steps to create a social media marketing strategy for your business
TRANSCRIPT
Create a Social Media
Marketing Strategy and Plan for
Your Business
Presented by
Social Media Participation
• Facebook now has 1.35 BILLION overall users with 757 million active daily (138 million active daily in the US alone)
• Twitter has 232 million users
• Pinterest has 70 million users
• LinkedIn has 300 million users
• Instagram has 300 million users
Steps to Implement a Social Media Strategy and Plan
1. Define Your Goals
What do you want to achieve through social media?
Define Your Goals
• Brand building purposes- name recognition, credibility
• Customer support - answer questions about products/services
• Increase sales through offers
• To drive traffic to your Web site
• To market a new line of products
Steps to Implement a Social Media Strategy and Plan
2. Define Your Target Audience
and
Where to Find Them
Define Your Target Audience
• Do you have a clear understanding of who you are targeting?
• Do you know which social media channels your prospects prefer and what they read, share and post?
Where is Your Target Audience?
Research organizations publish valuable studies that can help you reach your audience.
The Demographics of Social Media Users
Steps to Implement a Social Media Strategy and Plan
3. Competitive Analysis
• Which social media are they using?
• What kind of presence do they have?
Steps to Implement a Social Media Strategy and Plan
4. Content Strategy and Plan
• Your content strategy needs to directly support your goals
Steps to Implement a Social Media Strategy and Plan
4. Content Strategy and Plan
• Content Categories or Hot Topics
• Posting Frequency
• Calendar of Postings
Content Strategy and Plan
Steps to Implement a Social Media Strategy and Plan
5. Track Your Progress
Are you using:
Facebook Insights
Twitter Analytics
Pinterest Analytics
etc.?
Track Your Progress
Use:
• Calls to Action
• Unique Promotional Codes
• Targeted Landing Pages
Questions?
Jocelyn Murray203.377.9980