welcome to the global schools portfolio: on-boarding...

Welcome to the Global Schools Portfolio: On-boarding GuideSupport available to you from the International Schools Team

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1Global Schools On-boarding Guide: Version 3

Produced by the International Schools Marketing Team

Contents

1. Your Support Toolkit2. The International School Market3. The Global Schools Portfolio4. Portfolio Training and Support5. Marketing

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Global Schools On-boarding Guide: Version 3

Your Support Toolkit


Introduction

The International Schools Team are here to support you with product information about the Global Schools Portfolio.

There are a number of product support channels that are available to you, our video gives to a walk through our 3 key websites.

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gh our 3 key websites.

Watch this videoGlobal Schools On-boarding Guide: Version 3

Internal marketing communications

Your Support Toolkit: What to bookmark and sign-up to

Internal sales support site for the Global Schools Portfolio and should be your first port of call for product information.*

Click here

Sign-up

Internal updates and conversation around the Global Schools Portfolio and the International Schools Business.

Click here

External customer face website, presenting the Global Schools Portfolio to the world and a great source of information.

Click here

Receive our weekly, and quarterly updates, and also see all our customer facing email campaigns, and the communications we send to our partners and distributors.

Click here

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If you are unable to find the answer to your query, after exploring the support above, please email your questions to: [email protected]

*Important Note: You need to be connected to the VPN – Pearson Network, to access Playbook. If you have any technical issues in doing this, please contact your local IT Support Team.

Partner Playbook

A new sales support site for the Global Schools Portfolio built to support our Partners with product information.

Coming Soon!


Global Schools Playbookwww.pearsonglobalschools.com/playbook

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• Your first port of call for product information• Make sure you bookmark this site• Easy to navigate• Simplified subject homepages, and you can easily

access all products within a subject.• Create your own sales tool sheet, using the create

PDF tool.• You must be connected to the VPN to access

Playbook.

Top links:• Helpful Documents• Playbook Quick Start Guide• Catalogue User Guide• SharePoint Access Instructions

Watch the Overview Video


International Schools Team NeoGlobal Product > Global School > Subspaces > IST Neo Space

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• Neo is your space for further product support and discussion.

• Make sure you bookmark this site and click to follow it, for updates straight to your inbox.

• You can ask questions, share useful information with sales colleagues.

• You can keep up to date with our publication schedule, marketing activities, and be directed to many other useful resources from here.

Top links:• International Schools Publication Plan• Digital Sampling Accounts Updates• Our Portfolio: More focussed with improved support• What to do when you have a product query



Global Schools Websitewww.pearsonglobalschools.com

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The main portal for all products and services that can be sold globally, plus links to online catalogues, product evaluation, events and latest portfolio news.

• Contains our full portfolio with highlighted programmes on each subject page.

• Mobile responsive so can be viewed anywhere and everywhere on tablets, mobile phones and PCs/Macs.

• Generates leads for reps from online sampling, request more information forms, free trial requests, free resources registrations.

Top links:Online Textbook SamplesRequest a 60-Day Free TrialCatalogues and Price Lists


400k visits a year

£1.5m sales in 2015


Catalogues, Price Lists and App

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The Global Schools Catalogues our a customer facing sales tool, packed with product information. You can download these from our Website, or Playbook.

Our Price Lists are available to download too, as Excel spreadsheets, here.

The Global Schools Catalogue App has been created so that you can download and keep all our resources catalogues in one place. You can flick through them, bookmark, share and make notes on them, but from the comfort of your own device, here.


The International School Market


The International Schools MarketPrivate SchoolsRapid growthLead in educational practiceIntegrating technologyWell fundedOften large schoolsSell resources: “off the page”

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Private / International

Private / Local -international

Public – Some internationalization

Public – pure local curriculum and practice

International School: Key Characteristics

Private schools offering access to the home curriculum.

International Schools existed originally to serve the expat population within a

country.

Increasingly, also serve local students looking for a high-quality, global

education.

Proportion has flipped – more local students.

Enrolments between 200-3000.

High performing and rigorous.

Track to top universities in US, UK, AUS, SG.

School fees are high, between USD 15-25K / year.

High turn over for administration and faculty.

Members of associations like ECIS, AISA, EARCOS, IBO


The International Schools Market

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Public SchoolsDevelopment OpportunityMore impactGovernment initiativesSell resources: “as suitable for or best matched to local curriculum.”

Private / International

Private / Local -international

Public – Some internationalization

Public – pure local curriculum and practice


The International Schools Market

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Statistics

2016: 8k International Schools

80 % are local students

5.7 million students at 10k Schools by 2021

US curriculum schools

29%

UK curriculum schools

39%

IB curriculum schools

32%

School Year and Sales Cycle

August and ongoing: PD Days, Teacher TrainingOctober – February: Key PromotionFebruary – June: PurchaseMay – June: Sometimes Teacher Training

The US, UK, and Au schools tend to follow the school year at home so semesters vary slightly.

Could offer two international tracks or local / international tracks. Increasingly common to offer dual tracks.


Decision Makers and Gatekeepers

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US Schools

Curriculum Director, often working with lead teachers

Technology head

Annual purchase, one subject area, budget is pre-allocatedKeep a program 5-7 years

UK Schools

Curriculum Directors, Subject Area Heads

Teacher budgets for supplemental purchase

Librarian – can be a gatekeeper

Change programmes every 1-3 years

IB Schools

IB Coordinator; PYP Coordinator, MYP Coordinator, DP Coordinator and/or Subject Area Heads, Librarians

These Schools follow changes to the IB curriculum, from the IB Organisation.

All – Purchasers are sometimes gatekeepers.

Teachers change resources on average every two cohorts which is 3 years but in the US they tend to wait for a curriculum cycle which is every 7 years


The Global Schools Portfolio


The Global Schools PortfolioThe Global Schools portfolio brings together primary and secondary school resources from around Pearson with global selling rights. It is comprised of US, UK, International Baccalaureate and international curricula resources for 4- 18 year olds.

The portfolio offers printed, digital and blended resources for teaching and learning. One of our USPs over our competitors is the breadth and depth of the portfolio, as it covers multiple curricula, and all stages of school learning. The following four slides just lists the top-selling resources, which is where we offer support on.

16Global Schools Starter Pack: Version 116Global Schools On-boarding Guide: Version 3

- 1 key product per segment where product is a full program or 1 way to teach- Bilingual school and ELL offering shown in italics- New products/editions highlighted in green

Literacy Math Science & Social Studies

Pre K Learning Journeys Pre K

Grades K/1-5/6Elementary

Reading Street CC 2016Cornerstone and Learning

JourneysEnvisionMath 2.0

Interactive ScienceMyWorld Social Studies

Grades 6-8Middle School

Reader’s JourneyWriting Coach

KeyStone/LC/RC

EnvisionMath 2.0CMP3

Interactive ScienceMyWorld Hist/Geog

Grades 9-12High School

Writing CoachKeystone

PM:Alg1/Geo/Alg2 (traditional pathway)

Pearson Integrated Maths (integrated pathway)

Miller & Levine BiologyPearson Chemistry

Walker PhysicsWorld History

US List


- 1 key product per segment where product is a full program or 1 way to teach- Bilingual school and ELL offering shown in italics- New products/editions highlighted in green

Reception-KS2 Literacy/Languages Maths Science

Bug Club FamilyWordsmith

Rapid Series

AbacusRapid Maths Science Bug

KS3New Windmills

Skills for Writing KS3 Maths Progress KS3 Exploring Science: Working Scientifically

GCSE/IGCSE GCSE Edexcel Eng

German, French, Spanish

New Windmills: Literature and

Collections, A Level English

Edexcel GCSE Maths Edexcel GCSE Science

A Level Maths A Level Science

A Levels

UK List


Ages 3-11

English Maths Science Languages

Jamboree Storytime

Heinemann Explore Science

Int Ed (CIE)

Ages 11-14

Ages 14-16

Edexcel IGCSE (9-1 starting sept 16 and existing)

Edexcel International A Level (2017)Ages 16-18

International Curricula: Other


Ages 3-11

Sciences Maths Languages Humanities

PYP Readers & Companions

Ages 11-16

New MYP (2017) New MYP (2017) New MYP (2017)

Ages 16-18 Diploma and Essentials *

Theory of Knowledge*

Biology *PhysicsChemistry

MathematicsMathematical Studies

English A, English B, Francais B, Espanol B

History x 4 titles ESS *

Psychology *Economics *

Global Politics *

IB List


Primary Top 20 Sellers

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Product Total Sales last 4 Years

Reading Street ©2011 $23,884,188.50Learning Journeys $19,221,740

enVisionMATH Common Core inc FocusMAth $8,420,527.98

Bug Club $6,195,732.17

Scott Foresman Science (Diamond Edition and 2011)

$5,501,871.03

Cornerstone © 2013 $4,724,859.11

Scott Foresman Addison Wesley Mathematics © 2011

$4,077,541.88

Interactive Science © 2011 $3,986,101.20

New Heinemann Maths $3,700,523.98Heinemann Explore Science $2,873,006.55

Product Total Sales last 4 Years

Feel the Music $2,616,868.30

Abacus Evolve $2,496,759.46

MCP Plaid Phonics © 2011

$2,219,012.26

Pearson Language Central K-5 (ELD) © 2013 $2,078,372.30

New Star Science $2,043,637.93

Abacus (Framework Edition 2007)

$1,862,396.36

New Reading 360 $1,422,430.97

Sing, Spell, Read & Write © 2004

$1,156,010.72

Investigations in Number, Data and Space © 2012

$1,041,017.36

Scott Foresman Everyday Spelling © 2011

$1,012,799.70


Secondary Top 20 Sellers – Coming Soon

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Product Total Sales last 4 Years Product Total Sales last 4 Years


Portfolio Training and Support


Global Schools Portfolio Training for Employees

This Global Schools Portfolio Overview Guide

Summer Virtual Training - every July we arrange for 2 weeks of recorded video conference training sessions on key portfolio.

Key Product Virtual Training - throughout the year, employees will be invited to attend individual product training sessions linked to product launches.

Product Guides coming soon:

• International Baccalaureate• Connected Mathematics Project 3

(CMP3) • US ELL• Science Bug

Product Guides are available now for:

• Reading Street 2016 Common Core Edition

• EnVisionmath2.0• Interactive Science K-8 • Bug Club • Abacus• Edexcel International GCSE

(9-1)


Other Training Support

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PASS: Pearson Applied Selling SkillsPASS: Manual

Understanding Qualifications: Sales Scout

MyPearsonTraining.com

US Product Training: Udemy

Where you can find:

• New FAQ documents for our key products

Where you can find:

• Training Videos• Product conversation


Useful Documents

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Year Grade Correlation Table

UK: How to order a digital product

US: How to order a digital product – coming soon

Platforms

UK Curriculum

Common Core


Marketing


Marketing key statistics

28Global Schools Starter Pack

Website• 400,000 visits to our website

www.pearsonglobalschools.com every year

Leads5000 leads a year sent to reps

Emails10,000 emails on our subscriber list

eCommerce£1.5m spent on our eCommerce in 2015

Campaigns80 campaigns sent to subscribers last year

1. Bookmark our customer website www.pearsonglobalschools.com

2. Sign your customers up to emails here

3. Download the latest catalogues and app here

4. Tell customers about our 60-day free trials for UK products here

5. Tell customers about our 30-day online samples for IB and US programs here

5 key takeaways


There’s so much more to learn

Find out more about us at Playbook

NeoGS Website

Partner Playbook – Coming Soon