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Jews and Social Media: How Sharing, Liking and Tweeting Build Stronger Jewish Communities

Esther D. Kustanowitz

WCJCS Quadrennial ConferenceJerusalem, June 26, 2012

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Virtual Conferences

•GA, Jewish Federations of North America (#jfnaga, #nolaga)•ROI Community Summit (#roicom)•Jewish Futures Conference (#jewishfutures)•WCJCS Quadrennial (#wcjcs12)

Lovefest

•Jewish geography•See what your children are doing when they don’t call•TMI/ no boundaries, but it’s all in our own best interests•Finally, everyone can be a rabbi or writer or activist – nation of priests

•na’aseh v’nishma

Why Social Media is Jewish

Social Media Strategy Tips

•Be present•Treat it like any other training•Commit to listening•Commit to engaging with and responding to audience•Commit to deepening relationships •Commit time, money or personnel to developing and maintaining social media profile•Accept loss of control•Trust the transparency

Tools & Resources• Free webinars from DarimOnline.org and Wild Apricot• Inside Facebook and Mashable newsletters (for social trends/literacy

in social media tools and shifts)• eJewishPhilanthropy, especially: Using Technology Wisely • Google Alerts - articles of interest (~ Burrelle’s)• “In Plain English” series• Manifesto: Social Media for Jewish Organizations:

http://estherkustanowitz.typepad.com/myurbankvetch2005/2009/11/manifesto.html

• Here Comes Everybody – Clay Shirky• Empowered Judaism – Elie Kaunfer

• Aseh lekha rav – it’s not who you know, it’s who and what they know

• Al tifrosh min hatzibbur

How to Find Me• NextGen Engagement Initiative at Jewish

Federation of Greater Los Angeles: ekustanowitz@jewishla.org - @nei_jfedla

• Not exactly everything else:– esther.kustanowitz@gmail.com - @EstherK– esther@roicommunity.org - @roicommunity– http://facebook.com/estherkustanowitz– http://youtube.com/EstherK– http://myurbankvetch.com– http://estherk.com

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