ANSWER ME NOW! Insights into the modern mobile and

social media wielding customer

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h$ps://plus.google.com/+Scobleizer/posts/TcaqNeYJWXo   3  

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According to the SOASTA report 84% of Americans check mobile apps before they do anything else in the morning; of those attached to their apps, most are checking email (67%) or weather (45%) but more than one-third are checking in with social networks (40%) or news sites (35%).

MOBILE

h$p://www.cabeau.com/blog/wp-­‐content/uploads/2014/02/guy-­‐checking-­‐cell-­‐in-­‐bed.jpg  

h$p://www.nielsen.com/us/en/insights/news/2014/mobile-­‐millennials-­‐over-­‐85-­‐percent-­‐of-­‐generaOon-­‐y-­‐owns-­‐smartphones.html  

WHOA

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h$p://www.flurry.com/blog/flurry-­‐insights/mobile-­‐television-­‐we-­‐interrupt-­‐broadcast-­‐again  

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h$p://press.experian.com/United-­‐States/Press-­‐Release/experian-­‐markeOng-­‐services-­‐reveals-­‐27-­‐percent-­‐of-­‐Ome-­‐spent-­‐online-­‐is-­‐on-­‐social-­‐networking.aspx    

SOCIAL MEDIA

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SENSORS

BIG DATA

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GPS LOCATION

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MOMENT OF NEED

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h$ps://flic.kr/p/pf4KcK  13  

I need the information right now, no matter what device I’m using. It needs

to help me and, BTW, I need to find interesting and in terms I understand.

GOT THAT? LOL J

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BE FOUND

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BE FLEXIBLE

h$p://vartechable.com/how-­‐to-­‐test-­‐a-­‐website-­‐at-­‐different-­‐screen-­‐resoluOons-­‐and-­‐sizes  16  

BE HELPFUL

h$p://www.youOlitybook.com/  17  

BE INTERESTING

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MOMENT OF NEED + EMOTION/LOGIC BALANCE

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I need to know if this is the right thing to buy? Do my friends’ approve? Do the experts agree? Is it the right price? Can

I get it cheaper?

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BE THE EXPERT CHOICE

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BE EASY

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BE TRANSPARENT

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MOMENT OF NEED + EMOTION/LOGIC BALANCE +

WHITE GLOVE LOVE

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Why can’t I just click to buy? Or press to buy? Or snapchat to buy? I want it

today, can I pick it up now? Wow, so I got it - did you ever think of doing this with it? Now I don’t like it,

you better take it back.

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BE QUICK

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BE COLLABORATIVE

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BE RESPONSIVE

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What did we learn today

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Social and mobile are currently transforming all communications and marketing and going to grow exponentially. Your customers will lead your company unless you meet their digital demands. You can get ahead of the competition if you adopt a digital mindset with your communications.

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