Being strategic in social media Tactics aren’t strategy and do not deliver ROI

Look new tools!Everybody is very excited about social media

But.. what to do with it?Only 25% of managers say that they gained “real, tangible value” from social media*

*Social Network Outlook 2010 eMarketer

Because most just experiment!An increasing amount of effort, time and money is spent in social media

Leading to wasted energy and resourcesWithout a clear goal it’s unlikely you will stumble on real value

People confuse tactics with strategyTactics are only to help you deliver a strategy

TACTICS ARE NOT A STRATEGY

7 Steps to success in social media Without them you are just bashing rocks around

1. What do you want to achieve & why?2. What’s the best way to achieve those goals? Is

social one of them?3. Frame the strategy4. Check it answers your goals5. Now think about the best tools6. Then plan tactics7. Post event: Share learnings

1. What do you want to achieve & why?You should only use social media if it is aligned to your existing or new goals

= =CAVEMAN CONGA!!

= =

2. What’s the best way to achieve those goals?You must know the landscape. Do your research. Build strategy from facts.

3. Frame the strategyKnow you objectives and how success can be measured

4. Check it answers your goalsDoes the strategy meet my needs?

5. Now think about the best toolsIs social media one of them? If so which platform is most effective?

6. Only then plan tacticsMake a plan and stick to it but be prepared for the unexpected

7. Post event: Share learning'sSocial media is new. We are all learning the rules… together. So share!

Remember! What are you trying to achieve? What is the Strategy?

Why do I want Fans & followers?

What will I do with them once I have

them?

How do they bring me a value?

How can I measure this value?

About MeA passionate advocate of social media and ‘Open Business’

Jamie BurkeCEO 90:10 Group LtdTwitter: Jamie247Email: jamie@ninety10group.com