use social media to your advantage
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TRANSCRIPT
Use Social Media to Your Advantage
Corey Axelrod (@coreyaxelrod)
Agenda
• Top Benefits of Social Media for Small Businesses• What’s in Your Social Media Kit?• 2012 Social Media Trends
(Increase Usage)• Social Media Marketing Tips• Q&A
@coreyaxelrod
Top Benefits of Social Media for Small Businesses
Source: Social Media Examiner
Improved sales
Reduced marketing expenses
Grew business partnerships
Improved search rankings
Developed loyal fans
Generated leads
Provided marketplace insight
Increased traffic
Generated exposure for business
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
@coreyaxelrod
What’s in your Social Media Toolkit?
Source: Social Media Examiner
Daily deals
Geolocation (i.e. Foursquare)
Social bookmarking
Forums
Photo sharing sites
Google+
YouTube or other video
Blogs
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
@coreyaxelrod
2012 Social Media Trends(Increase Usage)
Source: Social Media Examiner
Daily deals
Geolocation (i.e. Foursquare)
Social bookmarking
Forums
Photo sharing sites
Google+
Blogs
YouTube or other video
0% 10% 20% 30% 40% 50% 60% 70% 80%
@coreyaxelrod
Social Media Marketing Tips: 1-5
• Develop a strategy• Respond• It’s all about the content• Don’t duplicate• Self promotion is anti-social
@coreyaxelrod
Social Media Marketing Tips: 6-10
• Integrate your SM w/ Marketing• Support Sales and PR Initiatives• Use more than SM to stay in touch• Ask for and use followers’ feedback• Target followers based on interest
@coreyaxelrod
What did we cover today?
• As marketers, social media is paramount• An all inclusive strategy generates results• What else should you do?– Have fun with it!
@coreyaxelrod