updated feb 07 media kit

7/30/2019 Updated Feb 07 Media Kit

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Weight WatchersMagazine

The highest circulating health and lifestyle magazine in Australia.

As part of our commitment to innovation at Weight Watchers, our magazine continues to evolve, inspiring thousands of readers on their weight loss journey,

and helping many more lead healthier happier lives.

Weight Watchersmagazine is the ultimate for people who want to make healthy life happen. Its essential reading for anyone wanting to stay up-to-date with

the latest in health, nutrition, wellbeing, weightloss and weight management. Weight Watchers is committed to providing our readers with up to date

information from leading health professionals in the fields of psychology, nutrition, food, lifestyle, weight loss and fitness.

Weight Watchers magazine reflects the reality of womens (and increasingly mens) lives, as well as their dreams and aspirations and gives realistic

feedback, not unattainable solutions to lifes health, weight-loss and motivational dilemmas.

Every issue is brimming with great tasting, easy-to-cook recipes, new food products, the latest on health, effective work-outs, beauty and fashion

features, plus plenty of real-life weight loss success stories. Weight Watchers magazine strives to encourage a positive outlook, boost self-esteem,

vitality and hope amongst its many readers.

Advertising with Weight Watchersmagazine ensures your brand is seen by goal orientated consumers looking to improve their lifestyle and well being.

Introduction

Magazine

Magazine Features

Magazine Demographics

Weekly Booklets

Cookbooks

POINTS Guides

Specialty Publications

Partnership Opportunities

Rate Card

Material Specificationsand Deadlines

Contacts

Gordana Nestoroviclost 50.5kg in 106 weeks

Weight Watchersmagazine statistics

Frequency: Bi-Monthly

FPC Rate: $7,200

Circulation: 3 106,365 (Aus & NZ)

Distribution: 28% via meetings

57% retail outlets

15% loyal subscription

Primary Audience: Women 25-49 (52%)

Cover Price: $5.95

3. Source: ABC Dec 2006


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Magazine Demographics4

Our Magazine readers are likely to reward themselves by:

Buying new clothes Almost 90%

Getting a new hairstyle Over 25%

Purchasing make-up Almost 20%

When asked what influenced their magazine purchase:

74% stated recipe ideas

72% stated food & product information

66% stated successful slimmer stories

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Jennene Moore

Lost 13.5kg in 23 weeksGender: 99% of readers are female.

Age: 39% of readers are aged 35-49 yrs.

28% of readers are aged 25-34 yrs.

26% of readers are aged 50+ yrs.

7% of readers are less than 25 yrs.

Employment: 70% of readers work 37% full time and 33% part time.

Children: 53% of readers have children in the household.

Household Income: 63% of readers have an income of $30,000 to $70,000 pa.

14% of readers have an income of $70,000 to $89,999 pa.

16% of readers have an income in excess of $90,000 pa.

4. Source: Weight Watchers Reader Survey (March 2004)

Where is Weight Watchers Magazine sold?

40% in Weight Watchersmeetings

45% in Supermarkets and Newsagencies

15% via our loyal subscription

Leanne Barneslost 19kg in 28 weeks

Amy Morrisonlost 17.4kg in 23 weeks

I love buying

NEW CLOTHES!

Because I feelgreat I love

getting a newHAIRSTYLE!


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In Meeting Weekly Booklets

Every marketer knows the value of speaking directly to their target market in a climate the consumer trusts. The Weight Watchersmeeting is the perfect

environment and as such Weight Watchershas always protected it from advertising outside of partnership promotions. A unique opportunity now exists for

advertisers to be part of this environment via the vehicle of the In-Meeting Weekly Booklets.

Each week a new individually themed Weekly Booklet is handed out to every Member attending one of the weekly Meetings held throughout Australasia. Now

containing 2 x 7day menu plans, they have become even more valuable to our Members.

The Weekly Booklets provide a select number of advertisers with the opportunity to run a Full Page Colour advertisement on the back page of these 12 sided

booklets.

Print run of 110 000 130 000 per week.

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Sara Mercer

lost 18.4kg in 24 weeks


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Cookbooks

Weight Watchers produces four specifically themed cookbooks each year. The Senior Food Editor ensures all cookbooks are fresh, contemporary and

relevant to our readers needs. We aim to produce simple recipes that are delicious, yet easy to prepare using readily available ingredients.

All cookbooks provide balanced and healthy lifestyle recipes. They also encourage our Members and readers to make healthy choices, at the same time,

teaching them to expand their cooking repertoire and taste buds. Whether youve got a family of five to feed or just yourself theres a Weight Watchers

Cookbook for everyone.

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Louise Graham

lost 28kg in 55 weeks


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POINTSGuides

In 2006, Weight Watchers launched its innovative and scientifically proven NoCount food plan. Together with the existing POINTS food plan, the Weight

WatchersProgram now offers its Members even greater flexibility and choice than ever before.

Weight Watchers POINTSGuides are a vital link in the Weight Watchersweight-loss program. There are three guides: the POINTSGuide, the Supermarket

Guide, and the Eating Out Guide. Each guide features thousands of basic and branded foods from the supermarket shelves to takeaway outlets and

restaurants, providing portion sizes, NoCount options and POINTSvalues.

The Weight Watchersguides are available exclusively through our Meetings, mail order and website only. Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Belinda Andrews


UltimatePOINTSGuide

A comprehensive alphabetical product

listing of NoCount options and POINTS

values of over 15,000 basic and

branded food products.Print Run approx: 240,000

Eating Out Guide

Handbook size listing of NoCount

options and POINTSvalues of a huge

variety of restaurant, caf and take-

away meals.

Print Run approx: 145,000

FPCLOGOURL


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Throughout the course of the year Weight Watchers produces a number of publications especially designed to meet the needs of our Members. From

motivational to educational these publications provide our Members with the tools required to help them reach their weight-loss goals successfully.

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Leanne Perryman



The Weight WatchersSlimmer of the Year Awards are not just about weight loss, they

are about success, inspiration, motivation and people changing their lives for thebetter. Weight Watchers Slimmer of the Year Awards is the leading Slimming

Contest in Australasia.

The awards are heavily supported through national media including Television,

Magazine and Radio. Sponsorship of these inspiring Awards is available for a select

number of clients.

Further details are available upon request.


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Rate Card

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Deborah Kenworthy-Dell


MAGAZINE RATE CARD Casual Rate

DPS Advertorial (Includes Recipe Development,Photography, Copy, Styling and Design.)

$ 14,000

Double Page Spread $ 12,700

Full Page $ 7,600

Half Page $ 5,100

One Third Page $ 3,800

Premium FPC (Opposite contents, INBC) $ 9,100

Inside Cover DPS (Premium) $ 16,600

Outside Back Cover FPC (Premium) $ 10,000

ll rates quoted are exclusive of GST

INSERT RATES(machine inserted)

2 PAGES 4 PAGES 8 PAGES 12 PAGES 16 PAGES

$100 $125 $145 $165 $185

Medical InsertSponsorship

Price on application

$ 6,000Weekly Booklets

$ 6,000$ 8,000Specialty Publications

$ 9,000$ 12,000Cookbooks

$ 6,000$ 1,000$ 1,800$ 5,000$ 10,000Eating Out Guide

Package Rate(incl FPC, Logo & URL)

URLFPC LOGO

$ 13,000$ 11,000 $ 1,500$ 2,500$ 15,000POINTS Guide

DPSPUBLICATIONSRATE CARD


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Magazine Material Specifications & Deadlines

Weight WatchersMagazine Specifications:

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Leanda Altman


All Production Material Enquiries andall material to be sent to:

Rosie Dimopoulos Production Assistant

phone: (02) 9577 0260 fax: (02) 9577 0272email: [email protected]

Publication Advertorial Booking Booking Deadline Material Deadline On Sale

May / Jun 07 1 Jan 07 15 Jan 07 26 Jan 11 Apr 07

July / Aug 07 2 Mar 07 16 Mar 07 26 Mar 07 13 Jun 07

Sep / Oct 07 4 May 07 18 May 07 28 May 07 8 Aug 07

Nov / Dec 07 6 Jul 07 20 Jul 07 30 Jul 07 10 Oct 07

Jan / Feb 08 31 Aug 07 21 Sep 06 1 Oct 07

Mar / Apr 07 3 Nov 06 24 Nov 06 28 Nov 06 14 Feb 07

12 Dec 07

Weight WatchersMagazine Deadlines:

Type Area(mm)

Bleed(mm)

Trim Size(mm)

Double Page Spread 245 x 382 285 x 422 275 x 412

Full Page 245 x 178 285 x 216 275 x 206

1/2 Page Horizontal 118 x 178 140 x 216 135 x 206

1/2 Page Vertical 245 x 87 285 x 111 275 x 101

1/3 Page Horizontal 56 x 178 82 x 216 72 x 206

1/3 Page Vertical 245 x 56 285 x 82 275 x 72

Double Page Spread Full Page

1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Horizontal 1/3 Page Vertical


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General specifications for supplying artwork continued

Advertising terms and conditions:

As all material is subject to final approval by Weight Watchers, a pdf of any new creative is required to be sent for approval prior to the despatching of any

material. Special care should be taken if any reference or statement is made towards weight loss.

Due to trademark restrictions no use or reference is to be made to either POINTS or NoCount on any creative material except by registered Weight

Watcherslicensees and endorsees.

Weight loss related products should seek initial approval to ensure that they are in accordance with the Weight Watchersphilosophy.

Indemnity and Warranty:

The advertiser agrees to indemnify and keep indemnified Weight Watchersin respect of all liabilities, losses, damages, costs of expenses whatsoever brought

by any third party arising out of or in connection with any material published by Weight Watcherson behalf of the advertiser. The advertiser warrants that all

advertising material and information contained in advertisements is such that its publication will not infringe the provision of any law or statute and will not give

rise to any claim or right of action whatsoever against Weight Watcherswhether at common law or under statute.

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Leanne Barnes

lost 19kg in 28 weeks


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Contacts

We are proud at Weight Watchersto be ranked Number 1 as the most caring, friendly and trusted brand in Australia!5

For further information about advertising with Weight Watchers publications, please contact:

Introduction

Magazine

Magazine Features


Weekly Booklets

Cookbooks

POINTS Guides



Rate Card


Contacts

Angela Di Placido


Marion Sheehan Joanne Green Emma Lindsay

National Advertising Manager Advertising Executive Publishing and Advertising Assistant

[email protected] [email protected] [email protected]: 02 9928 1375 phone: 02 9928 1310 phone: 02 9928 1318

5. Source: The Young & Rubicam Group, Brand Asset Valuator Study 2003 (Sample 1600 brands).

For further editorial information please contact:

Jane Waterhouse Bronwyn Phillips Lucy Kelly

Editor in chief Managing Editor Senior Food Editor

[email protected] [email protected] [email protected]

Kirsty Creese

Database Content Executive POINTS Guide

[email protected]

updated feb 07 media kit

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