executive tweeting for success
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DESCRIPTIONHow do successful executives harness the power of Twitter to engage and flex their industry muscle? Join us for our next webinar where you will learn about benefits of tweeting, how to craft the perfect executive tweet, who the key influencers are in the twittersphere, and how to become a STAR tweeter!
- 1. Executive TweetingStarmarkfor SuccessBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics COPYRIGHT ALL RIGHTS RESERVED
2. StarmarkOur Backbone:Company Founded on Integrated MarketingInteractive, Social & Public RelationsReturn On Investment FocusedTop-10 Diversity Owned Company in FloridaNationwide RecruitmentRecognized Top South Florida CEOIncludes:Peggy NordeenFort Lauderdale (Headquarters) CEOSan Juan, PROrlando, FL STARMARK.COM COPYRIGHT 2012 STARMARK 3. eTips.Starmark.com Weekly eTip Newsletters Distributed via email, Facebook, Twitter and SMS Based on Cutting Edge Current Trends Co-Authored In-house By Experts Within Discipline Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars Deeper Dive on Popular eTip Topics Expert walkthru with Q&A Starmark Social Playbook Strategic Social Marketing Plan Proactive Approach to Managing your Social Marketing Updated daily! STARMARK.COM COPYRIGHT 2012 STARMARK 4. Why Executives Should Tweet STARMARK.COM COPYRIGHT 2012 STARMARK 5. Why Executives Should TweetVision2 Activities3Experiences4 STARMARK.COM COPYRIGHT 2012 STARMARK 6. Why Executives Should TweetCommunicating your point of view on industry/business topics STARMARK.COM COPYRIGHT 2012 STARMARK 7. Why Executives Should Tweet Attracting like-minded employees, associates, potential customers STARMARK.COM COPYRIGHT 2012 STARMARK 8. Why Executives Should Tweet Adding global reach to your business STARMARK.COM COPYRIGHT 2012 STARMARK 9. Why Executives Should Tweet Learning what other executives have to say about important topics STARMARK.COM COPYRIGHT 2012 STARMARK 10. Why Executives Should TweetSocial media makes sense for your company brand, and your personal brandAs an executive, you are expected to: build relationships deliver insights share your point of view motivate your employees guide your customers, prospective customers, and shareholders to follow you......literally and figurativelyeTip #66 Personal Brand STARMARK.COM COPYRIGHT 2012 STARMARK 11. How to Get Started STARMARK.COM COPYRIGHT 2012 STARMARK 12. How To Get StartedGo to Twitter.com to create your account STARMARK.COM COPYRIGHT 2012 STARMARK 13. How To Get StartedBe sure to include all the information in your profile STARMARK.COM COPYRIGHT 2012 STARMARK 14. Who Should Executives Follow? STARMARK.COM COPYRIGHT 2012 STARMARK 15. Who Should Executives Follow?Start with your address book! STARMARK.COM COPYRIGHT 2012 STARMARK 16. Who Should Executives Follow?The real question: Who do you want to have follow you? News media you read (or want to have cover you and your company) Clients & Potential Customers Peers you admire Board MembersYou should follow everyone whom you want to follow you first (follows are polite & reciprocal) STARMARK.COM COPYRIGHT 2012 STARMARK 17. What should you say (Tweet)? STARMARK.COM COPYRIGHT 2012 STARMARK 18. The Magic Number 140 STARMARK.COM COPYRIGHT 2012 STARMARK 19. What should you say (Tweet)?It only take a couple tweets a day to stay in the game: Association & Board Meetings When you are speaking/attending conferences Welcoming people/business/groups to town Community/Charity/Other Organization Events Company News/New Programs STARMARK.COM COPYRIGHT 2012 STARMARK 20. What to Tweet STARMARK.COM COPYRIGHT 2012 STARMARK 21. What to TweetFirst some Twitter lexicon: Re-Tweet (RT) Tweets that you think are interesting Reply (@) to users if they mention you or RT youRT@ STARMARK.COM COPYRIGHT 2012 STARMARK 22. What to TweetAlways try to mention the business/organization Twitter handle: I am @Starmarkintl for a meeting Speaking @DMA_USA conference today At a fundraiser for @BGCofBroward Read a great article by @SunSentinel today STARMARK.COM COPYRIGHT 2012 STARMARK 23. What to TweetIf you are with someone, mention the person you are with: Learning executive tweeting with @bcirce On a webinar with @peggyne Saw @FLGovScott speak today at a small businessconference Having lunch with @justicemitchell STARMARK.COM COPYRIGHT 2012 STARMARK 24. What to TweetTagging your tweets on a subject or topic: Learning executive tweeting with @bcirce #twitter On a #webinar with @peggyne Saw @FLGovScott speak today at a #SmallBusinessconference Having #lunch with @justicemitchell STARMARK.COM COPYRIGHT 2012 STARMARK 25. How to Manage STARMARK.COM COPYRIGHT 2012 STARMARK 26. How to ManageSetup Lists You Want to Monitor: STARMARK.COM COPYRIGHT 2012 STARMARK 27. How to ManageAdd users to those lists: STARMARK.COM COPYRIGHT 2012 STARMARK 28. How to ManageManage those lists with tools! Great Desktop and Mobile Client Automatically makes a column forall your Lists STARMARK.COM COPYRIGHT 2012 STARMARK 29. 25 Tweets to get you started! STARMARK.COM COPYRIGHT 2012 STARMARK 30. Association & Board Meetings Planning greatness at @____________ board meeting! Attending #Board meeting for @___________ #__________ Honored to be on the @__________ Board. #_______ #Cause Please follow @____________ association to get the latest news about #___________ At a @___________ board meeting with @__________ @___________ and @_________ #________ STARMARK.COM COPYRIGHT 2012 STARMARK 31. When you are speaking/attending conferences Attending #__________. Hope to see you at our booth #### Speaking @_________ conference today about #__________. #DMA2012 Ill be @___________ today speaking about #____________. Stop by booth #### to chat! Speaking @__________ with @___________ and @____________. Great company to be in! #___________ Heard a fascinating speech about #___________ at the @___________ conference today. #DMA2012 STARMARK.COM COPYRIGHT 2012 STARMARK 32. Welcoming people/business/groups to town Welcome @__________ @________ and @____________ to our #leadership group Everyone please welcome @__________ to #FortLauderdale @___________ is moving their headquarters to town #business #FF to @____________, she is joining our #___________ team Went to a @___________ store today for the first time, impressed #____________ STARMARK.COM COPYRIGHT 2012 STARMARK 33. Community/Charity/Other Organization Events Please join me in supporting @___________. Its a worthy #cause #__________ Attending #fundraiser for @_________ tonight, please spread the word Building #community @____________ event. Ask me how What do you think of @____________? #charity #support Here is something I have been spending a lot of quality time on (link) STARMARK.COM COPYRIGHT 2012 STARMARK 34. Company News/New Programs Happy to announce #_________ today, read more about it (link) Launching #_________ today. Read all about it (link) #__________ #__________ Proud of our latest efforts, read all about it (link) #___________ Thanks for the RT @__________ @__________ and @___________ #__________ #FF Good reads: @___________ @__________ @____________eTip #4Blog PostClick Here ROI & HashTags STARMARK.COM COPYRIGHT 2012 STARMARK 35. Thank You. Brett Circe Chief Interactive OfficerFollow Me: @bcirce STARMARK.COM COPYRIGHT 2012 STARMARK 36. Stay Engaged! See us on Facebook of your free ASK A STARMARKER tool!Register for eTips & Free Webinars at eTips.starmark.comText ETIP to 24-7-365 to get our weekly eTip via SMSSee http://slidesha.re/starmarkpres for more education! COPYRIGHT 2012 STARMARK