10 Steps to developing branded content that offers the ROI you demand for the investment

Byron WhiteChief Idea OfficerideaLaunch

Search Engine StrategiesSan Francisco

August 19, 2010

Start with an idea session discussing ideas and options for branded content

Paid Placement

Courseware Reviews

Book Summaries

Podcast Summaries

Tip Centers

Webinar Summaries

Whitepaper Summaries

Widget Reviews

WorkBook Reviews

Video Reviews

Survey Results

Free Giveaways

Article Distribution

Work Life Betterment

Home Life Betterment

Community Job Opportunities

Green Initiatives

Cause Support

Educational Announcements

Volunteer Vacations

Tradeshow Announcements

Remarkable Company Policy

Unusual Holiday Celebration

Viral Marketing Updates

Press Releases

Exciting News

Hiring Bursts

Retirements

Record Sales

Record Hits

Record Views

Popular Posts

Donnations

Bold Policy

First-Of-A-Kind

New Resources

Evaluate organic market share and pinpoint opportunity for branded content impact

Find the wants and needs of readers and customers and develop style guides

Surveys

Phone Calls

Search Box

Social Media

Web Analytics

Keyword Popularity

Customer Service

Questionnaires

Use keyword research tools to find keywords for readers AND the bots

WordVision.com

SpyFu.com

Compete.com

QuantCast.com

SEOMajestic.com

Raven-SEO-Tools.com

Tools.SEOBook.com

SEOToolSet.com

LinkVendor.com

MarketLeap.com

Long Tail

Short Tail

All-Tail Universe

Golden Keywords

Weighted Keywords

Internal Links

Content Scoring

Develop an SEO plan that becomes the nerve center for content creation

Develop keyword silos for SEO scoring, link development and ROI tracking

SEO Scoring Tools

PressReleaseGrader.com

WordVision.com

PageStrengthTool.com

SEOContentGrader.com

Build out an editorial calendar for

branded content distribution

Article Distribution (50) Articles WriterAccess using DistributeYourArticlesPress Release (3) Monthly Webinar | Writer Access | Speaking Gigs Paid Placement (30 Links) LifeTips Sponsorship

Monthly Webinar ( 1) Article Distribution

Content Assets (1) Case Study Measuring Content Marketing ROIBlog Posts (20) Posts Podcast (4) LifeTips Radio Show

August 2010: Branded Content Distribution Plan

Optimize you’re content, images and link strategy

Link Building Tip

I had a big beef with Mike Roberts last night. The steak was cooked to perfection and melted in my mouth.

Apply your brand consistently to your content assets

Branded Assets

Speaking Events

White Papers

Webinars

Podcasts

Books

Online Courses

Informational Guides

Press Releases

Score content for SEO strength using robust technology

SEO Scoring Tools

Grader.com

WordVision.com

PageStrengthTool.com

SEOContentGrader.com

Track the ROI from branded content in a variety of ways.

Secrets to ROI Tracking

Tag Published Date

Track Link Phrases

Build Keyword Silos

Track improved listing positions impacted by content deployment

Track increase in organic traffic impacted by content deployment

Track repeat visitation post branded content deployment

Track time on site impacted by content deployment

Track increases in lead generation interacting with content assets

Track improved conversion rates from landing page optimization

Track increased sales impacted by branded content interaction

Case Study #1: ideaLaunch and “Press Release Magic”

Byron White, ideaLaunch

Chief Idea Officer

Twitter: @ByronWhite

Byron[at]ideaLaunch.com

617-227-8800 x 201

Book Author

101 Content Marketing Tips

Speaker Events 2010

BrightTalk

Search Engine Strategies

PR Web Thrive

Inbound Marketing Summit

28 Total Speaking Events

Free Content Marketing Tips book here: ideaLaunch.com/101