DigitalKitbagSocial Media Management

DigitalKitbag

Digital Kitbag is owned and operated by Johnston Press, one of the largest regional media publishers in the UK and Ireland. We have a large portfolio of newspapers and their associated websites, including The Scotsman, Yorkshire Post and The Portsmouth News.

We have a long history of helping businesses promote themselves in their community through platforms to advertise jobs, motors and property in local markets. With expert knowledge in digital marketing and local areas, Digital Kitbag is able to offer a simple and effective range of advertising solutions to SMBs across the UK and Ireland.

Regions covered locally:

Yorkshire

East Midlands

North Midlands

South Midlands

Northeast

Northwest

South

Isle of Man

Scotland

Ireland

We’re your business’ marketing team

Who are Digital Kitbag?

DigitalKitbag

Social media is a very effective way to stay in touch with your existing customers, and to acquire new ones. Most small businesses acknowledge that social media is a key marketing activity they want to expand, but often lack the time and expertise to fully capitalise on the great opportunities that it can offer.

Social media marketing is all about engagement. Creating and posting compelling content that people want to read and share, which encourages and incentivises them to take action. It can be used for announcements, special offers, competitions, vouchers, event promotion, and also just for more informal posts and updates that help define your business ‘personality’.

With Digital Kitbag’s social media management service, you can let our experts define and manage your social media presence and activity for much less than a traditional media agency. We will setup your social presence, manage it for you, and create regular compelling content to keep it dynamic, engaging and fresh.

Let the experts take care of your social media activity, while you get on with running your business

What is social media management?

A fully managed service from social media professionals

Encourage customers to connect with you online

Engage with your network on a regular basis

Drive customers to take action

COMMUNICATE

SUPPORT

DigitalKitbag

Take advantage of the breadth of opportunities your customers’ networks offer

Why use a social media management service?

Social media is increasingly an essential part of the digital marketing mix. It allows businesses to engage directly with their customers and their customers’ networks in a way that no other marketing channel can offer. But there is a lot to think about (and do!), so it pays to get some professional help.

Fully managed by social media professionals

Setup a professional page on Facebook, Twitter and two to four* other social media platforms of your choice

Multi-channel fan acquisition campaigns

Create and run a multi-chanel fan acquisition campaigns

Two posts per week across your social media channels

Brand and competitor monitoring*

Two key ‘anchor posts’ per month providing that all-important flow of rich and engaging content

UPLOAD

Digital Kitbag have partnered with a leading provider of digital presence and social media services for SMBs to bring you a powerful and effective social media management service designed to meet your needs:

Fan AcquisitionBefore you can engage with your social network, you must first have a social network following. Getting your existing customers to connect to you online is a vital first step.

Social Platform PresenceLots of businesses have a Facebook page, but the quality of content and design ranges greatly. You should think about any social platform presence as a mini website – it’s important it looks good and functions well.

Content is Key!Not just regular updates, but also some substantial, engaging posts. Rich content and strong reasons to engage are vital to successful social media marketing.

Monitor your Brand and Competitors*We can also monitor what other people are saying about your business on social and review sites, and help you respond appropriately. Plus, we can watch what your competitors are doing (and what people are saying about them) to help you keep a competitive edge.

*depending on product chosen

DigitalKitbag

Fully managed social media setup, management and content creation

Uses world leading social media management technology

Provides regular customer contact

Clear and simple pricing with no hidden extras

Why use Digital Kitbag?

We understand that social media marketing may seem a little unclear, which is why we think that a management service delivered by expert professionals can really set you apart from your competition.

Digital Kitbag has a long history of helping businesses promote themselves in their local community, and with expert knowledge in digital marketing, no-one is better placed to offer a simple and effective range of digital and social marketing solutions.

We have partnered with a world leader in social media marketing for small businesses to bring you a professional service at a budget within your reach.

Professional social media services from a trusted, local provider

SUPPORT

*depending on product chosen

DigitalKitbag

Why use Digital Kitbag?

“ I don’t have time to post to social networks.”

Of course you don’t – you are busy running your business. That’s why we will do it for you. You can post your own content or updates anytime you like, but if you hit a busy patch, don’t worry – the all-important flow of content to your social networks will continue.

“ I don’t have many fans on my Facebook page.”

You’re not alone. Many businesses find it difficult to turn their existing customers into followers and fans. It’s not something that happens naturally or organically, you have to work at it and approach it like any other marketing campaign. Creating and executing a multi-channel fan acquisition campaign is a key component of our service.

“ Isn’t lots of social content just meaningless updates?”

Yes, if you are just an individual sharing your news with friends – but for a business, it’s important to have a steady flow of content and material that really encourages people to engage. Good, regular, rich-content ‘anchor posts’ are critical to our service.

“ How can you post engaging content if you don’t work in my company?”

We make sure we take the time to talk with you and understand your business and objectives from your social media marketing. And we keep talking with you – once or twice a month* - to make sure we are completely up to date with what’s happening in your business.

*Depending on product chosen

DigitalKitbag

Getting started

Affordable monthly packagesWe have two tiers of service to choose from depending on your business needs and budget.

Supported social networks:• Facebook

• Twitter

• Linkedin

• Google+

• Pinterest

• Yelp

• FourSquare

• YouTube

Ways to pay• By Direct Debit

PRO ELITE

Creation of social network accounts Facebook, Twitter + 2 more from the list opposite

Facebook, Twitter + 4 more from the list opposite

Creation of a Facebook page ‘mini-site’ with special apps to gain new fans

Fan acquisition:

• Convert customers to fans/followers through different channels

• Email blasts to customers

• Viral offers / deals / sweepstakes

• Best practices and guidance for using POS signage & other tactics

• Social community engagement

One multi-channel campaign per year for

ongoing usage

One multi-channel campaign per quarter for

ongoing usage

Creation of regular content and posts 2 per week 2 per week

Creation of rich content ‘anchor posts’ 2 per month 2 per month

Customer contact2 per month

(first 2 months), then 1 per month

2 per month

Brand Monitoring:

(Monitoring mentions of the company on Facebook, Twitter and Yelp, and assist customer in making appropriate response)

N/A Ongoing

Competition Monitoring:

(Monitor mentions / social activity relating to competitors, and assist customer in making appropriate response)

N/A Ongoing

£300 per month £500 per monthAll prices are exclusive of VAT.