8 steps to a long-term mobile strategy

Dipesh Mukerji

8 Steps To A Long-Term Mobile Strategy

© Copyright 04/08/2023 Kony, Inc2

Landscape

“Every app running in your organization on desktops today will run on every device within 2 years”

How are you preparedto support that?

3

Feb-2007 BlackBerr

y 8800

May-2007 BlackBerry Curve

Jun-2007 iPhone

2007 Windows Mobile 6

Sep-2007 iPod

Touch

Nov-2007 BlackBerry Pearl 2

Jul-2008 3G iPhone

Mar-2008 iPhone

SDK

Jul-2008 BlackBerry Storm

Sep-2008 BlackBerr

y 4.5

2008 Nokia S60

5th ed.Symbian

Feb-2008 16GB

iPhone

Nov-2008 BlackBerr

y Bold 9000

Jun-2009 3GS

iPhone

Jun-2009 Firmware

3.0

May-2009 BlackBerr

y 5.0

Jul-2009 BlackBerr

y TourSep-2009 Android

1.6

Oct-2009 Android

2.0Droid

2009Symbian 2

Oct-2009 Windows

Mobile 6.5

Jan-2010 Android

2.1NexusOne

Dec-2010 Android

2.3

Jun-2010 Android

2.2

Apr-2010 iPad

TBD-2010Symbian 4

Feb-2010Symbian 3

Nov-2010 Windows Phone 7

Apr-2010 BlackBerr

y 6.0

Aug-2011 BlackBerr

y Torch

Aug-2011 BlackBerr

y Bold

Mar-2011 iPad 2.0

Jul-2011 Android

3.0

Nov-2012 Windows Phone 8

2.3

3.0

3.0

4.0

4.0

4.1

4.1

4.1

4.0

4.0

4.0

4.0

3.0

1G

3G

3GS 4

4S

5

1G

2G

3G

4G

5G

Mini

1.6

2.1

2.1

2.1

2.1

2.1

2.2

2.2

2.2

2.2 2.22.2

2.3

2.3

2.3

2.3

2.3


Market Dynamics Overview

Mobile V1 Mobile Web New iPhone App

TCO

LOB decision No IT resource or mobile

experience

Mobile V2 Mobile Web iPhone App Android App Perhaps WM, BB

Mobile V3 HTML5 iPhone App Android App Tablet App (likely)

Multi-Channel B2C B2E (BYOD) Smartphone Tablets Web

2010 2011 2012 2013

Tactical Must Have Mobile Strategic Enterprise Strategic

TCO TCO TCO

LOB decision Multiple LOBs acting

independently IT vetted tech IT didn’t control

LOB Need IT Decision Tech Selection HTML5 / Inhouse

Enterprise App Need CIO decision In-house use HTML5/tools vs MEAP


Points of Engagement Evolution

The move to digital channels – past to future

TIME

Number of Transactions

Customer Satisfaction


The Multi-Channel Iceberg

Production Services Mobile Ecosystem Changes

Device Detection

Data Synchronization

Security Frameworks

Offline Storage

Data Integration

SAP / IBM / Oracle Integration

Application Upgrades

New Devices

New OS & OS Updates

New Browsers and Updates


Get business and IT leaders in the same room. Going mobile is a primarily business problem,

not a technology problem.

Step 1 — Collaborate


Step 2 — Key Drivers

Let the business groups drive the problem definition. Focus on mobilizing the moments of

engagement where work gets done.


Step 3 — Due Diligence

Conduct an information audit. Identify the content required to mobilize the moments of engagement

Infrastructure

People

Devices

Processes

Information

Security


Step 4 — Prioritize Devices

Study usage patterns of your users on all digital means for access and interactive with

enterprise information


Step 5 — Integration

Plan the Integration with Enterprise Systems


Analyze all methods for ensuring that enterprise information will be secure end-to-end as well as

for the unforeseen or unorthodox scenarios

Step 6 — Security


Step 7 — Choose

Determine a scalable multi-channel development approach that fits your needs

HTML5 NATIVE PLATFORM


Create a mobile app strategy roadmap and determine the apps you need to build

Step 8 — Roadmap


Kony – A Complete Platform

Tools Leverage single code-base (JavaScript) to build cross-channel applications Build beautiful effective user experience with tools / widgets Handles and simplifies any form of deployment App, device & content security and management

Built for Enterprise and Consumer Commercial channels BYOD

8 steps to a long-term mobile strategy

Technology

copyright 7 31 2013 kony

multi

0 jul

2007 blackberr

moments

2010 android 2

2011 blackberr

2008 blackberr