SOCIAL MEDIA FOR CONTENT CREATORS 5 GOLDEN RULES OF VIRALITY Boultek, Casablanca, May 17 2016 - By Yasser Monkachi, CEO @ Social Impulse

Chapter 1 : SOCIAL MEDIA

1 Minute in Social Media…  

3,419  milliards  d’internautes,  2,307  milliards  sur  les  réseaux  sociaux  

Chapter 2 : Buzz & Virality

Buzz  

The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another.

Virality  

Virality Cycle

5 Golden Rules of Virality

1. Detect a hot topic  

2. Tell an amazing story

Astonish your Audience  

3. Set a Social Media Plan

•  Right media & Right moments

•  Right content to the Right persons

•  Fail to plan, plan to Fail !

4. Animate your Community

Community Animation Cycle

Listen : Trends, Buzz, Hot topics

Produce : Stories

Animate : Community

Measure : Results

5. Test, follow and evaluate

EXERCISETell your story !

1.  DETECT A HOT TOPIC

2.  TELL AN AMAZING STORY

3.  SET A SOCIAL MEDIA PLAN

4.  ANIMATE YOUR COMMUNITY

5.  MEASURE YOUR RESULTS

5 Golden Rules of Virality

Yasser Monkachi is born in Mohammedia. He is a Senior Digital Consultant, Trainer, Facilitator & Keynote Speaker. He founded Social Impulse, a digital marketing and content consulting firm. He also trains Community Management students at the TBS Toulouse Business School. He has been working for international firms as well as industrial groups from Morocco.He considers himself as a serial and a social entrepreneur with Maroc Web Awards winner Sardi.ma, a web app and tool he created to help people cope with the annual sheep buying experience. He also gathers and facilitate the web community during ramadan with Ftour 2.0. Yasser launched recently a new project dedicated to Digital Branding and Digital Management Called : Les Rendez-vous de la Marque Digitale.

@yassermonkachi ym@socialimpulse.net