How to use PowerPoint as a digital marketing tool.

Łukasz Kosuniak

Part 1 – Video in PowerPoint

Video Marketing

Video is a powerful tool for digital marketers.

Creating a viral videos, multimedia presentationsor interviews become a everyday job of most of

modern marketers.

You can create a professional looking and

attractive videos using PowerPoint and use it on

your digital signage displays, websites, video

sharing services or events.

See how to do it in 5 minutes and see a greatexample – video created in PowerPoint gained

150 000 views on YouTube.

Video in PowerPoint

Save your slides as video file

1. Add sound - presenter voice or music background

2. All animation and transition effects will be

preserved in video file

3. Choose appropriate resolution and file format

4. Publish your video on Youtube, Vimeo, Facebook,

Skydrive

Edit video files embedded in PowerPoint

Trim video file

Synchronize animations with video timeline - triggers

Save your slides as video file

PowerPoint helps you create a professional looking, content richvideos containing not only your slide graphics but also presentervoice or music background. You can then use the video on DigitalSignage systems or publish it on video sharing services.

1. Add sound - presenter voice or music

background

Presenter comments recordings are linked

with separate slides so in the vide file sound is

synchronized with appropriate part of the

video

2. All animations and transitions effects

will be preserved in video file

3. Choose appropriate resolution and file format

4. Publish your video on YouTube, Vimeo,

Facebook, SkyDrive

The whole video was created in PowerPoint by

Nancy Duarte – just search her in YouTube.

The video has over 150 000 views (Dec 2012)

Edit video files

embedded in PowerPoint

You can embed local or online videos into your slides andsynchronize your animations with specific place on the videotimeline.

5. Trim video file

Control the length of video

you embedded in

PowerPoint. Show only the

part you want to present.

Control your timeline by

dragging the markers or

typing the exact time of

beginning and finish.

6. Synchronize animations with video timeline

Your animations may start or finish on specific place on your video timeline.

Create a bookmark on timeline and add it as a trigger for selected animation.

End of Part 1 – Video in PowerPoint

Łukasz Kosuniak

It’s just a beginning…