WHAT IS BRAND?

WHAT IS BRAND?

“Your brand is what people say about you when

you’re not in the room.”

-Jeff Bezos CEO Amazon.com

SUCCESSFUL BRANDS !

BRANDS THAT MATTER

VS

SUCCESSFUL BRANDS ARE ALIGNED.

Product

Identity

Experience

Culture

HOW DO YOU BUILD A BRAND THAT MATTERS?

WHAT IS A BRAND THAT MATTERS?

CHANGES PEOPLES’ PERCEPTION.

1

CREATES VALUE IN YOUR LIFE.

2

EXISTS TO DO OR BE SOMETHING MORE.

3

CREATES COMMUNITY.

4

HOW DO LEADERS NEED TO SEE BRAND?

HOW DO LEADERS NEED TO SEE THEIR BRAND?

HOW DO LEADERS NEED TO SEE THEIR BRAND? AS CULTURE.

THE STORY YOU LIVE.

“And once you live a good story, you get a taste for a kind of meaning in life,

and you can’t go back to being normal…

-Donald Miller

YOUR STORY SETS THE CULTURE.

WHAT IS THE STORY YOU ARE LIVING?

Brands that matter, have leaders that live

lives that matter.

ATTRACT THE PEOPLE YOU NEED.

BUILD A MOVEMENT.

Yvon ChouinardFounder Patagonia

Every time we’ve made a decision

to do the right thing, it ends up being good

for business.

-Yvon Chouinard

Libya Turkey

Indonesia Bangladesh

Yemen

ChinaAfghanistan

IraqRussiaPakistan

Kazakstan

1200 MISSIONARIES IN THE FOLLOWING COUNTRIES.

India

“How was your day? If your answer was ‘fine,’ then I don't

think you were leading.” -Seth Godin, Tribes: We Need You to Lead Us

Brands that matter, have leaders that live

lives that matter.

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@markdotdo