5 W’s Journalism

1Who, What, Where, When, Why

5 W’s Engagement

2

1.Who is Talking?2.What are the Talking about?3.Where are they Talking?4.When are the Talking?5.Why are the Talking?

3Don’t Be Clueless

5 Topics of Conversation

4

1.Discover2.Select3.Validate4.Purchase5.Use

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5Play your Game like a Pro!

5 Elements of Strategy

6

1.Financial2.People3.Conversations4.Platforms5.Internal

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7Let’s Get Our Hands Dirty!

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8Be A Social Genius!