social media - the feminine advantage
DESCRIPTION
OU Women's Symposium PresentationTRANSCRIPT
Social Media – The Feminine Advantage
Presented by:Monique Terrell, CEO & Social Media Strategist
Social Media Marketing• Social media marketing is an engagement with
online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.– Common social media marketing tools include
Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia - http://en.wikipedia.org/wiki/Social_Media_Marketing)
The Feminine Advantage• Is when women use there natural ability to be
SOCIAL. • As women we like to…
– Talk– Voice Our Opinion– Be Informed– Help Others and Reach Out– Build & Nurture Relationships
SOCIAL MEDIA
Facebook, Twitter, Linkedin, etc.
Median Age of Social Networking Users
Audience ParticipationBy a show of hands, how many of you are
currently using social media/network marketing?
Facebook• www.facebook.com• Users: 300 million• Founded: 2004• Best used for: Building & Maintaining your
personal network; Promoting mass market products & Trend spotting and testing
• www.twitter.com• Users: 12 million U.S.• Founded: 2006• Best used for: Expanding and maintaining your
personal& Professional network; Enhancing customer relations; Promoting events and community building
• www.linkedin.com• Users: 40 million• Founded: 2003• Best used for: Expanding and maintaining your
professional network; Business research and recommendations
MySpace
• www.myspace.com• Users: 114 million• Founded: 2003• Best used for: Community building among
younger audiences
The Feminine Advantage• Leverage relationships• Build new relationships• Nurture relationships
• Use your voice• Whose your friend -
Network• Understand your purpose
Relationships Communication
All Social Media Communities are NOT Equal
• Each site has it’s own approach to success!• Facebook – Social and relationship building
(The Social Business Community)• Twitter – Social and community building (The
Connection Community)• Linkedin – Professional and Partnership
building (The Professional Community)
Social Media – Why?• To Establish and Strengthen Credibility and
Expertise• To Share Information quickly• To Listen & Connect to Current and Future
Customers/Clients To Create Alliances and Partnerships
• To Connect your Customers Together
CONCLUSIONSocial Media is about people & relationships not tools!!
Sources
Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. The Center is supported by The Pew Charitable Trusts. (www.pewinternet.org)
TechCrunch (www.techcrunch.com)
Ars technica (www.arstechnica.com)
“33 Million People in the Room” written by: Juliette Powell
Questions & Answers
Thank you!Monique Terrell
Sparkle Internet Image Solutionswww.sparkletoday.com