tweeting from events

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My presentation to organizers of the Central Okanagan Volunteer Opportunities Fair in Kelowna, August 29th 2013


  • 1. TWEETING FROM EVENTS Frithjof Petscheleit August 29, 2013

2. KCR Okanagan Volunteer Opportunities Fair Information for visitors Motivation to come out Promotion for the event Involvement of Sponsors Feature Participants 3. Set up your Twitter account 4. Whats the #hashtag? 5. Where can people see your tweet? 6. Lets go 7. What Twitter account to use? Event / Organization Unified voice Only need to follow account Building a following How large is the network? Will you maintain it between events? Your own account Using existing network If you talk about the topic more often you will have your interest group following already Crucial to use the #hashtag 8. Make sure you have a clear custom image1 Make sure you have a bio2 Turn off sharing to other networks!3 Set up your own Twitter account 9. Set up your Twitter Profile @yourname Short Unique Try to stay away from Numbers and _ Branding Easy to type Easy to remember 10. Set up your Twitter Profile Avatar Image size 81 x 81 pixel Clear head shot Square Logo Branding No .gif wiggly pictures No dogs, kids, trees Many people remember you by your Avatar rather than your name! Dont change too often! 11. What to Say? Focus on conversations @mentions are like email addresses Listen and learn Share (RT) Build relationships 12. What to tweet? Pictures Results Stories Impressions Spectators Weather.. 13. Include! Include @mentions if you can (google: name, last name twitter) @mention Sponsors especially if you see their logo @mention spectators that are tweeting to encourage them to use the #hashtag 14. What is a #hashtag? Hashtags create links to pull a topic together Users can save and follow a #hashtag stream Only messages with the correct #hashtag appear in the stream Analytics available 15. Dont Link Facebook and Twitter Auto DM! Only tweet once Tweet only a link Send out the same message and link to many 16. Helpful Tools Tweetchat 17. Where can people see the stream? 18. Summary Use #hashtag @mention Pictures are great! Dont forget sponsors and spectators Have FUN! 19. QUESTIONS?