tweeting for business
TRANSCRIPT
Tweeting for Business
Berbay.com
Berbay.com Tweeting for Business
…Google and Twitter recently struck a
deal to put real-time tweets back into
Google’s search index.
Berbay.com
Erica Hess
Account Manager
Berbay.com Tweeting for Business
What is
Twitter?
Berbay.com Tweeting for Business
Berbay.com Tweeting for Business
Quick Stats…
One of the
TOP 10 most visited
internet sites
More than
270 million active users
Mobile users are
more active on Twitter than desktop
users The average Twitter
user follows
5+ businesses
47% of people who follow a
company will visit their
website
Berbay.com Tweeting for Business
The Value of Twitter
Extend
Shelf Life
Experts in Media
Monitor Clients and
Industry
Competitive Intelligence
Break News
Berbay.com Tweeting for Business
Laying a solid foundation for your profile
• Free profile
• Username
• Concise and descriptive bio
• Profile picture
• Custom header design
Berbay.com Tweeting for Business
basics
Username Tweet Retweet
Berbay.com Tweeting for Business
Reply Hashtag Favorite Direct message
basics
Berbay.com Tweeting for Business
Attracting followers
• Follow others
• Online properties
• Twitter Counter & Twello
• Wefollow
Berbay.com Tweeting for Business
Breaking through the clutter
How do you break
through the clutter?
Fact: In one week, over one billion tweets are sent out.
Compelling Content
Listen and Observe
Trial and Error
Berbay.com Tweeting for Business
Crafting the Perfect Tweet
#UseHashtags
Keep posts to
120-130 characters
Add Photos
Berbay.com Tweeting for Business
Tongue Tied?
• Thought leadership updates
• Firm news
• Develop a Twitter calendar
• Automated content
Berbay.com Tweeting for Business
Top Twitter Tools
Producing and Packaging Your Niche Practice By: Principal Sharon Berman
Thursday, March 19, 2015
11:00 AM PT
Berbay.com
Questions?
Erica Hess
Account Manager
310-405-7335
www.berbay.com
Berbay.com