2012

Troy Media is a major and respected

media supplier of high-quality

opinion, analyses and timely

editorial.

Trusted by major media outlets across

Canada and the world

You work hard to create brand awareness and to raise your profile. You want to make sure your efforts are effective. That’s where we come in.

The Troy Media Advantage

As our client, Troy Media

gives you access to our

proprietary media

distribution network of

over 17,000 journalists.

Commentaries edited and distributed by Troy Media have run in the Globe and Mail, the Toronto Star, the National Post, the Victoria Times Colonist, the Vancouver Sun, the Vancouver Province …

• Each of your commentaries is

distributed to over 3,200 print,

online and broadcast editors. They

are the ones who decide what is to be

published or posted, or who is to

appear as guests.

What does that mean for you?

… the Calgary Herald, the Edmonton Journal, the Saskatoon Star Phoenix, the Winnipeg Free Press, the Montreal Gazette, the Moncton Times & Transcript, New Brunswick Telegraph-Journal …

First

• Each of your commentaries is then

distributed through our various News

Beats*. Journalists quickly become

familiar with your areas of

expertise and begin to use you as a

source for their stories.

… the Halifax Chronicle-Herald, Halifax Sunday Herald, the Cape Breton Post, St. John's Telegram, the Charlottetown Guardian, the Summerside Journal-Pioneer …

* The Business News Beat, the Careers News Beat, the Education News Beat, the Environment News Beat, the Health News Beat, the Lifestyle News Beat, the Political News Beat, the Science/Technology News Beat, the Travel News Beat.

Second

We are your One-Stop Media

Distribution Network

Since 2005, Troy

Media commentaries

have run over

36,000 in media

outlets across

Canada.

In 2012, Troy Media commentaries ran over 8,300 times in

media outlets across Canada.

… the Whitehorse Star, the Yukon News, the Red Deer Advocate, the Red Deer Express, 100 Mile House Free Press, Abbotsford News, Trail Daily Times, Airdrie City View, Spruce Grove Examiner …

Better yet . . .

Since 2005, Troy

Media’s clients

were used as

sources over

50,000 times by

media outlets

across Canada.

In 2012, Troy Media clients were used as sources over

17,000 times in journalist-generated articles.

… the Whitehorse Star, the Yukon News, the Red Deer Advocate, the Red Deer Express, 100 Mile House Free Press, Abbotsford News, Trail Daily Times, Airdrie City View, Spruce Grove Examiner …

Increased visibility increases

your fundraising capabilities

Create a powerful brand (credible,

reputable)

Become an important part of the

public policy conversation

Increase your influence with decision

makers and the general public

Grow Your Profile

… the Tisdale Recorder, the Humboldt Journal, the Brandon Sun, Waterloo Region Record, the Guelph Mercury, the Sudbury Star, the Toronto Sun, the Calgary Sun, the Edmonton Sun, and many, many more right across Canada.

Read a selection of our Media Testimonials

Troy Media has a very good

sense of what interests

newspapers and what will

reach readers.

Edmonton Journal

Troy Media’s articles and

columns are extremely well

written and edited.

Globe and Mail

Troy Media meets all our

standards for insight,

clarity, and fairness.

Montreal Gazette

Troy Media is an insightful,

authoritative voice on the

issues of the day.

Sudbury Star

We put a high value on the

submissions received from the

Troy Media.

Waterloo Region Record

A dependable source of

fearless, thoughtful

commentary.

Halifax Chronicle-Herald

Fresh & Trusted Content Needed

News media have come to rely on Troy Media

for trusted editorial content edited

to the highest journalistic standards.

Client Testimonials We began working with Troy Media during the inaugural year (2009) of the Macdonald-Laurier

Institute and that was one of our best communications decisions. They do as they promise and

they do it efficiently and well. We have had great exposure across the land as a result.

Brian Lee Crowley, Macdonald Laurier Institute

Troy Media has greatly increased the reach and circulation of Fraser Institute commentaries,

exposing the writings of our researchers to a wider audience across Canada.

Dean Pelkey, The Fraser Institute

Troy Media was instrumental in creating a truly national presence across Canada’s diverse and

truly far flung media landscape for the Frontier Centre for Public Policy. In particular,

Troy Media’s networks and relationships with outlets, editors and media people were highly

effective in raising our profile to a level we only dreamed of ever achieving.

Peter Holle, The Frontier Centre for Public Policy

Even if you already write and distribute your own content, Troy Media represents excellent

value. Here's why: Editors pay attention to Troy Media.

David Dodge, The Pembina Institute

Troy Media is a great solution for organizations looking to increase media presence and

public recognition. If your organization is prepared to make the commitment required to take

its media strategy to the next level, then it is time to talk with Troy Media.

Jason Brisbois, Western Centre for Economic Research

Troy Media took the Canada West Foundation to a whole new level of media coverage.

Roger Gibbins, Canada West Foundation

Troy Media has done a great job helping EvidenceNetwork.ca find a broad audience, getting our

Experts’ op-eds in print in multiple publications. Increasingly, with Troy Media’s help, our

Experts are being asked to do interviews with radio and TV outlets across the country.

Noralou Roos, EvidenceNetwork.ca

Troy Media has developed a service, a network and an understanding that makes it a service

superior in the market.

Perry Kinkaide, Alberta Council of Technologies

Think-tanks based in western Canada are now dominating much of the national public policy

debates. The most quoted research on (any) subject is now coming from the Frontier Centre for

Public Policy, the Fraser Institute and Canada West Foundation, forming the basis for much of

the national public policy debate.

New Brunswick Telegraph Journal

Troy Media provides an exemplary service disseminating information to a broad audience.

Dr. Verena Menec, Centre on Aging, University of Manitoba

Troy Media’s media range and connections are broader than any organization could hope to

establish independently.

Kim McGrail, Associate Director, Centre for Health Services and Policy Research,

University of British Columbia

Client Testimonials

Get started NOW!

CONTACT US:

editorial@troymedia.

com

(403) 212-1876

www.troymedia.com