social media, nounWebsites and applications that enable users to create ands share content or to participate in social networking.

Most companies should have a social media presence.

You Want to have one

You Need to have one

But where should you start?

Let’s run some tests.

Social Media explained using coffee. Look at my coffee!

I’ve joined a circle of Barista’s.

Here’s a hipster shot of my coffee.

I have 10+ years of experience in coffee.

Unboxing my new French Press!

10 ways to make coffee like a Barista!

I’m drinking the best #coffee ever! #Starbucks

Let’s build the plan.Ask these questions.

1. We are the only ones who…2. Are we ready to talk?3. What are we going to say? Where?4. What do we want to achieve?5. How can we stand out?6. Which platforms are our best fit?

1. We are the only ones…

2. Are we ready to talk? Are we ready to take some heat?

3. What will become our content hub?

If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video.

4. What to expect?

5. How can we stand out?1.Add Value2.Care3.Ask your people what they want4.Reply to Questions5.Have a personality6.Be Real7.Know the trends8.Think visual

6. What is our best fit?

Worldwide, there are over 950 million Facebook users.

In Europe, over 223 million people are on Facebook.

Five new profiles are created every second.

83 Million profiles are fakes.

(Source: Facebook) What this means for you: fFacebook is too big to ignore. Fake profiles: CNN

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

(Source: Emarketer 2014) What this means for you: This is the prime target demographic for many businesses’ marketing efforts, and you have the change to engage these key consumers on Facebook.

On Thursdays and Fridays, engagement is 18% higher. (Source: Bit.ly blog) The Implication: Again, use this information to determine when to post in order to optimize your social media marketing efforts.

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.

(Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.

Wereldbevolking, ouder dan 18 met toegang naar het internet.

Facebook best

Source: hubspot.com

Twitter best

LinkedIn best

Pinterest best

Instagram best

Let’s build the plan.Ask these questions.

1. We are the only ones who…2. Are we ready to talk?3. What are we going to say? Where?4. What do we want to achieve?5. How can we stand out?6. Which platforms are our best fit?

1. We are the only ones who…2. Are we ready to talk?3. What are we going to say? Where?4. What do we want to achieve?5. How can we stand out?6. Which platforms are our best fit?

1. We are the only ones who…

2. Are we ready to talk?3. What are we going to say?

Where?4. What do we want to

achieve?5. How can we stand out?6. Which platforms are our

best fit?