your website
• Opens your business to a wider audience
• Helps keep your clients updated
Get Blogging
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When you have something to sell
When you have something new to offer
When something changes
When you have some news
When you have something to say
Get Blogging
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www.blogger.com
www.wordpress.com
Get Blogging
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52Presentation Download - www.159.be
• Easy to use
• Easy way to keep in touch
• A way to reach potentially large market
• Short sharp communication tool
Get Tweeting
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Apps
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What’s on the Horizon?
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Location Marketing
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Location Marketing
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Get Real – Augmented Reality
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Get Real – Augmented Reality
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Groupon
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Andy Poulton
Business Link
M: 07966 547146
E: andy.poulton@businesslinksw.co.uk
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Thank You
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