the lennox social media advantage

Jon Price

Business Development

720.331.1100 @jprice

[email protected]

The Social Media Advantage

Social Media

Advantage Social Media Advantage

What to expect

• The Market

• The Overlooked Prospect

• Unique Approach: Your Advantage

• Examples, Who & How

• Next Steps

Social Media


Over 1.2 Billion People

Using social media to

• talk with friends

• connect to co-workers

• chat with family

• share everything

Social Media


How much talking?

Every minute that passes

100,000 new tweets

500,000 Facebook posts

60 hours of video uploaded

Social Media Advantage

Social Media


Who cares? It’s just noise, right? • Markets are conversations

• Your market generates mountains of data

• What, where, when and how they need

• Who’s listening and acting on it instantly?


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What’s ahead?

• Completely unique, nobody else

• Stop guessing who might need you when

• Avoid waste of broad-based advertising

• Eliminate the game of market timing

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How is this different or unique?

Marketing: broadcasting the loudest message at

a potential customer - based on time, location, etc.

• Listen for a customer in need

• Connect with that one customer

• Offer to help that customer

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How does it work?

The 6 C’s of Social

1. Capture

2. Connect

3. Compel

4. Convert

5. Close

6. Cultivate, Cultivate, Cultivate

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Connect

She instantly

receives your

message containing

a link…


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Compel

Link to a compelling

offer

Designed to capture

contact info in return


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Convert

She’s presented with

her coupon offer

We hand her contact

information to you

(or use our call center)

Schedule appointment


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Close

• You contact her as quickly as possible

• You arrive, she’s still shocked that someone was listening & offered help

• You put competition at a huge time disadvantage

Why?

• She was already 50% more likely to tell her friends about this experience, but now 70 - 80%

• She has friends and 97% are likely to use providers based on the recommendation of a friend

• Sets the stage for your referral incentives

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Cultivate

Within one week

after the sale, she

receives an enticing

offer to refer friends.


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Cultivate

When she clicks to

redeem her gift card

Presented a form that

captures referral

information, provides

her gift and thanks her

We move her referrals

into your lead system to

develop the new

opportunities as well


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Cultivate

If she doesn’t Refer a

Friend within a week

We send her a follow

up “last chance”

reminder message.

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Why Cultivate, Cultivate, Cultivate?

• Social Media is about sharing, friends and referrals

• We target influential Socializers who can give you

exposure to hundreds or thousands

• The full lifetime value of the first customer is

compounded by the friends they refer

Social Media


Buy a seed, cultivate a forest


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Facebook Contests


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Hometown Heating & Cooling

Hometown Heating & Cooling

Facebook Results


Social Media


Blogs, eBooks and e-Newsletters

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Your Role • Promptly follow up on leads

• Close business

• Deliver your promise

We scan 3.2 million conversations per minute to identify prospects

We locate where she is and what she is looking for

We analyze and profile the type of buyer she is

We then connect to her on your behalf with a matching offer format

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What we’ll do • Mine and analyze social networks for you 24/7

• Uncover your best prospects & opportunities

• Connect with 50/mo - option to add more

• Write and host 20 blog posts/mo of 300 words

• Design & produce 3,000 word e-books

• Create and send a monthly email newsletter

• Develop and post your Facebook promos

• Generate all creative for the campaigns

• Build and host all custom landing pages

• Implement a world class referral system

• Deliver the data for prospects and referrals

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Big indirect benefits

Spending time or money on search engine optimization?

Our campaigns and content easily secure top ranking

Cost per lead is a fraction of mail, email, PPC, etc. with consistently higher quality and conversion rates - Shift funds to high yield

Brand Reputation Management is already built in

Establish yourselves as an industry thought leader with the vision to actually monetize social

In 6 months, competitors will have no mathematic way to overcome your positioning and leadership


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Summing it up

• Follow up on great leads

• Close business

• Deliver your promise

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Next steps: Not a fit?

I’d love to hear why! Please email me at [email protected]

Intrigued?

We’d love to help you get started today, before options in your market are gone!

Please visit the link below to express your interest and take advantage of volume pricing benefits.

Thank you! http://bit.ly/lennoxsocial

Jon Price

Business Development

Interested? Let’s Talk

Now!

720.331.1100

CLICK


mailto:[email protected]

http://bit.ly/lennoxsocial

