aib amárach recovery indicator january 2011

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The Economic Recovery Index An Amárach Research Briefing October Index Results © Amárach Research 2009 January 2011 Results The AIB Amárach Recovery Indicator

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A monthly survey of 1,000 Irish adults about their views on the economy, financial circumstances and emotional wellbeing.

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Page 1: AIB Amárach Recovery Indicator January 2011

The Economic Recovery IndexAn Amárach Research Briefing

October Index Results

© Amárach Research 2009

January 2011 Results

The AIB Amárach Recovery Indicator

Page 2: AIB Amárach Recovery Indicator January 2011

2

Timing Recovery

• All recessions end in recovery – so will this one

• The biggest forecasting challenge is timing:

when do we know the recession is over and

recovery has started?

• Amárach Research has developed the

Recovery Indicator to help us track the

economic cycle more closely

• This report summarises the Recovery

Indicator results for April 2009 (when it began)

to January 2011

• The fieldwork was conducted 10th-17th

January 2011

Business Cycle Peaks & Troughs

Page 3: AIB Amárach Recovery Indicator January 2011

3

A Matter of Measurement• Every month we survey a representative sample of 1,000 adults – split 850 online and

150 face-to-face to ensure coverage of the total population – and ask them to tell us

which statement ‘best describes the economic situation in Ireland right now’

• Each statement corresponds to a different stage in the economic cycle

Page 4: AIB Amárach Recovery Indicator January 2011

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A Matter of Measurement

April’09 77% Jan‘11 56%

April’09 14% Jan’11 23%

April’09 8% Jan’11 18%

April’09 1% Jan’11 2%

April’09 0% Jan’11 1%

• January 2011 has seen a modest recovery from December 2010 in terms the prospects

for recovery, but remains low relative to this time last year.

Page 5: AIB Amárach Recovery Indicator January 2011

5

• Using the answers to the survey we have created the Recovery Indicator, which ranges

from 0 to 100 (0 = worsening recession; 100 = back to peak).

• The Indicator has recovered all the ground lost during November/December 2010.

8.3

17.8

1517

18.419.6

17.818.3

27.1

22.723.523.8 23.8

25.326

24

19.2

16.3

7.3

12

17.3

0

5

10

15

20

25

30

Apr '09

Jun July Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr '10

May June July Aug Sept Oct Nov Dec Jan '11

AIB-Amárach Recovery Indicator

Page 6: AIB Amárach Recovery Indicator January 2011

6

34%41%44% 42%43% 46%48%

41% 43%52%

41% 42% 43% 42% 42%

42%39%

31%26% 18%

23%26%

Apr '09

May Jun July Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan '11

Ireland will be through the worst of the recession in 12 months time: % agree strongly/slightly

57% 59%65%

58% 60% 62% 55%

51%51%

61%

55% 54%52% 53%

54% 55%

50% 46% 44%33%

41%48%

Apr '09

May Jun July Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan '11

I am optimistic in spite of the current economic situation: % agree strongly/slightly

Recovery Outlook 1

Page 7: AIB Amárach Recovery Indicator January 2011

7

48% 48%51% 47%48% 48%46%45% 45% 50%

47% 43%47%45%

45%47%

46%41% 41%

32% 34%39%

Apr '09

May Jun July Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan '11

I feel I am financially comfortable enough to make it through the recession: % agree strongly/slightly

Recovery Outlook 2

59%

62% 61% 60% 61% 60% 56%

52%

56% 55%53% 55%

53% 51% 50%

55%

54%

53%

52% 45% 45%49%

Apr '09

May Jun July Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan '11

Right now it seems like the recession is affecting other people more than it is affecting me: % agree strongly/slightly

Page 8: AIB Amárach Recovery Indicator January 2011

8

Percent of adults who agree with each statement: December 2010 & January 2011

11% 13%

Dec '10 Jan '11

I am more relaxed about spendingmoney than I was a few months ago

55% 58%

Dec '10 Jan '11

Now is a good time to buy a house for those who

want to

23% 22%

Dec '10 Jan '11

I am saving a lot more than before because of

the recession

21% 22%

Dec '10 Jan '11

I would be happy to borrow from a bank if I

need to 58% 59%

Dec '10 Jan '11

Paying off debts is my main financial priority

Impact on:

•Spending

•Saving

•Debt

•Borrowing

Financial Sentiment Indicators from the ARI Survey

Page 9: AIB Amárach Recovery Indicator January 2011

9

The Mood of the Nation 1

Did you experience any of these feelings a lot of the day yesterday?

April 2009 to January 2011

0%

10%

20%

30%

40%

50%

60%

70%

Apr '09

May Jun Jul Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr '10

May June July Aug Sept Oct Nov Dec Jan '11

Enjoyment Happiness Stress Worry

Page 10: AIB Amárach Recovery Indicator January 2011

10

The Mood of the Nation 2

Did you experience any of these feelings a lot of the day yesterday?

April 2009 to January 2011

0%

5%

10%

15%

20%

25%

30%

35%

40%

Apr '09

May Jun Jul Aug Sept Oct Nov Dec Jan '10

Feb Mar Apr '10

May June July Aug Sept Oct Nov Dec Jan '11

Anxiety Sadness Pain Anger

Page 11: AIB Amárach Recovery Indicator January 2011

11

Amárach Contact Details

Gerard O’Neill - Chairman

Amárach Research

11 Kingswood Business Centre

Citywest Business Campus

Dublin 24

T. (01) 410 5200

E. [email protected]

W. www.amarach.com

B. www.amarach.com/blog