Types of PromotionAdvantages and Disadvantages

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Copyright and Terms of Service

Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked ™ as the property of the Texas Education Agency and may not be reproduced without the express written permission of the Texas Education Agency, except under the following conditions: 1) Texas public school districts, charter schools, and Education Service Centers may reproduce and use

copies of the Materials and Related Materials for the districts’ and schools’ educational use without obtaining permission from the Texas Education Agency;

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Examples of Mass Media Advertising

• Direct Mail• Internet• Magazines• Newspaper• Outdoor• Radio• Television

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Advantages of Advertising

• Reach a wide audience—efficient medium in terms of cost-per-viewer

• Controllable, repeatable form of promotion

• Not limited by geography—can reach people throughout the world

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Disadvantages of Advertising

• Overall cost can be very expensive• Impersonal nature of advertising• Not always timely by the time it

reaches the intended audience• Advertising life-span may be limited• Takes more than one media to reach

target market

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Advantages of Public Relations

• Third-party source is perceived as being more objective than a commercial

• Relatively inexpensive or Free

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Disadvantages of Public Relations

• Hard to control—relies on third-party media outlets

• Impossible to predict or control the kind of coverage for a product

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Advantages of Personal Selling

• Personal contact

• Feedback from the customer is immediate

• Sales presentation is flexible

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Disadvantages of Personal Selling

• Per-person cost

• Only reach one customer at a time

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Advantages of Sales Promotion

• Generates short-term sales

• Sales promotion results are measurable

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Disadvantages of Sales Promotion

• Functions on the short-term – it does not necessarily result in maintaining loyal customers

• Builds customer relationships based upon incentives

• Cost of providing incentives

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Assignments• Independent Practice Assignment –Team - Up-Selling (National Amusement Park)

• Independent Practice Assignment-Individual - Forms of Media Advertisement (Create collage of

7 forms of media advertising)

• Extension Assignment – Team - Personal Sales Demonstration

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