8 steps to a long term mobile strategy
DESCRIPTION
Mobility and multi-channel experiences are here to stay. Your employees and customers are on the go, and to succeed, you need to keep up. In “8 Steps to a Long Term Mobile Strategy” find out the basics of mobile - why it matters, who should care – and then dive into the eight things that make up a dedicated, differentiated mobile strategy.TRANSCRIPT
© Copyright 04/11/2023 Kony, Inc1
© Copyright 04/11/2023 Kony, Inc2
Landscape
“Every app running in your organization on desktops today will run on every device within 2 years”
How are you preparedto support that?
3
Feb-2007 BlackBerry
8800
May-2007 BlackBerry
Curve
Jun-2007 iPhone
2007 Windows Mobile 6
Sep-2007 iPod
Touch
Nov-2007 BlackBerry
Pearl 2
Jul-2008 3G iPhone
Mar-2008 iPhone
SDK
Jul-2008 BlackBerry
Storm
Sep-2008 BlackBerry
4.5
2008 Nokia S60 5th ed.Symbian
Feb-2008 16GB
iPhone
Nov-2008 BlackBerry Bold 9000
Jun-2009 3GS
iPhone
Jun-2009 Firmware
3.0
May-2009 BlackBerry
5.0
Jul-2009 BlackBerry
TourSep-2009 Android
1.6
Oct-2009 Android
2.0Droid
2009Symbian 2
Oct-2009 Windows
Mobile 6.5
Jan-2010 Android
2.1NexusOne
Dec-2010 Android
2.3
Jun-2010 Android
2.2
Apr-2010 iPad
TBD-2010Symbian 4
Feb-2010Symbian 3
Nov-2010 Windows Phone 7
Apr-2010 BlackBerry
6.0
Aug-2011 BlackBerr
y Torch
Aug-2011 BlackBerry
Bold
Mar-2011 iPad 2.0
Jul-2011 Android
3.0
Nov-2012 Windows Phone 8
2.3
3.0
3.0
4.0
4.0
4.1
4.1
4.1
4.0
4.0
4.0
4.0
3.0
1G
3G
3GS 4
4S
5
1G
2G
3G
4G
5G
Mini
1.6
2.1
2.1
2.1
2.1
2.1
2.2
2.2
2.2
2.2 2.22.2
2.3
2.3
2.3
2.3
2.3
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Market Dynamics Overview
Mobile V1 Mobile Web New iPhone App
TCO
LOB decision No IT resource or mobile
experience
Mobile V2 Mobile Web iPhone App Android App Perhaps WM, BB
Mobile V3 HTML5 iPhone App Android App Tablet App (likely)
Multi-Channel B2C B2E (BYOD) Smartphone Tablets Web
2010 2011 2012 2013
Tactical Must Have Mobile Strategic Enterprise Strategic
TCO TCO TCO
LOB decision Multiple LOBs acting
independently IT vetted tech IT didn’t control
LOB Need IT Decision Tech Selection HTML5 / Inhouse
Enterprise App Need CIO decision In-house use HTML5/tools vs MEAP
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Points of Engagement Evolution
The move to digital channels – past to future
TIME
Number of Transactions
Customer Satisfaction
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The Multi-Channel Iceberg
Production Services Mobile Ecosystem Changes
Device Detection
Data Synchronization
Security Frameworks
Offline Storage
Data Integration
SAP / IBM / Oracle Integration
Application Upgrades
New Devices
New OS & OS Updates
New Browsers and Updates
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Get business and IT leaders in the same room. Going mobile is a primarily business problem,
not a technology problem.
Step 1 — Collaborate
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Step 2 — Key Drivers
Let the business groups drive the problem definition. Focus on mobilizing the moments of engagement where
work gets done.
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Step 3 — Due Diligence
Conduct an information audit. Identify the content required to mobilize the moments of engagement
Infrastructure
People
Devices
Processes
Information
Security
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Step 4 — Prioritize Devices
Study usage patterns of your users on all digital means for access and interactive with
enterprise information
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Step 5 — Integration
Plan the Integration with Enterprise Systems
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Analyze all methods for ensuring that enterprise information will be secure end-to-end as well as
for the unforeseen or unorthodox scenarios
Step 6 — Security
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Step 7 — Choose
Determine a scalable multi-channel development approach that fits your needs
HTML5 NATIVE PLATFORM
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Create a mobile app strategy roadmap and determine the apps you need to build
Step 8 — Roadmap
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Kony – A Complete Platform
Tools Leverage single code-base (JavaScript) to build cross-channel applications Build beautiful effective user experience with tools / widgets Handles and simplifies any form of deployment App, device & content security and management
Built for Enterprise and Consumer Commercial channels BYOD
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Next Steps:Read the 2013 Gartner Magic Quadrant Report for Mobile App Development Platforms by clicking the ‘Learn More’ button below
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