outcomes that matter

OUTCOMES THAT MATTERALBERTA SORANZO

@albertatrebla | tobiasandtobias.com

30 sec clip from https://www.ted.com/talks/dan_gilbert_you_are_always_changing/

@albertatrebla | #NUX4

HOW MANY MONTHS?@albertatrebla | #NUX4

A DIAMOND IS FOREVER.@albertatrebla | #NUX4


video https://www.youtube.com/watch?v=e0OMVPUBgYg

UNCLE JOE@albertatrebla | #NUX4

BEHAVIOR MODIFICATION THERAPY@albertatrebla | #NUX4

DO (Form automatic

response)Amateur Expert

DON’T (Break automatic

response)Habitué Addict

Low self-control High self-control

BEHAVIOR CHANGE MATRIX


EVERYONE SUDDENLY SEEMS INTERESTED IN MESSING WITH YOUR HEAD.

Nir Eyal


MINIMUM WAGE@albertatrebla | #NUX4

FUTURE YOU@albertatrebla | #NUX4

CAN THE PRESENT YOU TRUST THE FUTURE YOU?

David DeSteno


TRUST CONTAINS AN ELEMENT OF RISK.


MAKE ME A PRODUCT@albertatrebla | #NUX4

It looks like a private company for people in the know

I would need to be overly educated to make the most of it

It’s trying to ‘wow’ me with its revolutionary technology

This is more my end

It is talking to me as a individual

It feels like I could do something here

This makes me feel small

I don’t have this kind of money

I’m not the data type.

How do I even use this? What am I supposed to do?


Effort to address HighLow

Low

High

Severity of

challenge

Valuable

Safe

Efficient

FamiliarRelatable

Understandable

Awareness

Accessible

Personal values

Trust

Emotion

Control

Adjourn

EmbedMessage


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THANK YOUALBERTA SORANZO

@albertatrebla | tobiasandtobias.com

IMAGE AND VIDEO CREDITS

– Dan Gilbert, The psychology of your future self — https://www.ted.com/talks/dan_gilbert_you_are_always_changing/ (video) – Engagement ring — https://www.flickr.com/photos/wwarby/4859185569 – Money under the mattress — https://www.flickr.com/photos/imtfi/5867465135/ – Gambling man — https://www.flickr.com/photos/ajbatac/16471904679/ – Rough diamonds — http://www.bullionstreet.com/ – Street cleaner — https://www.flickr.com/photos/jaygooby/2035822262/ – Diamond miners — https://www.flickr.com/photos/brianharringtonspier/455875454/ – Japanese engagement — http://www.tokyoweddingphotography.com/ – Casino bar — https://www.flickr.com/photos/maxbraun/5250317411/ – Rehab clinic — http://www.rehab-clinic.com/ – Nir Eyal — http://ui-patterns.com/blog/nir-eyal-trigger-actions-and-reward-them-to-build-habits and https://twitter.com/ceciliefjellhoy/

status/522656938925248512/photo/1 – Topiary — https://www.flickr.com/photos/avdezign/9219540853/ – Family on couch — http://www.washingtonpost.com/news/storyline/wp/2014/10/16/she-bought-a-sofa-on-installment-payments-now-

its-straining-her-life/ – Council estate — https://www.flickr.com/photos/sarflondondunc/5791730956 – Superheroes — http://moviepilot.com/posts/2015/02/24/catwoman-nightwing-or-deadpool-these-superheroes-need-tv-shows-2721897 – Back to the future — https://www.thrillist.com/tech/your-desk-needs-a-back-to-the-future-hoverboard – London night shot — https://www.flickr.com/photos/andi-cj/16388084611 – Behavior change strategy card — https://www.artefactgroup.com – Spiderman — http://www.theamazingspidermangame.com


FURTHER READING

– Have you ever tried to sell a diamond? http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/

– The incredible story of how De Beers created and lost the most powerful monopoly ever http://www.businessinsider.com/history-of-de-beers-2011-12?IR=T

– How diamonds became forever.http://www.nytimes.com/2013/05/05/fashion/weddings/how-americans-learned-to-love-diamonds.html?_r=1

– How to design behavior, http://www.nirandfar.com/2012/03/how-to-design-behavior.html

– Rental America : why the poor pay $4,150 for a $1,500 sofa— http://www.washingtonpost.com/news/storyline/wp/2014/10/16/she-bought-a-sofa-on-installment-payments-now-its-straining-her-life/

– Behavior change strategy card — https://www.artefactgroup.com/content/tool/behavior-change-strategy-cards/

– Hooked, Nir Eyal

– Nickeled and Dimed, Barbara Ehrenreich

– Stumbling on happiness, Daniel Gilbert

– The truth about trust, David DeSteno


outcomes that matter

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