webinars that matter
TRANSCRIPT
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Webinars, Webcasts, and Education… Oh my!
AENC 2011 Annual MeetingWilmington, NC
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Moderator: Denise Ryan, Firestar Speaking
Beth Bowen, NC Assn of Medical Equipment Services
Johnson Cook, Peach New Media Amanda Davis, NC Academy of CPAs Theresa Evans-Hunter, NAAAA
Panelists & Intros
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Online Learning Program Basics
A Tour of Terms and Tips
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Velvet Chainsaw - Jeff Hurt Tagoras – Jeff Cobb Engage365
Must Read Resources
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Webinars
Audio Options:Streaming or Telephone
Online Meeting+
AudioPresenters are
all remote (via phone)
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Webcasts
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Mobile Webcasts
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In-Person Attendees+ Live Webcast
Attendees
Hybrid Meetings
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Learning Management System (LMS)
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Virtual Study Groups™ by Peach New Media Scheduled Courses (ex: 6 week VSG) Live Events (ex: weekly live webinar) On-Demand Courses (ex: watch 2 hour course this
week) eGroups (ex: Assignment to post to groups) Social Media tools
VSGs Great for:• Certifications• Advanced Content• Hot/Big Topics• Exam Prep Courses
Social Learning
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Knowledge Communities
Year-Round Community focused on Learning Content
Integrated with your Member Community Profiles Member 2 Member Messaging eGroups On-Demand Content Live Conten
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DIY vs. Full-Service
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Sharable Content Object Reference ModelInfo at: www.SCORM.com
If you don’t know what it is, you don’t need it!
SCORM eLearning
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Pricing your Online Learning Programs
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DO NOT compete on price! You will lose. Either give away your programs or provide
high value and price accordingly.
For hybrid meetings- consider pricing UP
Pricing Tips
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Pricing your Online Learning Programs
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Marketing Your Programs
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Attractive Learning Centers
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NCACPE Portal
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Featuring Programs
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Channels to Organize Content
Expanded Channel
Clean collapsed list
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Add Flare with Social Media
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Add Flare with Social Widgets
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Free Media: YouTube Widget
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Course Descriptions
A picture is worth…
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Track everything with Promo Codes Sharing Content OUT Sharing Content IN Dedicated and direct marketing for events
More Marketing Tips
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1. Content Preparation…2. Faculty Training…3. Engaging Members as Learners4. Technology Challenges…
Discussion of Challenges
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Thanks!