The 10 Top Trends in Social MediaHow to Adapt and Use Them to Your Advantage for Your Business

Introduction

The “Big” Trends in the 20th Century

• Affordable Cars

• Television

• Computers

• Web

• Mobile Phones

The “Big” Trends in the 21st Century?

The “Big” Trends in the 21st Century?

• Smart Phones

The “Big” Trends in the 21st Century?

• Tablets

The “Big” Trends in the 21st Century?

• Online Shopping

The “Big” Trends in the 21st Century?

• eBooks

The “Big” Trends in the 21st Century?

• Social Web

Result

• Disruption

Result

• Disruption

Trend 1

• Social Mobile

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• 5.6 Billion Phones• Smart Phones growth• iPads and Tablets

Trend 1 – Social Mobile

Trend 1 - Social Mobile

Trend 1 - Social Mobile

• Implications and How to take Advantage– Huge growth potential– Create content for mobile– Design websites, blogs for mobile viewing– Make it easy for viewers to act on that content in a social manner

Make it easy for people to buy from their phones!

Trend 2

• Socialization of Search

Trend 2 – Socialization of Search

Trend 2 – Socialization of Search

• Bing and Facebook agreement• Twitter is indexed and searchable• Google+ is now Core to Google’s Ecosystem

Trend 2 - Socialization of Search

• Implications and How to take Advantage– Create accounts on relevant social media– Create content for social networks– Publish and promote on social media– Treat Facebook as an extension of website– Optimize for Search– Place Your Media “Everywhere”

Trend 3

• Location Based Marketing with Social

Trend 3 – Location Based Marketing with Social

Trend 3 – Location Based Marketing with Social

• Foursquare – 15 Million users• Loopt – 5 million users• MyTown – 4.5 million users• Facebook Places – 30 Million plus users• Gowalla Bought by Facebook• Social Media Marketing – FB Post Codes

Trend 3 – Case Studies and How to take Advantage

• Drive traffic to Shopping Centers and Shops

“reward customers for checkins with coupons and discounts”

Trend 3 – Case Studies and How to take Advantage

• Leverage Events – Bike Festival

“50% Checked-In which puts updates into newsfeeds and chance to win a bike”

Trend 3 – Location Based Marketing with Social

Trend 4

• Social Commerce

Trend 4 – Social Commerce

• Top Facebook Pages have stores • Monetizing the networks• Taking the Shop to the Network• Existing Ecommerce platforms building plugins for

Facebook - Magento

Trend 4 – Social Commerce

Trend 4 – Social Cause Commerce

Trend 4 – Social Commerce

Trend 4 – Social Commerce

• Implications and Taking Advantage– Major reason for following a brand on Facebook is to obtain a

discount or deal– Include sharing buttons in your online store– Drive traffic to your online store with your social networks– Highlight specials/deals/vouchers on Twitter and Facebook– Implement fan gating to drive “likes” – Make it easy for people to buy “anywhere”

Trend 5

• Social Gaming

+

Trend 5 – Social Gaming

Trend 5 – Social Gaming

Trend 5 – Social Gaming

• Implications and Taking Advantage– Build your own game– Turn your Brand into a game– Use “In Game” ads that reach your target market

Trend 6

• Online Global Magazines and Super Blogs

Trend 6 - Online Global Magazines and Super Blogs

• Huffington Post – Politics and News• Mashable –Social Media• Engadget – Technology Gadgets• Business Insider – Business• TMZ.com – Celebrity• L.A. Now - Entertainment

Trend 6 - Online Global Magazines and Super Blogs

• Implications and Taking Advantage– Start with “Focus” and “Passion”– Advertising revenue needs large scale– Freemium then Premium content – sell your own content– Audience for Webinars –Social Media Examiner– Platform for Influence – Speaking (Guy Kawasaki)– Create Opportunities - Partnerships

Trend 7

• Global Micro Niche Business

Trend 7 - Global Micro Niche Business

• AussieBum – Fashion• Aquabumps – Artwork, Photography• EasyLunchBoxes – Lunch Boxes

“Start Local think Global”

Trend 7 - Global Micro Niche Business

• Social provides Global Distribution Platforms to Niche Markets

Trend 7 - Global Micro Niche Business

• Social provides Global Content Distribution Platforms to Niche Markets

• Take advantage of– Democratization of marketing– The availability of personal, global publishing platforms– Ease of use– It is “Free”– Real time marketing

Takeaway – “Fail fast, often and cheaply”

Trend 8

• Social Apps

Trend 8 – Social Apps• 30% of all time spent on social mobile apps

– Instagram– Flipboard– Twitter for iPad– My6Sense– Get Glue– Foodspotting– Pic Plz

Trend 8 – Social Apps

• Instagram –10 million users• Foodspotting –1 million app downloads (Web and iPhone app)

• Flipboard – 5 million users (iPad and iPhone)• Spotify – 2.5 million paying users (Dec 2011)

Trend 8 – Social Apps

• Top Facebook Business Apps1. Custom Welcome Page “App” by PageModo – 300k users2. Band Profile “App” by ReverbNation – 1.7 million artists3. “Contest” Facebook App – 600,000 mthly active users

Trend 8 – Social Apps

• How to Apply– Consider the audience demographic and “Don’t sell!” – “Act and

Interact”• Instagram

• Foodspotting:

Trend 8 – Social Apps

• How to Apply

Trend 9

• Visual Social Web

Trend 9 – Visual Social Web

• Social Photos, Images and User Interfaces– Pinterest– Tumblr– Google+– New Facebook Timeline– Slideshare

Trend 9 – Visual Social Web

• How to take advantage– Pinterest

• Compelling images to drive traffic to websites, blogs and online stores and landing pages

– Facebook• Use images to Increase Engagement, Timeline visibility and improve

Edgerank

Trend 10

• Convergence of Social and Traditional Media

Trend 10

• Convergence of Social and Traditional Media

Trend 10 - Convergence of Social and Traditional

• The challenge for traditional media is that it– Isn’t searchable– Can’t be watched when you want– Can’t be viewed on the hardware platforms people are

preferring (Tablet, PC, Laptop or mobile)– Doesn’t build an online asset for the brand

Trend 10 - Convergence of Social and Traditional

• How to take advantage– Create media for traditional and social (Video that appears on

mass and social video channels)– Create content for the 3 screens– Make “Liquid Content” (Coca Cola, Old Spice, Lamb Australia)– Create Social Media channels for publishing and promoting– Use paid media SEM and SMM to provide the catalyst.– Share it on social channels where your audience is– Be “everywhere” so you can be shared!

Trend 10 - Convergence of Social and Traditional

• Old Spice

Major Takeaways

• Social Mobile has enormous potential • Social “App” ecosystem is permeating every corner of the

Web• Convergence of Social with mass and traditional media is

happening now• Build online assets on social media

“Don’t underestimate the global leverage, scale and velocity that marketing on a social web can

provide for your business”

Twitter: @JeffBullas