Event Report

AIESEC Singapore Business Strategy Team Camp 12-13

About Business Strategy Camp 12-13

This is AIESEC Singapore third consecutive Business Strategy Camp. The overall camp’s objective is to empower and equip sales members in the various LCs to gain a better understanding of the various programs in AIESEC which we sell to our partners. The objectives of the BST Camp are: 1. Gain clear understanding and belief in BST product portfolio 2. Drive across the professional and collaborative BST culture and mindset amongst members 3. Equip members with the necessary skills, knowledge and attitude to drive effective sales The overall agenda of the BST Camp was based on the Golden Circle Model: The Why, How and What. This agenda flow ensures that delegates have a clear appreciation of our programs.

About Business Strategy Camp 12-13 Agenda

About Business Strategy Camp 12-13 Session

Opening Plenary and Team Bonding: Members from the various universities gathered to connect and bond with each other through various team building activities. This was followed by the opening plenary, which introduced the key objectives and agenda for the camp.

The Why: Me the Sales Person Members were introduced to the various traits and qualities they could acquire and learn as sales people throughout their journey. Most importantly, these skills will give them an edge in their future careers and ambitions.

The Why: AIESEC Business Portfolio This sessions introduced the holistic business model of AIESEC”s programs (GIP and GCDP) through the business canvas model. Members were then split into breakout groups to gain a clear understanding of the various products that exist in AIESEC Singapore (events, learning partners)

The Why: Our Impact Members were broken up into smaller groups to gain an appreciation towards the impact of our various programs on our key stakeholders which are the interns, organizations as well as themselves.

About Business Strategy Camp 12-13 Session

The HOW: AIESEC Sales Process The next segment of the agenda, showcased the full sales process from market segmentation, lead generation, proposing the deal and delivering the partnership. This enabled members to

The HOW: Building BST 12-13 This session enabled members within their respective LCs to go on a journey on self reflection to discover their values. Then, they were made to come together and create their unique SUPERHERO identity to profile to the network.

The HOW: BST Culture 12-13 Members were introduced to the BST Culture statement created by the leadership body such as the mission, identity and standards through engaging and fun filled activities.

Connection Time A session which received positive reviews, the international connection time enabled members to interact with other AIESEC countries such as the Philippines and United Kingdom. They were highly inspired by their stories and also learnt some tips along the way.

About Business Strategy Camp 12-13 Session

The WHAT: Market Research The workshop introduced members to the various frameworks and methodologies to conduct effective market research to identify targeted leads.

The WHAT: Etiquette and Relationships Members were introduced to the various nuances of body language, tone and language to be able to communicate effectively with various stakeholders.

The WHAT: The ER Toolkit Various resources present in AIESEC Singapore such as our CRM, MyAIESEC.net were introduced to the members, so they could easily access information and data.

Our Commitment A reflective closing activity which enabled delegates to reflect upon their goals and ambitions in life. At the end of the activity they were made to share one of their goals to the plenary which serves as a commitment statement.

Closing Statements

We would like to take this opportunity to appreciate the delegates and facilitators who ran and conducted the camp to successfully achieve its overall objectives. We would also like to thank the Singapore Management University for allowing us to use the venue to conduct the camp. Facilitators: Talisha Leow Aaron Lim Mark Francis Thompson Ow-yang Zhi Jun Li Xuan Tok Xinyu Rachel Qunfang Ren Xiao Ding Nadiah Mahad Pham Quynh Loan Natasha Daruvala Edwin Seah