the 7 golden rules

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Post on 07-Dec-2014

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Ebuzzing Social reveal the 7 golden rules for producing the ultimate online video campaign

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  • 1. EBUZZING SOCIALS7 GOLDEN RULES FOR THEULTIMATE CAMPAIGN

2. GOLDEN RULE # 1 3. GOLDEN RULE # 1The story matters more than the product: turnyourmessageintoastorythatwillresonatewithyourtarget audience.Thinkmoreabouttheenjoymentavideoofferstoaviewer insteadofhowwellitservesthebrand.Engagementiskey.Be a great story teller 4. GOLDEN RULE # 2Kick off with a bang: Makeanemotionalconnectionwith theaudiencewithinthefirst5secondsofthevideo.Timeisofthe essencewhenadvertisingthroughsocial,sograbbingattentionis paramount.Dothiswitheithertheemotionofjoyorsurprise.Peopleget boredeasilyandlongdrawn-outstoriescancausepeopletostop watching.Quickly grab attention 5. MOST USERS EITHER DROPOFF OR WATCH TILL THEEND 6. GOLDEN RULE # 3Build an emotional rollercoaster: No matter thelength of a video, people will lose interest if the emotion is constant. Thead must briefly remove viewers feelings of joy and surprise and thenquickly restore them again.Maintain interestthroughout theentire video 7. VIDEO EXAMPLES 8. GOLDEN RULE # 4Engage with Tastemakers:Once your content has been created make sure it makes it in front of yourinfluential pundits, celebrities, bloggers, advocates and experts. Thesesocial influencers are the best people to target when it comes todistribution, as theyll help to amplify your brand message in the fastestway.Amplification through Influence 9. GOLDEN RULE # 5Surprise but dont shock:People wont share something that is too shocking or crude to promote totheir friends and have their name associated with it but everyone loves tobe surprised 10. GOLDEN RULE # 6The First 72hrs: Maximizing visibility over the first few dayscan be critical to stimulate the sharing activity and earned media ofthe campaignAchieve criticalmass early 11. VIDEO EXAMPLES 12. GOLDEN RULE # 7Mine is bigger! 13. FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COMTHE GLOBAL EXPERTS IN SOCIAL VIDEOADVERTISING