parade media kit feb 2014

8/15/2019 Parade Media Kit Feb 2014

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Media Kit2014


2/16

MEDIA KIT2014

Mission Statement

About Parade

Parade celebrates the emotionaltouchstones of American life: We cherish

family, friendship, the pride of small towns,and the rush of big cities.

We champion good food and great writers.We believe in living longer, healthier—

and happier. We adore holidays. Wehonor service. We delight in all types of

personalities, from pop stars to presidentsto favorite pets. We respect the past but

we live in the present.

Above all else, we believe in America.

We know who we are, and we’re confidentabout where we’re going.


3/16

Profiles of Parade Magazine

Adults Men Women

Total Audience

Median Age

Age 18-34

Age 35-49

Age 50+

Age 18-49

Age 25-54

Median HHI

HHI $30,000+

HHI $50,000+

HHI $75,000+HHI $150,000+

College Educated

Professional/Managerial

A/B County

C/D County

Own Home

Home Value $200,000+

Aud Aud Aud% Cov. % Cov. % Cov.

Source: GfK MRI Fall 2013

MEDIA KIT2014

54,183

54.6

10,025

11,968

32,190

21,993

24,187

$66,086

44,126

34,403

23,7556,717

32,987

12,467

40,036

14,147

41,295

20,740

25,095

53.8

4,729

5,899

14,466

10,629

11,289

$71,342

21,410

16,847

11,8833,465

15,801

6,029

18,400

6,695

19,222

10,211

29,088

55.2

5,296

6,068

17,274

11,364

12,897

$61,132

22,716

17,556

11,8723,253

17,187

6,438

21,636

7,452

22,073

10,528

23

14

19

32

17

19

25

25

2626

25

23

24

21

26

29

22

13

19

30

16

18

24

24

2526

25

23

23

21

26

29

24

15

19

32

17

20

25

26

2627

24

23

23

22

27

29


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2014 Ad Closing +

Material Due Dates

July 6 4/7/14 6/3/14 6/9/1413 4/14/14 6/10/14 6/16/14

20 4/21/14 6/17/14 6/23/14

27 4/28/14 6/24/14 6/30/14

August 3 5/5/14 7/1/14 7/7/14

10 5/12/14 7/8/14 7/14/1417 5/19/14 7/15/14 7/21/14

*24 5/23/14 7/22/14 7/28/14 31 6/2/14 7/29/14 8/4/14

September 7 6/9/14 8/5/14 8/11/14

14 6/16/14 8/12/14 8/18/1421 6/23/14 8/19/14 8/25/14*28 6/30/14 8/26/14 8/29/14

October5 7/7/14 9/2/14 9/8/14

12 7/14/14 9/9/14 9/15/1419 7/21/14 9/16/14 9/22/1426 7/28/14 9/23/14 9/29/14

November 2 8/4/14 9/30/14 10/6/149 8/11/14 10/7/14 10/13/14

16 8/18/14 10/14/14 10/20/1423 8/25/14 10/21/14 10/27/14

*30 8/29/14 10/28/14 11/3/14

December 7 9/8/14 11/4/14 11/10/1414 9/15/14 11/11/14 11/17/14

21 9/22/14 11/18/14 11/24/14

28 9/29/14 11/25/14 12/1/14

Issue Date 90 days 33 days 27 days

January 5 10/7/13 12/3/13 12/9/13

12 10/14/13 12/10/13 12/16/13*19 10/21/13 12/17/13 12/23/13

26 10/28/13 12/23/13 12/30/13

February 2 11/4/13 12/30/13 1/6/14

9 11/11/13 1/7/14 1/13/14*16 11/18/13 1/14/14 1/17/14

23 11/25/13 1/21/14 1/27/14

March2 12/2/13 1/28/14 2/3/14

9 12/9/13 2/4/14 2/10/14*16 12/16/13 2/11/14 2/14/14

23 12/23/13 2/18/14 2/24/14

30 12/30/13 2/25/14 3/3/14

April

6 1/6/14 3/4/14 3/10/1413 1/13/14 3/11/14 3/17/14*20 1/17/14 3/18/14 3/24/14

27 1/27/14 3/25/14 3/31/14

May 4 2/3/14 4/1/14 4/7/14

11 2/10/14 4/8/14 4/14/14*18 2/14/14 4/15/14 4/21/14

25 2/24/14 4/22/14 4/28/14

June 1 3/3/14 4/29/14 5/5/14

8 3/10/14 5/6/14 5/12/14

15 3/17/14 5/13/14 5/19/14*22 3/24/14 5/20/14 5/23/14 29 3/31/14 5/27/14 6/2/14

*Closing date, as indicated in bold, has been adjusted due to a holiday.

90 days (Monday) orders due for: ansercard • center spread • back cover • multiple page unit

33 days (Tuesday) orders due for: Parade A • regional/zone buys • rolling splits national with copy splits • ads with dealer listings27 days (Monday) orders due for: national; all materials due (ansercard material is due Monday, 55 days prior to issue date)

Issue Date 90 days 33 days 27 days

MEDIA KIT2014


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National & Parade A RatesEffective January 6, 2014

National : Circulation 32,000,000 Parade A : Circulation 16,000,000

Open Gross Rate Open Gross CPM Open Gross Rate Open Gross CPMFull Page $1,087,400 $33.98 $587,300 $36.70

Standard Magazine Page 816,000 25.50 440,600 27.54

3/5 Page 739,100 23.10 399,700 24.98

1/2 Page 620,000 19.37 335,000 20.93

2/5 Page 542,800 16.96 293,200 18.33

Back Cover 1,272,400 39.76 ----------- --------FP Opposite Personality Parade 1,196,300 37.38 ----------- --------

Cover 3 1,196,300 37.38 ----------- --------

Page 2/3 Spread 2,392,600 74.77 ----------- --------

National : Circulation 32,000,000 Parade A : Circulation 16,000,000

Open Gross Rate Open Gross CPM Open Gross Rate Open Gross CPMFull Page $879,800 $27.49 $475,400 $29.71

Standard Magazine Page 661,600 20.67 357,000 22.31

3/5 Page 599,100 18.72 324,000 20.25

1/2 Page 501,600 15.68 270,500 16.91

2/5 Page 441,100 13.78 237,700 14.86

For 2/c and 3/c rates, contact your Parade account executive. All discount requirements apply.

Rates subject to change with any publicly announced changes in circulation.

Four Color Units

B/W Units

MEDIA KIT2014

Source: Parade 1/6/14 circulation based on AAM, CAC, VAC; newspaper publisher statements and estimates 9/30/13


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Regional RatesEffective January 6, 2014

Non-Discountable Full Zone 28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM 1 MM Under & Under & Under & Under & Under & Under 1 MM*

28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM

Full Page $37.70 $36.70 $44.10 $44.70 $47.60 $63.10 $96.70 $136.60

Standard Magazine Page 28.60 27.50 33.20 33.40 35.40 47.30 82.40 122.70

3/5 Page 25.60 24.60 29.80 30.70 32.30 45.40 82.40 122.70

1/2 Page 21.60 20.80 24.70 25.40 27.00 45.40 82.40 122.70

2/5 Page 18.90 18.00 21.90 22.10 23.90 45.40 82.40 122.70

Non-Discountable Full Zone 28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM 1 MM Under & Under & Under & Under & Under & Under 1 MM*

28 MM 1/2 Circ. 7.5 MM 4 MM 2 MM

Full Page $30.30 $29.60 $35.40 $36.10 $39.00 $50.80 $64.90 $91.30Standard Magazine Page 23.00 21.90 26.50 26.80 29.00 40.10 57.90 82.40 3/5 Page 20.90 20.10 24.30 24.50 25.60 36.90 57.90 82.401/2 Page 17.40 16.90 20.40 20.80 21.60 36.90 57.90 82.402/5 Page 15.20 14.60 17.90 18.20 19.10 36.90 57.90 82.40

Rates are in gross $$.* Set-up charges will apply

Note: All discount requirements apply. Rates subject to change with any publicly announced changes in circulation.

Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13

Four Color Units

B/W Units

MEDIA KIT2014


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Parade Ad Units

*May accommodate non-bleed standard magazine page size material.

**Standard magazine size spread may be centered or positioned either flush left or flush right.

1⁄2 Page

2 1⁄2 Columns

4 1/4” x 9”

1⁄2 Page

3 Columns

5” x 7 3/8”

1⁄2 Page

5 Columns

8 3/8” x 4 1/2”

1⁄2 Page

Checkerboard

4 3/16” x 4 1/2”(each unit)

1⁄2 Page

Peninsula

5 1/8” x 7 1/4”(full national units only)

2⁄5 Page

Peninsula

4 3/4” x 6 1/4”(each unit)

2⁄5 Page

2 Columns

3 1/4” x 9”

Standard

2⁄5 Page

3 Columns

5 1/4” x 6 3/8”

Continued...

For more information, please contact Shashika Baldwin, Senior Advertising Traffic Manager, at 212-450-7040 or [email protected]

Full Page 8 3/8” x 9”

Standard Magazine Size*

3 1 ⁄2 Columns

6 1/4” x 9”

Standard MagazineSize Spread**

12 3/4” x 9”

Standard Magazineon 5 Columns

8 3/8” x 6 3/4”

3⁄5 Page

3 Columns

5” x 9”

3⁄5 Page

5 Columns

8 3/8” x 5 3/8”

MEDIA KIT2014


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9/16

Zone MapNational Circulation | Effective February 2, 2014

Alaska62,106

New Mexico138,395

Arizona290,030

Hawaii17,547

Texas2,522,075

Oklahoma544,838

Kansas243,189

Colorado693,661

Wyoming49,032

Montana116,828

Idaho187,181

Utah233,169

Nevada166,805

California4,056,777

Oregon512,562

Washington803,223

Louisiana307,556

Mississippi145,982

Alabama389,270 Georgia

1,106,441 Florida2,371,674

S. Carolina456,142

N. Carolina847,225

Virginia528,938

Washington, D.C.793,932

Maryland 522,228

Delaware15,460

New Jersey811,185Pennsylvania

1,970,159

Connecticut313,397

Rhode Island 224,823

Massachusetts609,066

New Hampshire81,756

Maine111,904

Vermont18,247

New York1,174,191

West Virginia209,009

Arkansas239,409

Missouri914,187

Illinois1,824,475

Indiana475,240

Michigan1,000,982

Wisconsin239,290

Minnesota998,959

Iowa282,589

Nebraska257,981

North Dakota127,226

Ohio1,319,566

Kentucky209,011

Tennessee398,766

Connecticut

New Jersey

New York

Maine

Massachusetts

New Hampshire

Rhode Island

Vermont

Illinois

Indiana

Ohio

Iowa

Michigan

Minnesota

Nebraska

North Dakota

South Dakota

2,298,773

1,045,796

3,619,281

2,973,378

Zone Circulation Zone Circulation

Delaware

Maryland

Pennsylvania

Washington, D.C.

Virginia

West Virginia

California

Alaska

Arizona

Colorado

Hawaii

Idaho

Montana

Nevada

New Mexico

Oregon

Utah

Washington

Wyoming

4,039,726

4,056,777

3,270,539

Zone Circulation

Arkansas

Kentucky

Missouri

North Carolina

South Carolina

Tennessee

Alabama

Florida

Georgia

Mississippi

Kansas

Louisiana

Oklahoma

Texas

3,064,740

4,013,367

3,617,658

South Dak ota 66,351

Source: Parade 1/6/14 circulation based on AAM, CAC, VAC, newspaper publisher statements and estimates 9/30/13

MEDIA KIT2014


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Digital File Specifications

Please send Certified SWOP supplied proofs to: Parade Publications711 Third Avenue, 7th Floor New York, NY 10017

Attention: Parade Ad Traffic Dept.

Phone: (212) 450-7040Email: [email protected]

Media Ad Portal (http:// parade.sendmyad.com)

All ad submissions must be PDF/X1-a files uploaded to the Parade/DASH ad portal.

You will have to create a login and password to begin your delivery upload process.

Formats

The PDF/X-1a Files must have:

All fonts MUST be embedded (true type fonts cannot be used for Printing) The color space must be CMYK or Grayscale.NO RGB, LAB or embedded color profiles (such as ICC profiles). All PMS color must be converted to CMYK. Maximumink density: 300 total. Resolution: 300 dpi, High Resolution, No transparency.

Sizes:

Please call for correct sizes and dimensions.

Gutter Safety:

1/8 inch on each side (total 1/4 inch) if not the center spread. Minimum size for knockout type should be 6 point boldface.Note: perfect alignment of type or design across the gutter of two facing pages cannot be guaranteed.

Proof Requirements:

2 Proofs to be delivered next business day.

All proofs should have clear identification indicating the type of proof it is, the name, address and phone number of the

sender/prepress service provider. Product and keycode information must be indentified.

Preferred proof is Epson or Kodak, running color managed SWOP #5 data set profiles. All proofs should include the

IDEAlliance Color Control Bar (to download a color strip go to hot downloads at: http://idealliance.org).

General In compliance with Parade policy, you are required to submit two SWOP proofs. By choosing not to supply SWOP proofs

with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as

accurate color as possible from the supplied digital file.

Publication is not responsible for color or content of proofs or files that do not conform to the specifications listed.

File Storage:

The original proof and an archived copy of the digital ad file will be kept for 12 months after printing.

MEDIA KIT2014

Revised: 7/13


11/16

Contacts

New York

711 Third Avenue

New York, NY 10017

Phone: 212.450.7000

Fax: 212.450.7287

[email protected]

Chicago

401 North Michigan Avenue

Suite 2900

Chicago, IL 60611

Phone: 312.661.1620

Fax: 312.661.0776

[email protected]

Detroit

Hannigan Media Services

4462 Berkshire Road

Royal Oak, MI 48073

Phone: 248.554.0710

Fax: 248.554.0730

[email protected]

Los Angeles

6300 Wilshire Boulevard

11th Floor

Los Angeles, CA 90048

Phone: 323.965.3649

Fax: 323.965.4971

[email protected]

San Francisco

50 Francisco Street

Suite 400

San Francisco, CA 94133

Phone: 415.955.8217

Fax: 415.397.0562

[email protected]

Direct Response

711 Third Avenue

New York, NY 10017

Phone: 212.450.7136

Fax: 212.450.7289

[email protected]

Atlanta

Sales & Marketing Solutions - South, Inc

4350 Quail Ridge Way

Norcross, GA 30092

Phone: 770.209.9858Fax: 770.209.9881

[email protected]

MEDIA KIT2014

Parade Stella Araya-Weil | [email protected] | 212.450.0927dash Dana Sergenian | [email protected] | 212.450.0948

Digital Nate Kania | [email protected] | 212.450.0979

Direct Response Marie Tassini | [email protected] | 212.450.7136


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Digital SpecsMEDIA KIT2014

Desktop Tablet Mobile

SITE

Parade.com

Parade.com

Parade.com

Parade.com

Parade.com

PLACEMENT

728x90

300x250

clickable page skin

mobile

mobile

DIMENSIONS

728x90

300x250

page

300x250

300x50

MAX FILE

SIZE {k}

45k

45k

100k

30KB

15KB

AUDIO PERMITTED

Yes, on user clickYes, on user click

N/A

No

No

MAX

ANIMATION

15 sec

15 sec

N/A

15 sec

15 sec

ALLOWS 3rd PARTY

TRACKING/SERVING

yes

yes

yes

yes

yes

Examples shown: Standard ad units on Parade Homepage

Parade offers a range of standard and rich media units that are both IAB compliant and unique to Parade

Additional formatting guidelines apply based on the type of ad


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General Information

A. Parade’s Right To Reject, Cancel or Terminate OrdersParade reserves the right at its absolute discretion, and at anytime, to cancel any advertising order or reject any advertising

copy, whether or not the same has already been acknowledgedand/or previously published. In the event of such cancellation or

rejection by Parade, advertising already run shall be paid for atthe rate that would apply if the entire order were published.

In addition, Parade reserves the right to remove from selectedcopies of the publication advertisements containing matter that

subscribers have deemed objectionable.

Parade, at its absolute discretion, may terminate its relationship

with Advertiser and/or Agency for the breach of any of the termshereof, including without limitation a breach based on the failure

on the part of either Advertiser or Agency to pay each bill by itsdue date. Should Parade terminate its relationship withAdvertiser and/or Agency, all charges incurred together with

short-rate charges shall be immediately due and payable.Furthermore, in the event Advertiser or Agency breaches, Parade

may decide to exercise its right to (a) cancel its recognition ofAgency, thereby causing Agency to lose claim to any commission

for any further advertising placed with Parade on behalf ofAdvertiser or any other client, and/or (b) refuse to publish any orall of Advertiser’s advertising.

B. Advertiser’s Failure to Run Advertising/Short-RateAll agreements for advertising frequency discounts require that

the specified number of advertisements be published within atwelve-month period. In the event of Advertiser’s or its Agency’s

cancellation of any portion of any advertising order or contract orfailure to have published the specified number of advertisements,or if at any time Parade in its reasonable judgment determines

that Advertiser is not likely to publish the total amount ofadvertising specified during the term of the agreement, any rate

discount will be retroactively nullified, including for previouslypublished advertisements, and may result in a short-rate. In such

event, Advertiser and/or Agency must reimburse Parade for the

short-rate (which is the difference between the rate charged onthe contracted frequency and the higher rate based on the

reduced frequency of advertisements actually published and paidfor) within 30 days of invoice therefor and Advertiser will

thereafter pay for advertising at the open rate or at the earnedrate(s) as applicable. Any merchandising program executed by

Parade in reliance on advertising that is cancelled will be paid forby Advertiser at the fair market rate for such program.

Continued...

C. Restrictions on Advertiser’s Cancellation of Advertising OrdersNo changes in orders or cancellations are accepted unless

received before the closing date for the Advertisement as setforth in the Rate Card’s Closing Dates section. No changes inorders or cancellations may be considered executed unless

acknowledged in writing by Parade. Orders not cancelled as ofthese space-closing dates will be billed, even though Advertiser

fails to furnish copy, digital files or film. Should Parade agree tocancel an existing order, Advertiser will be responsible for the

cost of any work performed or materials purchased on behalf of

Advertiser, including the cost of services, paper and/or printing.

D. Advertising Positioning at Parade’s Discretion

Orders for advertising containing restrictions or specifyingpositions, facings, editorial adjacencies or other requirements m

be accepted and published but such restrictions or specificationare at Parade’s sole discretion.

E. Labeling of AdvertisementsAdvertisements that simulate editorial content must be clearly

defined and labeled “ADVERTISEMENT” or “SPECIALADVERTISING SECTION” at the top of the advertisement, andParade may, in its discretion, so label such copy.

F. Errors in AdvertisementsIn the event of Parade’s errors in or omissions of any

advertisement(s), including but not limited to those caused byforce majeure, Parade’s liability shall be limited to the amount

paid attributable to the space of the error and in no event shallexceed the total amount paid to Parade for the advertisement.Parade is not responsible for incorrect or missing key numbers,

telephone numbers or website addresses provided by Agencyand/or Advertiser.

G. Indemnification of ParadeAdvertiser and its Agency, if there be one, each represent that

any advertising (including product samples) submitted complieswith all applicable laws and regulations and does not violate therights of, and is not harmful to, any person, corporation or other

entity. As part of the consideration to induce Parade to publishsuch advertisement, Advertiser and its Agency, if there be one,

MEDIA KIT2014


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each agrees jointly and severally to indemnify and save harmless

Parade, and its employees and representatives, against all liability,loss, damage, and expense of any nature, including attorneys’ fees,

arising out of any actual or potential claims for libel, invasion ofprivacy, copyright or trademark infringement and/or any otheractual or potential claims or suits that may arise of out the

copying, printing, publishing, distribution or transmission of suchadvertisement.

H. Direct Response Advertising

Direct Response advertising shall be defined as that byAdvertisers whose primary objective is to sell a product or

services directly to consumers specifically through the ad. DirectResponse ads must contain a one or more of the following thatprovide(s) readers with the opportunity to make a direct purchase

from the advertiser: a coupon, write-in offer, order phone numberand/or web address. Premium offers, except those placed by

advertisers defined as Direct Response advertisers, do not qualify.Direct Response advertisers appearing in Parade agree to:

1. Fulfill all orders or return money to consumer;

2. Refund full price of merchandise returned due to dissatisfaction

for any reason whatsoever;

3. Include a street and/or web address. If only a web address is

used, the site must contain the address and phone number for thecompany. A Post Office Box number may be used in the offer or

coupon if a street address and/or web address appears elsewherein the advertisement; and

4. All ads must be approved by Parade’s copy clearancecommittee. Advertisers are required to provide any informationrequested by Parade for substantiation of advertising claims.

I. Discounts

If Parade extends a discount to an Advertiser, the followingrequirements apply:

1. Ads must run during a consecutive 52-Sunday period to earn adiscount;

2. Each ad earns discounts based on the circulation purchased forthe ad.

3. Minimum circulation is 4 million or a full Zone (excluding Zone 2,Parade’s smallest Zone);

4. Minimum discountable ad size unit is 2/5 page; and

5. Booklets and Oversized Units contribute to discounts.

General Information Continued...

Ansercards neither earn nor contribute to discounts. A smaller

space unit or geographical buy in an advertising schedule may nbe applied to earn a discount applicable to larger units or buys

where they serve to lower the total cost of the schedule belowthe cost of a schedule composed solely of the larger units or bu

J. Responsibility for Payment of Advertising Bills

In the event an order is placed by an Agency on behalf ofAdvertiser, such Agency warrants and represents that it has full

right and authority to place such order on behalf of Advertiserand that all legal obligations arising out of the placement of the

advertisement will be binding on both Advertiser and Agency.

Advertiser and its Agency, if there be one, each agrees to be jointly and severally liable for the payment of all bills and charge

incurred for each advertisement placed on Advertiser’s behalf.Advertiser authorizes Parade, at its election, to tender any bill t

Agency, and such tender shall constitute due notice to Advertisof the bill and such manner of billing shall in no way impair or lim

the joint and several liability of Advertiser and Agency. Any billtendered by Parade shall constitute an account stated unlesswritten objection thereto is received by Parade within ten (10)

days from the rendering thereof. Payment by Advertiser toAgency shall not discharge Advertiser’s liability to Parade. The

rights of Parade shall in no way be affected by any dispute orclaim between Advertiser and Agency. Thus, Parade may recove

its advertising charges from either the Advertiser or the Agencyregardless of the relationship between the Advertiser and theAgency, and regardless of whether the Advertiser has paid the

Agency. Parade does not accept sequential liability. TheAdvertiser and/or Agency agrees to reimburse Parade for its

attorneys’ fees and costs in collecting any unpaid charge orportion of the charge for any advertisement.

K. No Assignment of AdvertisingAdvertiser and its Agency may not use any advertising space

either directly or indirectly for any business, organization,enterprise, product, or service other than that for which theadvertising space is provided by Parade, nor may Advertiser or

Agency authorize any others to use any advertising space. If acompany either wholly acquires an Advertiser or is wholly

acquired by an Advertiser after start of the contract year,advertising of such company in issues which closed before the

date of the acquisition will not be included in computing theAdvertiser’s frequency, volume or other discounts hereunder.

MEDIA KIT2014


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L. Republication of AdvertisementsAdvertiser and Agency agree that any advertisements publishedmay, at Parade’s option, be republished or reused by Parade or its

agents in any form in whole or in part in all media now in existenceor hereafter developed, whether or not combined with material of

others. The copyright in any advertisement created by Parade isowned by Parade and may not be otherwise used by Advertiser

or third parties without Parade’s prior written consent.

M. Advertising Rates

Rates contained in advertising orders that vary from the rateslisted herein shall not be binding on Parade and theadvertisements ordered may be inserted and charged for at the

actual schedule of rates. Rates and units of space are effectivewith the January 6, 2013 issue. Announcement of any changes in

rates will be made fifty (50) days in advance of the closing date forthe first issue affected by such new rates. Orders for issues

thereafter will be at the rates then prevailing. Advertising ratesare not contingent on Parade reaching any circulation orreadership level that may be represented in Parade’s marketing

materials.

N. Terms of Sale

An agency commission of 15% will be allowed for recognized

agencies. Bills are rendered prior to the issue date. Payment isdue thirty (30) days from issue date. Interest will be charged at arate of 1.5% per month on past due balances. Parade may at its

option require cash with order or change the payment term.

O. Choice of Law and ForumAll issues relating to advertising will be governed by the laws of

the State of New York applicable to contracts to be performedentirely therein. Any action brought by Advertiser against Parade

relating to advertising must be brought in the state or federalcourts in New York, New York. The parties hereby consent to the

jurisdiction of such courts in connection with actions relating toadvertising.

P. Entire Agreement

The foregoing terms and conditions shall govern the relationshipbetween Parade and Advertiser and/or Agency. Parade has not

made any representations to Advertiser or Agency that are notcontained herein. Unless expressly agreed to in writing by Parade,

no other terms or conditions in contracts, orders, copy, orotherwise will be binding on Parade.

General InformationMEDIA KIT2014

parade media kit feb 2014

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