steps to social media strategy
TRANSCRIPT
Promote Your Products & Services!
It is Cost Effective!
You can engage
Your Customers!
More Online Exposure!
Step 1: Establish a Vision
Step 2: Get Approval
Step 3: Research
Step 4: Create Goals
Step 5: Decide the Platforms you want to use
Step 6: Cost & Budget (if at all)
Step 7: Plan & Create Content
Step 8: Publish & Promote
Step 9: Measure Results (and tweek if needed)Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
Ensure your business has a vision statement.
A vision statement outlines what the organizationwants to be or how it wants the world inwhich it operates to be in the ideal sense.It is geared toward the future and is a sourceof inspiration.
For example: A charity working with the poor Might have the vision “A World Without Poverty”Source: Wikipedia
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
If you are the onlybusiness owner then thisstep is very easy….
If you are not, it is a very good idea to seek approval from other stakeholders and in some cases, your employees!
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
•Focus on your industry•Indentify trends•Decide which trends you want to pursue•Decide how you could do it better than your competition
Think about your customers:•What do they read or view?•What are their problems?•What social networks do they use?
It is very important to know what you want to achieve & where!!
Examples: •Improved Customer Service• Recruitment • Increased Innovation• Improved Attitude towards business
And also think about what you hope to set up:
• Facebook, Twitter, YouTube, IFFT, LinkedIn, Blogging????
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
Not everything cost money… but depending on what you want you may have to buya few things…
- Hiring a consultant to design your social media campaign - Paying for a Facebook/ Google marketing campaign - Paying for your own blog and/or webpage domain - Paying someone to maintain your social media sites
- Setting up your own Facebook, Twitter, YouTube, etc. accounts- Many Google products (blog, analytics, etc)- Managing the media yourself
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
What exactly are you using for your social media campaign????
Some things to consider:• Videos (think YouTube)• Blogs• Facebook/ Twitter updates• PowerPoint presentations• Audio Podcasts• Competitions• How-to-guides
Source: 10 Steps to a Successful Social Media Startegy, Jeff Bulla’s Blog
Remember: Creating the content is just a start… marketing your content continuouslyand consistently is vital!!
• A good first step is to build networks on Facebook, Twitter & LinkedIn.Do this before you start blogging so you have an audience first.
• Secondly… OPTIMIZE your content…. Do this by:
• Use key words and phrasesthat would show up in searchEngines• Make sure you have socialmedia sharing buttons so yourmaterial is easy to share amongpeople
Source: 10 Steps to a Successful Social Media Statregy, Jeff Bulla’s Blog
Remember: Success will probably nothappen overnight!
Use tools like “Google Analytics” or “FacebookInsights” to measure and monitor your progressto make sure you are moving towards your goals
Change what is not working and keep doing what is!!
Always pay attention to what your competition is doing… and try to do itbetter!!
“The most successful marketer becomes part of the lives of their followers. They follow back. They wish happy
birthday. They handle problems their customers have with products or service. They grow their businesses and
brands by involving themselves in their own communities.”Marsha Collier, From Marsha Collier’s Musings
Simone MercerLabour Market Development OfficerDept. Advanced Education & SkillsStephenville, NLTel: 709-643-8605Fax: 709-643-7905Email: [email protected]