By Sasha White

BTEC Media - Unit 31

SOCIAL ACTION VIDEO:PEER PRESSURE AND ALCOHOL ABUSE

SPECIFICS

• The social action video will be titled ‘Peer pressure and alcohol abuse’ and filmed and edited under the name of Sasha Electra Productions.

• My target audience is 14-24 years olds

• Its form is social action as I want to bring about national and international change

• It will be between 2-3 minutes in length

• The whole video will be shot in a P.O.V angle to show the perspective of Kylie (protagonist), the girl who peer pressures Ella to drink more.

AIMS AND PURPOSES OF MY PRODUCTION

My aim is to educate and inform young people on the dangers of not knowing their personal limits and giving in to peer pressure. I want to show how giving in to peer pressure, especially drinking too much alcohol can affect your sense of judgement and lead you on to do dangerous things like driving, resulting in others or yourself getting seriously hurt.

My video will be a dramatic reconstruction of a car accident involving teenagers who have been drinking at a house party.

SCENE 1The scene starts with a shot of a girl called Kylie who has been involved in a car accident. She wakes up and starts to remember the accident in short snippets and flashbacks.

NARRATIVE / MOOD BOARD

NARRATIVE / MOOD BOARDSCENE 2This scene starts off with a couple of teenagers having a party at Kylie’s house. Ella doesn’t want to drink, however she is peer pressured by Kylie.

SCENE 3After several drinks, Ella starts to feel dizzy however she does not realize how much she has consumed or how drunk she really is. Kylie continues drinking as she knows she can drink a lot.

SCENE 4Kylie and Ella get to Kylie’s car. Kylie realises that she is unable to drive so she hands the keys to Ella forcefully and Ella then accepts responsibility to drive.

SCENE 5They are laughing in the car whilst Ella is driving dangerously

SCENE 6They crash and Kylie looks over at Ella as she dies. We will use camera movement to make it look like the crash has actually happened.

SCENE 8Facts and logos on how to and also helplines/website for people who are struggling

SCENE 7It then cuts back to Kylie sitting in the hospital, looking distraught by what she forced her friend Ella to do.The slogan will be voiced over this shot:

“Peer pressure

Can leave you with much more than a hangover to deal with.”

FACTS AND SECONDARY RESEARCH• ‘As they grow older, the chance that young people will use alcohol grows. Approximately

10 percent of 12-year-olds say they have used alcohol at least once. By age 13 that number doubles. And by age 15, approximately 50 percent have had at least one drink’

http://www.toosmarttostart.samhsa.gov/families/facts/statistics.aspx

• ‘In the last 50 years road casualties caused by drink driving have fallen dramatically, but in 2012, there were still 230 deaths due to drink driving – accounting for 13% of all road fatalities’

http://think.direct.gov.uk/drink-driving.html

• ‘Young car drivers (aged 17-24) had more drink drive accidents per 100 thousand license holders and per billion miles driven than any other age group, and the rate declines with age’

http://www.roadsafetyobservatory.com/KeyFacts/drivers/drink-driving

CAST, CREW, PROPS, SPFXActors:

• Ella will be played by Canel Osman

• Kylie will be played by myself Sasha White

Camera crew:

• Canel Osman, Sasha White

Props:

• We will use my stepdads car to film the driving scene, we won’t be driving it.

• We will green screen the windows to super impose the scene of a crash and use makeup to make it believable look believable.

• A hospital patient gown that I will borrow from the Whittington Hospital in Archway.

Locations:

• We will use my house in Camden as the house where the party takes place. When we enter the car, it will be on Prowse place NW1 9PP.

PRODUCTION COSTS• I will have help from fellow media students and use my own camera and tripod, also

borrowing extra equipment from my school free of charge.

• Public transport is free because we are 17 so don’t have to pay.

• I will edit the video myself using computers and software at my school for free.

THE CAUSE• This video will produced for THINK!, a road safety company for the drink driving aspect of

this video

• and also produced for Drinkaware, a charity who work towards reducing alcohol misuse in the UK.