Using Design Thinking in Aerospace Systems Innovation

Craig Damlo

May 24-26, 2016 – Space Tech Expo – Pasadena, CA, USA

Agenda:๏Design Thinking Overview๏Empathizing for Aerospace Systems๏Empathy Tools

Design Thinking Process

Design Thinking Process

Observe&

Understand

Observe & Understand

Observe&

Understand

Ideate&

Refine

Empathize - Who & What

✤Touches✤Selects✤Repairs✤Interacts

Empathize - How

✤Builders✤Systems✤Operators✤Passengers

Define - Baseline

✤RFI✤RFQ✤SCD✤Standards✤Regulations

Define - Deeper

✤Empathy Maps✤Empathy Profiles✤Storyboards✤Problem Framework✤Why-How Ladder

“People who design products are experts

cursed by their knowledge, and they can’t imagine what it’s like to be as

ignorant as the rest of us. Chip Heath

Made to Stick

Empathy Tools๏Empathy Maps๏Empathy Profiles๏Storyboards

Empathy Maps – Understanding Users

✤Built From Real Interactions✤Observe and Engage✤Find Explicit and Implicit Needs

Think & Feel

Say & Do

SeeHear

Pain Gain

Empathy Profiles – Grounding Designers

✤Compositions of Real People✤Not Ranges From Specifications✤Built From Empathy Maps

NameAgeEducation

ConsiderationsExpectations

Storyboards – Cradle to Grave

✤Utilize Pictures and Descriptions✤How Does Environment Change✤Move Empathy Profiles Through Storyboard

Pre-FlightTake Off

Cruise

Landing

Gate

Don’t make airplanes for the requirements.

Make them for the people who design them, build them, maintain them, operate them, and fly in them.

Thank you.Any questions?

https://www.linkedin.com/in/craigdamlo