4 steps to business success on Facebook

Build your Facebook Page

Connect with new fans using multiple Facebook Ads

Engage your fans with quality content

Influence friends of your fans with your Pages social activity

4 steps to business success on Facebook

1. Build your Facebook Page

Go to facebook.com/page

Complete your business information

Add a profile and cover photo

Invite fans to like your Page

Promote your Page URL in all marketing materials

facebook.com/page

Go to www.facebook.com/pages

Choose the right category…

3 key steps.. Step 1:

Step 2:

Step 3:

Invite Friends and contacts..

Add a Cover Photo..

And You Are Done!

Complete an existing Page..

2a Connect with new fans using Facebook Ads

facebook.com/ads/create

2b Create multiple well targeted Facebook Ads

Create 4 or more versions

Target effectively

Test different combinations

Analyze Ads performance

facebook.com/ads/manage

3. Engage your fans with quality content

Create a conversational calendar

Post at 1-2 times a week

Be timely, relevant & authentic

Share engaging content

Highlight important stories using the ‘star’ and ‘pin’ functions

facebook.com/yourpagename/page_insights

4. Influence the friends of your fans by promoting your Pages social activity

STEP 1: Eric ‘likes your Page’

STEP 2: A story is generated on Eric’s friends’ News Feeds, which they may or may not see

STEP 3: You can promote* the story about Eric ‘liking your Page’ so this will show up as an Ad on the right hand side or as a boosted post in the newsfeed

Eric likes this brand

Sponsored Stories

Eric likes this brand

Your BrandLike

*We recommend that you reach 100+ fans before starting to promote social activity from your Page facebook.com/ads/create

Build your Facebook Page

Connect with new fans using multiple Facebook Ads

Engage your fans with quality content

Influence friends of your fans with your Pages social activity

Key steps to business success on Facebook

Thank You