torrance magazine ~ april, 2011

Reduce • Recycle • Renew

First we made our Star Safety System™ standard on every Toyota. Now we’re including

a complimentary maintenance plan with every new vehicle. We call it Toyota Care,and

we’re the fi rst full-line brand to offer anything like it, including 2 years or 25K miles

of complimentary maintenance and 24-hr. roadside assistance. It’s peace of mind,so you can be a bit more worry-free.

Options shown. *Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. ©2011 Toyota Motor Sales, U.S.A., Inc.

toyota.com

Peace of mind.Complimentary with every newToyota.Introducing Toyota Care, featuring a worry-free maintenance plan with roadside assistance*.

www.toyota.com

www.providence.org/torrance

“Striving for Green” hasbecome more mainstream asmore businesses becomeaware of their responsibilityfor protecting and preservingour environment. We are seeing businesses activelymoving towards eco-friendlypractices as they realize themany opportunities in their

business operations to reduce pollution and waste, increase recycling, and conserve natural resources like water, energy, and raw materials.

To help South Bay businesses make sustainability a core value,we have sought to get “green” input from a variety of companiesand organizations. Their articles in this issue provide a variety ofinformation, tips, incentives or new products and services to assistin developing green initiatives.

The green movement has seen opportunities for competitiveadvantage and job growth as well as new products and services.Whether you are a new “green” business in our area or your company is now providing green programs, services or incentives,we would love to hear from you! The Torrance Chamber sponsors aGreen Torrance Committee that meets on the third Monday of everymonth from 12:00 noon to 1:30pm. The committee’s goals are toprovide networking opportunities, promote awareness of your company and help make Torrance a better and greener place to work,live and play! The meeting locations are either at the Chamber or atmember sites. Please contact Pat Sandt at [email protected] be included in the meeting notifications.

Here’s to believing that being green makes good business sense!—Sue Moylan and Pat Sandt

UPCOMING DEADLINESJuly 2011 Issue: BALANCE: Life and Business Article/Advertising Space Reservation: May 20, 2011Distribution Date: July 1, 2011

CONTACT US:Advertising: See www.torrance-magazine.com or Contact AdSales@Torrance Magazine.com or 310.317.0841 Articles:Pat Sandt, at [email protected] or 310.373.2880General Information/Marketing Services: Sue Moylan, [email protected] or 310.539.2235TACC Contact: [email protected] or 310.540.5858

The Torrance Magazine focuses on business stories, events, and who’s who profiles

that are of interest to Torrance Chamber of Commerce members and others doing

business in the South Bay area. The editorial is positive, information-packed, exclusive

news: a diverse mix of feature stories on Torrance and South Bay movers and shakers,

businesses, events, local industries, government and business economic development

strategies and outlooks.

In this Issue Our Notes:

Sue Moylan and Pat Sandt,

Green Ink Marketing

2 TO RRA NCE M AG A Z I N E I APR I L 2011

DEPARTMENTSNotes from the Publishers . . . . . . . . . . . . . . . . . . . . . . . . . 2Chairman’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3TACC Board of Directors & Staff . . . . . . . . . . . . . . . . . . . . 4Chamber Exec’s Message . . . . . . . . . . . . . . . . . . . . . . . . . . 5

STRIVING FOR GREENDoes That Come in Green? . . . . . . . . . . . . . . . . . . . . . . 6, 16Cellphones Plant Rainforests . . . . . . . . . . . . . . . . . . . . . . . 7CSU Dominguez Hills: Committed to Sustainability . . . 8-9Honda Launches Electric Vehicle Demonstration Program with City of Torrance . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

So Cal Gas Company Offers Rebates, Incentives to HelpBusinesses Save Money and Energy . . . . . . . . . . . . . . 11-12

South Bay Environmental Services Center BringsSavings to South Bay Commercial Kitchens . . . . . . . . . . 12

All Yellow Taxi: The Vanguard of Clean Air Transporation . . . . . . . . . . . 13

Toyota and Wyland Foundation Partner to Tackle Global Issues Locally . . . . . . . . . . . . . . . . . . . . . 14

Green Cleaning Products Are Now Also Effective . . . . . . . 16LED Street Lights Brighten West HS Neighborhood . . . . . 17Can Eating Natural and Organic SnacksReduce Your Carbon Footprint? . . . . . . . . . . . . . . . . . . . . 18

Conscientious Printing and Marketing . . . . . . . . . . . . . 19Going Green with QR Code Today! . . . . . . . . . . . . . . . 20-21

FROM THE C ALIFORNIA ASSEMBLYMaking the Golden State Green . . . . . . . . . . . . . . . . . . 22-23

FROM THE CIT Y OF TORRANCE Coming Soon to Businesses:

Mandatory Commercial Recycling! . . . . . . . . . . . . . . . . 24

FROM TORRANCE UNIFIED SCHOOL DISTRICTNew School, New Green Footprint! . . . . . . . . . . . . . . . . 25

TACC FOUNDATION HIGHLIGHTSAdopt-A-School Program . . . . . . . . . . . . . . . . . . . . . . . . .26

RIBBON CUTTINGS/CELEBRATIONSTorrance Businesses Celebrate . . . . . . . . . . . . . . . . . . . .27

CHAMBER EVENTS14th Annual Black History Celebration

Cherish Yesterday. Live Today. Dream Tomorrow . . .28-29Mark Waronek Presented

with John J. Parsons Award . . . . . . . . . . . . . . . . . . . . . . 29Another Successful Business (and Green) Expo . . . . . .30

UPCOMING EVENTS . . . . . . . . . . . . . . . . . . . . . . .31

NEWS BRIEFSPTN’s Terri Nishimura is Woman of the Year! . . . . . . . . . .32PTN Received a $55oo Donation from Jersey Mike’s Subs . . . . . . . . . . . . . . . . . . . . . . . . . .32

Malaga Bank Increases Identity Theft Awareness . . . . .33New Refinery Manager at the ExxonMobil Torrance Refinery . . . . . . . . . . . . . . . . . .34

North High Hosts Special Olympics Basketball Game . . . . . . . . . . . . . . . .35

Providence Little Company of Mary Partnerswith Honda for 2011 Major Events . . . . . . . . . . . . . . . . .35

CHAMBER BENEFITSWe Have Compliance Products! . . . . . . . . . . . . . . . . . . . .36

C H A I R M A N ’ S M E S S A G E

TO RRA NCE M AG A Z I N E I APR I L 2011 3

Business Motivated.Community Focused.

What are we doing in our business and community to make itmore GREEN? What are we giving back to ensure we have abetter environment to live in?

There are likely many reasons behind your decision to gogreen, including cost savings and a commitment to the envi-ronment. I’d be willing to bet, however, that a major factor inyour decision to Go Green or brand yourself as green lies inyour desire to gain recognition, publicity and the marketingedge that comes with being a green business in today’s mar-ketplace.

According to The Green Revolution, a report based on anationwide survey of U.S. consumers, and Cone LLC’s GreenGap Survey:

• 84% of consumers currently purchase at least some green products

• 39% of consumers are preferentially buying products they believe to be “environmentally friendly”?

• 93% of consumers feel that a company’s greenness is at least somewhat important to their purchase decision

• 38 % of consumers of say they feel informed by positive environmental messaging

• 11 % of consumers feel empowered or inspired to act by positive environmental messaging

According to GreenBiz.com green consumerism is growing,there are still gaps in the American consumer’s understand-ing of green marketing claims. In fact only 22% of consumersunderstand that the terms green and environmentally friendlyare more accurately describe a product with less negativeenvironmental impact than one with a positive (i.e., benefi-cial) impact on the environment.

Because green consumers are known to be brand loyal,businesses that approach their marketing messages as anopportunity to educate consumers on the benefits of greenproducts and services stand to gain faithful, long-term customers.

As the year rolls on the Torrance Area Chamber ofCommerce continues to give our members a multitude ofopportunities to get involved in the chamber and the community.

We had successful events to open the new calendar year —Good Morning Torrance Breakfast with NBA Hall-of Famer andLaker Legend, Jerry West that delighted those in attendanceand The 14th Annual Black History Celebration. The BlackHistory Celebration was led by past chair of the Torrance

Chamber, Cliff Johnson and we honored five deserving individuals that have thrived inbusiness and/or given back tothe community. The event washigh-lighted by Laker great,James Worthy, who was theMaster of Ceremonies for theCelebration.

We also had a couple Adopt-A-School partnerships withthree more elementary schools(Yukon, Fern and Arnold) andour locals business (LuckyStrike, Healthcare Partners, and First Financial). It’s excitingto see the children interact with their new partners andrewarding to see our businesses step up and give back to ourschools.

In the coming months, please make it point attend one of our many committees, programs and events. In April, wehave another Job Fair and Lunch with our Leaders (SupervisorDon Knabe) and in May, the Block Party in Old Torrance, the Medal of Valor Lunch, the State of the City Address(Mayor Frank Scotto), the Good Morning Torrance Breakfast(Lt. Col. David Sutherland), the Annual Armed Forces DayParade, and the Volunteer Recognition Breakfast. We willclose out the fiscal year in June with the annual State ofEducation Lunch and the annual Installation Dinner.

We will also travel to Washington DC and Sacramento to make sure we look after the interests of our chambermembers and the business community.

As you can see, there is a lot going the next couple months,so please take advantage of what the chamber has to offer…

Remember to stay:“Business Motivated.

Community Focused.”

MARK WARONEK2010-2011 TACC

Chairman of the Board

Our hearts go out to our earthquake and tsunami affectedfriends and colleagues in Japan. Based on our long associa-

tion with the Japan Business Association (JBA) of SouthernCalifornia, we encourage our members to support the rebuildingefforts through JBA’s leadership.

Checks can be made to “The JBA Foundation” through4/30/11 and sent to JBA of Southern California, 1411 West 190thStreet, Suite 270, Gardena, CA 90248. Tel: 310-515-9522.Contributors will be disclosed to recipients and appreciationpublished in the JBA News. JBA is a 170(c) nonprofit corporation,Tax ID # 95-4066415.

—Thank you for your generosity.

TACC Board of Directors and StaffAbout Torrance Magazine

2010-2011Executive Board of Directors

Chairman of the BoardMark WaronekEk & Ek

Chairman ElectTara O’BrienKaiser Permanente

President and CEODonna DuperronTorrance Area Chamber of Commerce

Immediate Past ChairDan KeetonTorrance Community Church of the Nazarene

Vice Chair FinancesCarlos SeraphimCitibank FSB

Vice Chair Government AffairsCharles Gale Jr.Metropolitan Water District of So. Cal.

Vice Chair of Internal OperationsJerry SayLandPoint Corporation

Vice Chair of MembershipAaron AalcidesMalaga Bank

Vice Chair Education FoundationSherry KramerContinental Development

Vice Chair of Diversity ProgramsLiz SeongThe Real Estate Group

Vice Chair of Community AffairsLinda AmatoDoubletree Hotel Torrance/South Bay

Vice Chair of ProgramsHeidi CunninghamKelly Services

General CounselKarl SchmidtParker, Milliken, Clark, O’Hara & Samuelian

2010-2011 Board of Directors

Joe AhnNorthrup Grumman Aerospace Systems

Karin BakerAmerican Honda Motor Company, Inc.

Pablo BorgninoExxon Mobil Corporation

Scott EasterdayOutback Steakhouse

Deborah FehnProvidence Little Company of Mary

Judy GibsonStrategic Technology Sources

Mary GiordanoAssistant City Manager, City of Torrance

Michael GoguenEdward Jones Investments

Michael HerreraBoys & Girls Clubs of the South Bay

Robert KathermanWater Replenishment District of Southern California

Craig LeachTorrance Memorial Medical Center

Marcella LowSouthern California Gas Co.

Dr. George MannonTUSD Superintendent of Schools

Mike MolinaLos Angeles World Airports

Sue MoylanCrest Marketing, Inc.

Steven NapolitanoField Deputy, Supervisor Don Knabe

Pam RyanTorrance Marriott

Andrea SalaCalifornia State University Dominguez Hills

Pat SandtGreen Ink Marketing

Dan ThomasTelePacific Communications / PhonBiz.com

Richard TsaoNew Century Properties & Investments

Tracy UnderwoodToyota Motor Sales USA, Inc.

TACC Staff

Donna DuperronPresident and CEO

Koko KurakakeAdministrative Assistant

Kelly HernandezMembership Manager

Torrance (ISSN #0194-5491)Published by the Torrance Area Chamber ofCommerce with Green Ink Marketing.Torrance Area Chamber of Commerce 3400 Torrance Blvd., Ste 100,Torrance, CA 90503. (310) 540-5858;Green Ink Marketing, Sue Moylan and Pat Sandt, Mailing Address (No Deliveries Accepted):2785 Pacific Coast Hwy, Ste. 312Torrance, CA 90505310.539.2235. Subscription rates: $20.00 per year. E-mail: [email protected]

Send address changes to:Torrance Area Chamber of Commercec/o Torrance Magazine 3400 Torrance Blvd, Suite 100Torrance, CA 90503 Tel: 310.540.5858

All rights reserved. Trademark.

ARTICLES: Torrance Magazine is publishedquarterly and mailed to TACC members anddistributed to selected businesses in thecommunity. The publishers welcome writtenqueries regarding articles for possible publi-cations. Articles are subject to editing andare included on an “as space permits basis”at the discretion of the Publisher, Editors andEditorial Board.

ITEMS: Material and photos for inclusionmust be received 30 days in advance of thequarterly publication date. Reproduction, inwhole or in part without written permission,is prohibited. Photos and articles notreturned.

DISCLAIMER: All reasonable efforts havebeen made to ensure the accuracy of theinformation contained in Torrance Magazine.The publisher accepts no responsibility fordamage arising directly or as a consequenceof the use or publication of inaccurate ormissing information. The opinions expressedby contributors are their own, and are notnecessarily shared by Torrance Magazine, itsstaff, TACC, Board of Directors, managementor advertisers. Editorial content is intendedas general information, and not as specificlegal or financial advice; for such, readersare advised to consult professionals in theappropriate field. The Torrance Area Chamber

of Commerce and Green InkMarketing assume no liabilityresulting from the advertisingcontained in the publication.

Printed on FSC Certified Paperwith Soy-Based Inks.


As a community we all share similarchallenges. Faced with an uncertaineconomy, we continue to be hopeful aswe look toward the future. Our will tosucceed is found in knowing that weare not alone, and now more than ever,it is critical that we work together,hand in hand to find solutions andeffect change.

Business and Community. Growingbusiness and building community havebeen the longtime work of the TorranceArea Chamber of Commerce . Throughcollaborations with government, mem-ber business and community partners,we continue to create a prosperousenvironment. We are committed tomaking a strong impact in our busi-ness and civic communities by makingTorrance the most business-friendlyregion in the Americas.

As an advocate for local businessesand the community, the TorranceChamber is uniquely positioned toassist in effectively facing challenges.By leveraging the collective strength ofour membership, we are able to influ-ence public policy related to businessand economic development as well asquality of life issues impacting busi-ness such as those related to trans-portation, housing, and education.

Strength in numbers lends weight andcredibility to our message, and it is thebackbone and foundation of a Chamberof Commerce. It is apparent thatthroughout our history chambers of com-merce have transitioned to better servethe business community. Today, we areonce again transforming and adapting tothe changing business environment. TheTorrance Chamber of Commerce providesa variety of programs and events whichenhance business.

In the next 90 days the chamber willpresent Lunch with our Leaders withSupervisor Don Knabe; the TorranceBlock Party; State of the City featuringthe honorable Mayor Frank Scotto andState of Education with TorranceUnified School District SuperintendentDr. George Mannon.

With over 750 members, we havedeveloped an extensive network offer-ing an abundance of business andmarketing opportunities to ensure thecommunity’s continued prosperity. Weare fortunate to have a large anddiverse membership rich in experienceand expertise. We draw support from alarge base of volunteers who serve onour board of directors, committees,program chairs and ambassadors.These individuals understand that our strength lies in our ability to worktogether and they are willing to contribute their time and talents tosustain a strong and dynamic organi-zation vital to the Torrance businesscommunity.

Our work in the community and ourefforts to enhance the quality of life inTorrance continue to be a driving forcefor our Chamber and its members. We know that quality of life issues are vital to attracting employers andemployees alike to Torrance and maintaining a thriving local economy.

Our strength lies in our ability towork together. We invite you to join us in our quest to build a stronger andmore prosperous community. Invest in yourself, your business, and yourcommunity by becoming involved inthe Chamber. We welcome your participation.

C H A M B E R E X E C ’ S M E S S A G E

DONNA DUPERRONPresident and CEO

Torrance Area Chamber of Commerce

We are committed tomaking a strong impactin our business andcivic communities by making Torrance themost business-friendlyregion in the Americas.

To maximize your exposure in the community, or, to request more information, call theChamber at (310) 540-5858. We will personally meet with you to create a customized plan to help your business train for success. We want you to succeed and we are able to providethe tools to help you do just that!


AmbassadorsMentoring new chamber members

Theresa Stanberry -

[email protected]

GAPGovernment Affairs Policy Group

Charles Gale Jr. - [email protected]

Green Torrance CommitteePat Sandt - [email protected]

HR ProfessionalsHuman Resources Professionals of Torrance

Heidi Cunningham -

[email protected]

Networking at NoonOur most popular networking lunches

TACC - [email protected]

PROFSProfessional Round Table

of Financial Services

Jeff Wolfe - [email protected]

Tech ProsTechnology Professionals of Torrance

Dan Thomas - [email protected]

Young ProfessionalsFor the young entrepreneur getting started

Josh Thomas -

[email protected] or

Eric Takaki - [email protected]

CONTACT INFORMAT ION

S T R I V I N G F O R G R E E N


Oh, I am not talkingabout olive, kelly, forest or lime. I amspeaking about thetens of thousands ofproducts that nowcome in an environ-mentally friendly ver-sion. We have trainedourselves to turn offthe lights, keep the

thermostat down, add weather strippingand, for the more evolved, to even recycle.

I was honored to be part of a teamthat opened and manages a green busi-ness, The Miyako Hybrid Hotel. I meetmany business owners, guests and indi-viduals who express their appreciationand sometimes awe at the level of envi-ronmental considerations that theMiyako employs. A question that Iexpected to hear more than I do is,“how do we/ I institute green at agreater level in my business or opera-tion?” I have considered that those Imeet may already know the answer, butmany times, when I have asked a ques-tion as to whether they are going green,I get a response that typically is aboutcost or a wait- and- see approach. Weget that the Miyako Hybrid Hotel is seenby some as green “on steroids”, but thegreatest impact is not the LEED certifiedbuildings of the world. Though we arevery grateful that there are many busi-nesses that are doing the “heavy lifting”in this area, the greatest impact is fromthose who look at the Miyako HybridHotel and say why not? Not “why notbuild a Silver LEED certified building”,but why not take some of the best prac-tices and start somewhere?

I recently had lunch with a respectedcolleague who just built a fence at arental property. I asked if he used lowVOC (volatile organic compound) paint.Does Home Depot, Lowes or the localhardware stores sell low VOC paint?Does it work? It must be much more

expensive. The answer is yes, yes andmaybe. The fact that some green prod-ucts didn’t work, as well as they shouldhave in as little as just a few years ago,is very true. They have and can be muchmore expensive, but not necessarily.Like everything the more mainstreamthat something becomes the higherdemand on performance and lowercosts. Do some products have a longway to go? Yes, but progress is seldommade by waiting for all “lights to begreen” before we go. No pun intended.In the green field today, the productsused in building, renovation and mainte-nance, can yield a very good result andbe a good value.

Let’s look at the everyday business orhomeowner. You will need to paint,replace lights, redo landscaping, fix aroof, repair plumbing, re-carpet, buynew appliances and numerous otherchanges that happen every day. If thenew yardstick involves a green compo-nent, there will be a positive impact onour choices. The Miyako Hybrid Hotel islike every other business. We formalliances with other companies thatimplement green practices as do somany of our counterparts. We stressthat we need our vendors to inform us oftheir green practices. All things beingequal the businesses using green prac-tices get the contract. Five or ten yearsago, all things wouldn’t have beenequal, but today green practices havebecome an integral part of the RFP(request for proposal) process. Thatworks both ways as well. Today, asnever before, the hotel is asked to spec-ify its green practices in order to win acontract. For all of us it is increasinglybecoming a revenue issue as much as acost issue.

Where do we start? The city and utili-ties have made some of this very easy.Turn in a toilet for a low-flow version.Change out your lamps for energy effi-cient lighting. Get money by trading inyour old appliance. Tax credits.Government loans available for greeningefforts. Cities offering to work with busi-nesses that come into their area offeringgreen opportunities. Websites offeringfree marketing for green businesses.

Do you find yourself replacing floor-ing, repainting, replacing windows orother maintenance issues? Choose agreen alternative, low VOC product(don’t forget the adhesives). I recom-mend that you do some homework inorder to get an effective product for thebest price, but the internet has madethat a much easier job than our phonedirectories once did. Even if the firststep is changing the adhesives that yourmaintenance staff or you use in yourbusiness and home, it makes a differ-ence. Not a do-it-yourselfer? Look for acontractor who is informed and useseco-friendly materials and practices.Then negotiate.

Plants need replacing or updating? Usenative, drought resistant plants. Mostnurseries and contractors can be greatsources of information. Buying a newappliance? Go Energy Star rated, savesmoney in energy and Energy Star hasdone all the research for you. Installing anew roof? Install a “cool roof”. Take thenext step and make all plumbing low flowfixtures, especially in California, wherewater is not an abundant resource.Consider eliminating that hot waterheater. (Over 7.5 million hot water tanksend up in landfills every year).

Continued on page 16

CHERIE DAVISGeneral Manager

Miyako Hybrid Hotel

Does That Come in Green?BY CHERIE DAVIS

You don’t have to be all green to make a difference. One step by all of us is leaps and bounds above where we are today.



In the last three years,Flipswaphas planted more than 400,000trees and diverted over 200 tonsof e-waste from landfills.

Cellphones Plant RainforestsBY ALEXANDRA HASKEL

What do cell phones and rainforests have in common?Everything, if you ask the people at Flipswap. When everyoneis looking for the next latest and greatest electronic gadget,current consumer electronics become outdated within the year.Where do all these unwanted and underused gadgets go?

Founded in 2005, Flipswap is an electronics collection and recycling company. Customers are incentivized by atrade-in program to hand over their handheld devices forcash, effectively increasing reuse/recycle behavior. Pricing is based upon the model’s current market value and the product condition. Flipswap has also partnered with retailers(including AT&T and Tesco) and manages thousands of handheld devices per month.

Flipswap’s innovative business model has been constructedfrom the ground up to be environmentally friendly. The company’s strategy, “To empower a world of sustainable consumer electronics” exemplifies the objective of givinghandheld devices a second life. The chance to extend the lifeof electronics decreases the demand for manufacturing newdevices, preserving resources and conserving energy. Thecustomer receives cash for the phone they trade-in, whileretailers facilitating the trade-in have the opportunity toengage the customers and sell new handsets and services to them. Flipswap doesn’t stop here.

The company continues to extend its business to the envi-ronment. Through its reLeaf initiative, Flipswap promises toplant a tree for every non-recoverable phone received, andnot just any tree. The trees are planted along the equatorwhich has been proven to be the area where trees are mosteffective in the recovery of climate change. In the last threeyears, Flipswap has planted more than 400,000 trees anddiverted over 200 tons of e-waste from landfills. It’s a win forthe consumer, a win for the retailer, a win for the networkoperator and a win for the environment.

Flipswap makes it easy for consumers to do the right thingby recycling, planting trees, and getting paid to do it!

To trade in your phone online, go to www.flipswap.com.

www.flipswap.com

CSU Dominguez Hillsis committed to greeninitiatives and under-stands the value ofminimizing our envi-ronmental footprintby reducing the useof non-renewableresources, increasingenergy efficiency,and promoting the

economic and ecological viability of ourgreater South Bay region. As the onlyfour-year university between the Port of Los Angeles and LAX, our campus isstrategically located in the heart of amajor technological, industrial, andtransportation hub and plays a leader-ship role in environmental stewardshipand in the professional preparation ofgraduates entering the growing environ-mental science fields in our region.

I am pleased to have this opportunityto share about sustainability initiativeson campus and how CSU DominguezHills is pursuing scholarship in the environmental sciences.

Sustainability Efforts on CampusEnergy Use. In 2006, CSU Dominguez

Hills was among the first state facilitiesto participate in a power-purchaseagreement with Sun Edison that includedthe installation of a 3,288-panel solarelectric canopy over a campus parkinglot that produces nearly a quarter of theuniversity’s electricity needs. We arealso in the planning stages for a co-generation plant that will generate 85%of the university’s electrical needs andwill take the campus completely off thegrid.

Water Conservation. A grant fromCalifornia Water Service Company spear-

headed our campus-wide replacement of showerheads and urinals with low-flowversions. Additional support from WestBasin Municipal Water District providedlow-flow toilets and faucet-flow restrictorsin student housing, reducing water useby 50%. We have also secured a grantfrom the Metropolitan Water District toinstall a wireless irrigation system thatuses reclaimed water and monitorsweather to adjust flow.

Recycling. From the use of biodegrad-able and compostable packaging byfood vendors and campus restaurants tothe Associated Students “GO GREEN”program, recycling is a visible part ofcampus life. We regularly recycle busi-ness materials and electronic waste,such as toner and ink cartridges, as wellas traditionally recyclable materials.


We are proud to serve as an eminent educational

and cultural center for the South Bay and the

metropolitan Los Angeles region, featuring:

� Outstanding academic programs and faculty

� Convenient location in the South Bay

� Exciting new majors including Global

Logistics and Supply Chain Management

� Financial aid and scholarships available

� Beautiful park-like campus

C A L I F O R N I A S T A T E U N I V E R S I T Y , D O M I N G U E Z H I L L S

Office of Development | 1000 E. Victoria Street | Carson, CA 90747 | 310-243-2182 | [email protected] | www.csudh.edu/InvestInUs

Offering Limitless Opportunities for the

Leaders of Tomorrow.

HONORING OUR HISTORY.

FORGING OUR FUTURE.


MILDRED GARCIAPresident,

CSU Dominguez Hills

Continued on page 9

C A LI FO R N IA STATE U N IVE RS IT Y, DO M I NG UE Z H I LLS:

Committed to SustainabilityBY MILDRED GARCIA

Continued from page 8

Committed to Sustainability

Academic Programs: The NextGeneration of Environmental Leaders

Center for Urban EnvironmentalResearch (CUER). The interdisciplinaryCenter supports urban environmentalactivities on campus. Through outsidefunding, the Center has acquired andupdated facilities and instrumentationused for environmental research. Thisincludes an upgraded greenhouse, com-plete with a native species propagationarea and a new ecology laboratory.

Master of Science Degree inEnvironmental Science. Through a grantfrom the Environmental ProtectionAgency, the university has establishedan interdisciplinary master’s degree toprepare students for environmentalpositions in government, consulting,research, and advanced studies.Courses focus on the unique problemsof the urban environment, environmen-tal analysis, policy and planning, and

initiating original research in environ-mental science. Students obtain real-world experience in the local communitythrough environmental science intern-ships and the academic preparation to help solve societal and global challenges.

Working in Partnership with the Greater South Bay Region

This year, the CSU system and CSUDominguez Hills are facing yet anotherseries of state-wide budget cuts that willreduce campus support to 1999-2000 levels. Cost efficiencies rendered throughsustainability measures will be one wayto help lessen the impact on our students.Our university graduates 3,500 studentsinto the workforce each year, filling vitaljobs throughout the South Bay. Now,more than ever, CSU Dominguez Hillsseeks to work in partnership with businesses and organizations in ourSouth Bay region to foster improved environmental and economic vitality forgenerations to come.


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Torrance Mayor Frank Scotto andAmerican Honda Motor Co., Inc.President and CEO, Tetsuo Iwamura,conducted the first public test drive of a Fit EV prototype and an Accord Sedantest vehicle outfitted with a new two-motor plug-in hybrid system as a part of the launch of Honda’s Electric VehicleDemonstration Program.

The City of Torrance along withStanford University and Google Inc., willeach receive a Fit EV for testing startingin 2011. In addition, the city of Torrancewill test a plug-in hybrid as a part of theprogram in 2012. Each of the threedemonstration program participants willconduct general testing as well as evalu-ating specific and distinct issues relatedto the introduction of electric vehicles.

“The goal of the Honda ElectricVehicle Demonstration Program is tomore fully understand the challengesand opportunities associated with sucha fundamental shift in technology,” saidTetsuo Iwamura, American Honda MotorCo, Inc., President and CEO. “The City ofTorrance and the other participants willplay a key role, by providing real-worldfeedback on their experience. They willhelp us tackle the important issues surrounding customer adoption of electric vehicles.”

When the City of Torrance receivestheir Fit EV and plug-in hybrid, they willbe evaluating the technologies with afocus on charging infrastructure devel-opment, promotion of sustainable community initiatives and to buildingpublic awareness about electric vehicles.

“Honda chose us,” said Frank Scotto,Mayor of the City of Torrance. “They

wanted the car to be put into everydayuse in order to give them a more roundedperformance picture.”

The Fit EV and plug-in hybrid will beused by several Torrance city depart-ments, including the CommunityDevelopment department and PublicWorks office, along with the EconomicDevelopment office.

The Fit EV Concept made its worlddebut on November 17, 2010 at the LosAngeles Auto Show. The production FitEV will be introduced to customers inthe U.S. and Japan in 2012. The Fit EV isdesigned to meet the daily drivingneeds of the average metropolitan commuter and utilizes the same 5-passenger layout found in the popularFit hatchback.

The Fit EV will be powered by a lithium-ion battery and coaxial electric motor.The Fit EV will have a top speed of 90mph. Recharging the Fit EV can beaccomplished in less than 12 hourswhen using a conventional 120-volt out-let, and less than six hours when usinga 240-volt outlet.

The Fit EV will achieve an estimated100-mile driving range per charge usingthe US EPA LA41 city cycle (70 mileswhen applying EPA’s adjustment factor).Driving range can be maximized by useof an innovative 3-mode electric drivesystem, adapted from the 2011 HondaCR-Z sport hybrid. The system allows thedriver to select between Econ, Normal,and Sport to instantly and seamlesslychange the driving experience to maxi-mize efficiency or improve acceleration.


Honda Launches Electric Vehicle Demonstration Program with City of Torrance

Honda launched an Electric Vehicle Demonstration program on December 15, 2010, with

Torrance Mayor Frank Scotto (driving) and American Honda Motor Co., Inc., President and

CEO Tetsuo Iwamura, conducting the first public test drive of a Fit EV prototype and an

Accord Sedan test vehicle outfitted with a new two-motor plug-in hybrid system.

The Fit EV and plug-in hybrid will be used by several Torrance citydepartments, including the Community Development department and

Public Works office, along with the Economic Development office.10 TO RRA NCE M AG A Z I N E I APR I L 2011

CONTRIBUTED BY JESSICA FINI HONDA PUBLIC RELATIONS, ENVIRONMENT & SAFETY SPECIALIST

Energy efficiency is a low-cost way tomeet a variety of needs—saving money,helping the environment and using natural resources wisely. Because of all these benefits, Southern CaliforniaGas Company (SoCalGas) is offering avariety of financial incentives to help itscustomers save money and use energymore efficiently.

Last year, SoCalGas paid more than$20 million in rebates and incentives tobusiness customers for a variety of qual-ifying projects, including equipmentreplacements, process improvementsand energy-efficient new construction.This year, the utility is offering morethan $50 million to its residential andbusiness customers — the most inSoCalGas’ 141-year history.

• First, take the on-line EnergyChallenger survey atwww.socalgas.com/business/energy-survey/. This Energy Savings Finder toolhelps identify energy savings opportuni-ties at your facility that may helpimprove your business’ bottom line. Thesurvey takes approximately 15 minutesto complete and provides you withimmediate results for quick and easysteps to get your company on its way tosaving energy and money.

• Get an on-siteEnergy Audit. We’llmake site visits andoffer expert analysesabout saving energyat your business atno cost.

• One of SoCalGas’most popular pro-grams is the EnergyEfficiency Calculated IncentiveProgram, which helps businesses payfor large commercial and industrial projects. This program offers incentivesranging from several hundred dollars to$2 million per premise, per year. Forexample, last year, Virco Manufacturingreceived more than $13,000 for a largeoven insulation project, saving about24,863 therms of natural gas.

• The utility offers to help qualifying


So Cal Gas Company Offers Rebates, Incentives to Help Businesses Save Money and Energy

MARCELLA LOWPublic Affairs Mgr

So Cal Gas Company

Andy Peralta checking boiler emissions

The Gas CompanySM does more than provide you with natural gas.We believe treating the Earth’s resources with respect is critical tothe health and well-being of the community and the world. Andwe’re proud to recognize organizations dedicated to making positivechanges. Our support is one of the ways The Gas Company partnerswith the communities we serve.

© 2011 Southern California Gas Company. All copyright and trademark rights reserved. socalgas.com



BY MARCELLA LOW

www.socalgas.com


Your commercial kitchen has greatpotential to Save Water, Energy and

Money!

The South Bay EnvironmentalServices Center (SBESC), a program ofthe South Bay Cities Council ofGovernments, is working with the Cityof Torrance Water Department, WestBasin Municipal Water District, TheGas Company, Southern CaliforniaEdison, Water Replenishment District,Metropolitan Water District ofSouthern California to offer CASH FOR KITCHENS, a free program forbusinesses, non profits and publicagencies with kitchens in the SouthBay. When a business signs up for thisprogram, they receive a FREE waterusage survey of their kitchen and alsocan qualify for a free pre-rinse sprayer,free faucets aerators, free flow restric-tors, free waterbrooms, and free train-ing materials to help kitchen employ-ees maintain water efficient practices.By participating in the CASH FORKITCHENS program, a business orpublic agency can learn how theiremployees can help “green yourkitchen”.

Due to the high demand for thisprogram if you, or anyone you know,has a commercial kitchen or restau-rant please have them contact MarthaSegovia ASAP to schedule anappointment, plus find out aboutadditional rebates. Martha can bereached at 310.371.7222 x209, [email protected] or visit SBESCwebsite www.sbesc.com.

The South Bay EnvironmentalServices Center is the South Bay’slocal clearinghouse for energy efficiency, water conservation andenvironmental information, training,materials and outreach. SBESC provides training and educationalopportunities, library materials, onlineresources and essential tools to assist

public agencies, businesses, and residents in better understanding the potential for energy and water efficiency within their homes andbusinesses. The Center hosts a widevariety of seminars, training sessions,and community events to assist con-sumers in making the best decisionregarding energy and water use.Visitors to the Center can utilize thelending library of energy educationalmaterials and tools. Various energyand water efficiency exhibits are alsoon display. The Center is operated bythe South Bay Cities Council ofGovernments (SBCCOG) which part-ners with The Gas Company, SouthernCalifornia Edison, West BasinMunicipal Water District, the City ofTorrance, Sanitation Districts of LosAngeles County, Los AngelesMetropolitan Transportation Authority(Metro), and County of Los Angeles .The member cities of SBCCOG includeCarson, El Segundo, Gardena,Hawthorne, Hermosa Beach,Inglewood, Lawndale, Lomita,Manhattan Beach, Palos VerdesEstates, Rancho Palos Verdes,Redondo Beach, Rolling Hills, RollingHills Estates, Torrance, and LosAngeles 15th District and Los AngelesCounty.

Visit www.sbesc.com for the latestactivities, schedules and opportuni-ties to participate in a greener SouthBay. The South Bay EnvironmentalServices Center is located at 15901Hawthorne Blvd., Suite 400,Lawndale, CA 90260

Green Yor Kitchen, Increase Your

Bottom Line by Saving Energy, Water,

Money and the Environment!


SOUTH BAY ENVIRONMENTALSERVICES CENTER

BRINGS SAVINGS TO SOUTH BAYCOMMERCIAL KITCHENS

Martha Segovia and Kathie Baldwin

on site at Spires’ Lawndale Restaurant.

businesses finance a variety of efficien-cy improvement projects with $5,000 to$100,000 in interest-free loans. Themonthly loan payments can be addeddirectly to the customer’s bill. In manycases, the monthly loan payment is off-set by the savings associated with theefficiency improvements.

• Take advantage of available equip-ment rebates. Whether you’re a smallbusiness or a large industrial cus-tomer, we have rebates for you.Rebates are available for more than100 pieces of qualifying energy-effi-cient equipment, such as steam traps,insulation, boilers, water heaters, anda variety of foodservice equipment. In2010, Kings Hawaiian Bakery replacedsteam traps, saving 9,368 therms ofnatural gas and earning a rebate of$800. For more information onSoCalGas’ rebates and incentives, visitwww.socalgas.com/business/rebates/.

• Residential customers may alsoqualify for rebates on a variety ofappliances and home improvements,such as attic insulation, dishwashers,clothes washers, shower heads, waterheaters and furnaces.

• All incentives are subject to changewithout notice and offered on a first-come, first-served basis as long asfunding is available. These programsare funded by California utility cus-tomers and administered by SoCalGasunder the auspices of the CaliforniaPublic Utilities Commission.

ABOUT SOUTHERN C ALIFORNIA G A S COMPANY

Southern California Gas Co. has beendelivering clean, safe and reliable naturalgas to its customers for more than 140years. It is the nation’s largest natural gasdistribution utility, providing safe and reli-able service to 20.9 million consumersthrough nearly 5.8 million meters in morethan 500 communities. The company’sservice territory encompasses approxi-mately 20,000 square miles throughoutcentral and Southern California, fromVisalia to the Mexican border. SoCalGas isa regulated subsidiary of Sempra Energy(NYSE: SRE).


So Cal Gas Company Rebates

Cash for Kitchens



www.allyellowtaxi.com



Toyota has long been working on innovative technologies to create aneconomically vibrant, mobile society inharmony with the environment. Fromdeveloping more efficient technologiesto promoting recycling in our communi-ties and managing resources more intel-ligently, Toyota constantly strives toreduce the impact of its products andoperations to the atmosphere.

An integral element to Toyota’s commit-ment to going green is building strategicpartnerships through philanthropy,industry, government and business,which includes its dealers and suppliers.Most recently, Toyota formed a relation-ship with Wyland Foundation, an organi-zation founded by the renowned marinelife artist of the same name. This grouphelps children and families around thenation discover the importance of healthyoceans and waterways through public artprograms, classroom science educationand live events.

By serving as Wyland’s environmentaleducation outreach partner, Toyotaworked with the foundation to launchEarth Month Heroes, a program that recognizes exemplary teachers who arenot only finding ground-breaking waysto encourage students to work towardsustaining a healthy planet, but whoalso believe in the difference each stu-dent can make. Throughout the monthof April, one teacher per day for 30 dayswas honored based on their ability tofoster interest in environmental studies.Winning teachers from Los Angeles andOrange Counties, grades K-12, eachreceived a $500 cash prize for theirclassroom, with a chance to win a$5,000 grand prize to support their education efforts. In addition, Wylandrecognized and honored the winningteachers at a special Earth MonthKickoff event on March 31, which alsoserved as a rededication ceremony forWyland’s restored marine life mural “GrayWhale Migration,” in Redondo Beach.

“Wyland Foundation is proud to bringcommunities across Southern Californiatogether in celebration of Earth Month,and to recognize those individuals whoare making a positive impact for our plan-et,” Wyland said. “Through our partner-ships with Toyota and AES Corporation,we’re able to create environmental pro-grams such as Earth Month Heroes andThe Mayor’s Challenge to support envi-ronmental initiatives in the Southland.”

In conjunction with Earth MonthHeroes, the Wyland Foundation andToyota are sponsoring The Mayor’sChallenge, a contest that brings citiesacross Southern California togetherto focus on water conservation andpollution reduction in a friendly com-petition. The Mayor’s Challengeencourages cities to register resi-dents for an online water conserva-tion pledge. From April 1 – 31, indi-vidual pledges will apply toward theircity’s total water savings and pollu-tion reductions over the followingyear. The city with the highest per-centage of participating residents willbe recognized for its efforts. MayorFrank Scotto of Torrance is one ofseveral mayors participating in thechallenge.

“My colleagues on the City Counciland I are pleased to join ToyotaMotor Sales, the Wyland Foundation,their partners and other cities, in their efforts to bringawareness to issues pertaining towater conservation and pollutionreduction,” said Mayor Frank Scotto,City of Torrance. “Torrance is a citycommitted to the conservation of ournatural resources to secure ourfuture. Through the years, withToyota Motor Sales helping lead theway, we’ve taken many steps so Torrance can become a greener community. So, we are happy to take this step, and ready to take on the challenge!”

Although the partnership betweenWyland and Toyota is young, the potential and influence that the affiliation holds is clear. By aligning twoorganizations that place extreme valueon green efforts and strive to inspire oth-ers to do the same, the partnership cantransform innovative thoughts intoactions, reducing pollution in theSouthland through a shared passion for enhancing the environment.

For more information on Toyota’sefforts, visit www.Toyota.com.

Toyota and Wyland Foundation Partner to Tackle Global Issues Locally

WYL AND RETURN S AF TER 20 YE AR SEnvironmental artist Wyland returns to the South

Bay to restore ”Gray Whale Migration,” his iconic

45,000 square foot marine life mural on the AES

Power Station in Redondo Beach.

Protecting Tomorrow. Today. Everyday.At the ExxonMobil Torrance Refinery, we believe our primary role – and most important benefit to our community – is to safely provide reliable and affordable supplies of energy to Southern California and do so in an economically, environmentally and socially responsible manner.

Over the past ten years, we have made enormous strides in our environmental performance. We’ve invested in new, cleaner-operating equipment and improved our energy efficiency. We’ve introduced new technologies to further reduce emissions. We have achieved these improvements while making marked strides in our employee and contractor safety record and continuing to reliably supply the energy that Southern Californians need.

To learn more about our environmental programs and performance, go to www.torrancerefinery.com.

Some key improvements we have made:

• By adding new technologies to our refinery operations, we have further cut emissions of sulfur dioxides significantly from 1995 levels.

• By covering our floating roof tanks with geodesic domes, we have additionally reduced emissions of volatile organic compounds by 80 percent.

• From 2007 to 2009, the Torrance Refinery reduced its ammonia emissions by 84 percent.

• By implementing a stringent pipe inspection program, we have continued to reduce the total number of spills and releases.

• Our energy improvements from 2008 to 2009 resulted in reduced carbon dioxide emissions equivalent to removing approximately 50,000 cars off the road.




Does That Come in Green?

Give up that “new car smell” or that“pine fresh scent.” Those are fumes andgases. Opt for green cleaners that arenon-phosphorous and biodegradable.The quality and cleaning power hasincreased significantly in these past fewyears. Wash in cool water, as detergentsare being designed to clean well underthose conditions. Give up paper napkinsand paper towels. Yes, it requires morewashing, so please see the previous recommendations to reduce impact. Youdon’t do your own cleaning? Ask the contractor to explore green options.

Give everyone the opportunity to contribute. Recycle containers can beobtained at no charge. Consider paying astipend for carpooling employees or givepreferred parking (free). It reduces thecarbon footprint and has been shown tohave a positive impact on attendance.Improve the air quality, window viewsand plants. It has shown to increaseemployee productivity and reduceabsenteeism. Appoint a green commit-tee; people enjoy doing good things andit gives employees a leading role in help-ing your company prosper.

Most plastic is made of oil products.Problematic on many levels. You can buybottled water, cups, plates and packag-ing made from plant sources which func-tions well and in many cases, looks justlike its plastic counterpart. Speakingfrom experience, the cost is not prohibi-tive in many instances. If you must useStyrofoam, then recycle it…yes you cannow recycle Styrofoam. Print on bothside of copies, use recycled or farmraised paper. It is now chic to have“made of recycled paper” on your cardsand paper. Go paperless…email is theway to go. Store contracts and importantdata on flash drives and back up online.It takes up less space, is not a fire hazard and copying other parties doesnot require reams of paper. Imaginewhat your offices will look like by elimi-nating expensive and space consumingfile cabinets.

Does all of this come across as onemore person hitting you over the headwith lists of “should do’s” at a cost toyour budget? I hope not. Take that deepbreath and if possible look at a couple ofpractices that make sense for your oper-ation. You don’t have to be all green tomake a difference. One step by all of usis leaps and bounds above where we aretoday. There are loads of resources and Ihave listed several that can get youstarted.

Just try it, “Do you have that in

green?” You can make a difference foryour customers, employees, your familyand the environment even in tough economic times.

MORE INFORMAT ION:The Torrance Area Chamber of

Commerce has a green committee thatmeets each month.

Great sources of information (in no particular order):

http://www.oldtorranceneighbors.org/community/green/index.htmlhttp://www.torranceca.gov/8932.htmwww.energystar.comwww.usgbc.comwww.corporatekindness.orgwww.world.org/weo/top1000

CHERIE DAVIS, came to Torrance to open the new Miyako Hybrid Hotel built byKintetsu Enterprises Company of America.Her career spans 29 years in the hotel indus-try, which includes the opening of 7 hotels. A US Army veteran, Cherie participates in the Torrance Cultural Arts Foundation, theTorrance Chamber, Discover Torrance,Pediatric Therapy Network, Rotary, andCottonwood Christian Center.

When Naturally Green began doingresearch for a healthy and safe carpetcleaning solution, what they found werebenign yet ineffective products, or suc-cessful options that included chemicalstoo strong for a home or office environ-ment. It was acknowledged that the“healthy” approach was not thoroughenough. Clients were in disbelief at thelimitation of quality natural products.Today, the Naturally Green solutions arethe only GREEN method of all-naturaland non-toxic solutions on the marketthat really work, and they are odor-freeand hypo-allergenic.

When asked about their solutions,Naturally Green states that their success stems from staying focusedon what they do best: carpet cleaning,upholstery cleaning, rug cleaning, ductcleaning and tile cleaning.

The citrus based carpet cleaning solution works wonderfully with lowmoisture cleaning systems, dries withintwo hours, and has no residue. Theprofessional spotter is also all-naturaland is designed for carpet and uphol-stery. As a response to clients’requests, Naturally Green has beenoffering their spot remover which hasshown great success, and in an effort todo even better, they now started giving a free bottle of spotter with every cleaning.

Some upholstery is very delicate, requir-ing a low pressure wash system that willnot damage delicate fabrics. The “greenapproach” has not compromised results.Comparably, in the earlier days, therewere two different approaches to rugcleaning: one for dry cleaning andanother for full moisture cleaning, bothdone in the home and without damage totile or wood floors. Both solutions takeout nasty stains yet can work on delicatematerials as well. For the tiles, the natu-ral tile cleaning solution includes anodor-free biodegradable tile sealant.

Naturally Green believes all their solu-tions to be the safest and most effectiveon the market.

Wondering about that carpet spotter? Call 800.731.5769 for a FREE spotter, orvisit www.naturallygreencleaning.com



LED Street Lights Brighten West High School NeighborhoodWhile Reducing Energy Costs for City of Torrance

BY JORDON PAPANIER, MARKETING MANAGER, LEDTRONICS, INC.

The LED revolution is upon us. Everyday, more companies, municipalities,and other government agencies acrossthe nation are converting to energy saving, eco-friendly, environmentallysafe LEDs as the 2012 mandate for phasing out traditional incandescentbulbs inches closer. As part of a pilotproject to test energy efficiency andlight quality, the City of Torrance converted conventional 150-watt street-lights on Victor Street to more energy-efficient LED fixtures. Four HPS luminaires were replaced with 50-wattLED cobrahead. That represents a reduction of 125 watts. Brighter, moreenergy-efficient lights now illuminatethe section of Victor Street in Torrancenear the West High School campus. Thesolid-state LEDs are aligned to providemaximum luminance at desired anglesto the target area. This helps reducelight pollution and eliminates light intrusion into the residences on theother side of Victor Street. In addition,the LEDtronics Cobrahead luminairescomply with the “Dark Skies” Initiative.

Beyond the City boundaries,LEDtronics assisted in the five yearrestoration of the historic Rotundabuilding of the Los Angeles CountyNatural History Museum. Modernizing of the lighting system involved a retrofitfrom incandescent light fixtures withcustom-manufactured LED systemswithout compromising the historicalintegrity of the original fixtures. The LEDbulbs were installed to reduce energyconsumption, improve light quality, andto reduce maintenance costs. Based onthe LED’s 50,000-hour operational life-time, maintenance teams will only needto replace the LEDtronics lights every 15-plus years. In addition, the switchgenerated a dramatic reduction in lampheat, reducing the building’s tempera-ture and air conditioning use

The museum is the largest in the west-ern United States, and its collectionsinclude nearly 35 million specimens andartifacts and cover 4.5 billion years ofhistory.

For more information aboutLEDtronics, visit www.LEDtronics.com.

LED bulbs accent the base of the rotunda

dome of the L.A. Natural History Museum

Looking south on Victor Street, with the first

of the LEDtronics streetlights illuminating

the street corner

www.GreenHillsMemorial.com



Most people would agree that eating an organic cereal bar, ordrinking a natural white tea soda, is better than consumingtraditional snacks and drinks that are loaded with chemicals,artificial sweeteners and dyes, but how is consuming betterquality food and beverages tied into helping reduce ourimpact on the environment?

First and foremost it begins with the farming process of theingredients that make up all your favorite natural and organicfood and beverages. The elimination of polluting chemicalsand nitrogen leaching, done in combination with soil build-ing, protects and conserves water resources. Organic farmingreduces toxic farming runoff and pollutants that contaminateour water, soil and air. Organic agriculture respects the balance demanded of a healthy ecosystem: wildlife is anessential part of a total farm and is encouraged by includingforage crops in rotation and by retaining fence rows, wet-lands, and other natural areas.

Natural and organic food and beverage companies havecreated a processing and packaging environment that usesless electricity, water and produces much less greenhousegas (CHG) emissions, than the traditional food manufactur-ers. Boulder Canyon, makers of all natural kettle chips, hasbeen using alternative energy solutions as well as purchasingRenewable Energy Credits covering 100% of Boulder Canyonoperations to support clean, green energy. A number of similar all natural and organic food manufactures are alsoswitching to compostable packaging.

Making choices that are good for the environment is easywhen it comes to diet and health. Quite simply, what is goodfor the environment is good for the human body. These smallsteps will have an enormously beneficial impact on your over-all health and the environment.

Quality Nutrition Vending, offers a combination snack anddrink vending machine, which provides natural, organic andhealthy products. The vending machines are equipped with acashless payment system for credit and debit cards, timersthat allow the machines to turn on or turn off at scheduledhours, Electronic Eye systems guarantees product delivery, or the money is automatically refunded and is energy effi-cient featuring an Energymizer. By memorizing when the vendor is used and when it isn’t, the Energymizer collects andstores data of past performance to determine when and howto save money. The 1⁄2 hp compressor draws only 7 amps atpeak performance.

We monitor, maintain and replenish these machines asrequired as the machines are monitored remotely via wirelesstracking technology. The healthy snacks and drinks are deliv-ered to the location in a hybrid vehicle, which follows alongour commitment to help reduce our overall footprint on theenvironment.

For additional information on Quality Nutrition Vending,contact www.QNVservice.com.

Can Eating Natural and Organic Snacks Reduce Your Carbon Footprint?

BY MAHER BOULOS

Making choices that are good for the environment is easy when it comes to diet and health. Quite simply, what is good

for the environment is good for the human body. These small steps will have an enormously beneficial impact on your overall health and the environment.



Every business owner understands the need to market theirbusiness, yet we are all aware of the cost of marketing, bothfinancially and environmentally. The last 5 years have broughtabout expansions in social media, web, and information dis-tribution. Web addresses are accompanied by “f”and “t”icons and QR codes. But when we go to trade shows, stores,or networking events, we still like to get hard-copy brochuresand business cards.

There is great news in the world of marketing: There arevast ways to identify and reach target markets, and printingcan be environmentally friendly.

In our business we often get asked if we use recycledpapers. We do, but many of these papers with the recycledlogo actually contain as little as 10% post-consumer materi-als, and are often costlier. A nice option is FSC papers. Asexplained in the Forest Stewardship Council’s website(www.fscus.org), “While recycled fiber is a key element of thetraditional model for responsible consumption, it is becomingincreasingly clear that forest management in the production

of the wood used in paper manufacturing, has more funda-mental importance than even recycled fiber. The use ofalternative fibers, chemical treatment and resulting effluenceare other factors important to the responsible purchasing ofpaper and board.”

FSC Certified printing/papers are available through varioussources in the South Bay, including Green Ink Marketing.“The FSC certification system allows these professionals toknow they are doing the right thing…and following the FSC‘chain-of-custody’.”

“Carrying the FSC-certification logo on your print productstells the world that you support the highest social and envi-ronmental standards in the market where you use paper.Your purchase of FSC-certified paper and print products con-tribute to conservation, responsible management, and com-munity level benefits for people near the forests that provideyour paper.” And it is not more expensive.

For further information, contact Green Ink Marketing at 310.539.2235 or visit www.GreenInkMarketing.com.

Conscientious Printing and Marketing

www.GreenInkMarketing.com



Going green isn’t just about saving theplanet or hopping on the latest band-wagon. It’s about the bottom line. Lesspaper equates to efficiency, compli-ance, business continuity, and costsavings for all businesses, no matterhow large or small. Energy usage,environmental auditing and paperreduction are all areas where busi-nesses are seeing improvements as aresult of adopting QR code technology.

By replacing paper coupons andeliminating the waste generated byproduct inserts and recipes, the QRcode generates no landfill waste. Butyou are still giving the consumer allthe information they need at their fin-gertips.

WHAT IS QR CO DE?If you’re not yet familiar with QR

codes, they’re similar to the barcodesused by retailers to track inventory andprice products at the point of sale. Thekey difference between the two is theamount of data they can hold or share.

Bar codes are linear one-dimensionalcodes and can only hold up to 20 numer-ical digits, whereas QR codes are two-dimensional (2D) matrix barcodes thatcan hold thousands of alphanumericcharacters of information. Their ability tohold more information, and their ease ofuse makes them practical for small busi-nesses.

While QR codes are still considered anovelty here in the United States, they’vebeen actively used for over a decade inJapan where they were invented. QR is aregistered trademark of Denso Wave, asubsidiary of Toyota. They have electednot to exercise their patent rights of QRcodes and that has encouraged theirwidespread use of this technologyworld-wide.

QR Codes are a cell phone readablebar code that can store phone numbers,URL’s, email addresses and pretty muchany other alphanumeric data. Storing up

QR Code illustration (top) and

it’s usage on Google Maps

Going Green with QR Code Today!BY SAM SAMIMI, ONWIRE.COM

You can utilize QRcodes on posters,vehicles, flyers, banners and othertypes of signs. As anexample, use a QRcode on a delivery van or company vehicle to provide aquick link to your company’s website.




©2011 Waste Management, Inc.

1-800-774-0222

Last year we recycled enough paper to save over 41 million trees.Find out more at ThinkGreen.com

One leaf = One million trees

Recycling Services (Construction, Industrial, E-waste, CFL, Battery),

Waste Collection, Temporary Bin Services

to 4296 characters they are international-ly standardized under ISO 18004.

QR Readers are apps available for FREEdownloads for iPhone, Android,BlackBerry apps stores.

HOW BUSINESSES USE QR CO DE?QR code is beginning to be recognized

in the US and Google recently launched“Favorite Places” by sending QR codeddecals to thousands of restaurants for dis-play in the windows so passersby canscan and learn about the menu, ratingsand current specials! The information isimmediate and can influence a buy deci-sion on the spot instead of hoping thatthe customer will remember and look it uplater. This immediacy can help manyorganizations.

Recently, NYC’s mayor announced theuse of QR code for all building permitsissues. This shall provide more efficientinformation to the NYC residence regard-ing construction projects and save the cityundisclosed amount of money on paper.Close to one million building shall bemarked by QR code by end of 2013 perNYC.ORG

In January 2011, the Memphis Rock ‘n’Soul Museum launched a line of museumt-shirts and apparel which feature muse-um logos and designs on the fronts, and aQR code screened on the right back shoul-der, which directs to the museum’s website or artist interviews.

You can utilize QR codes on posters,vehicles, flyers, banners and other typesof signs. As an example, use a QR code ona delivery van or company vehicle to provide a quick link to your company’swebsite. This eliminates the need for theprospect to memorize or write down aphone number. Include a QR code on areal estate sign to link to a virtual tour,your realtor website or to get a phonenumber. Marketing companies refers tothis often as “Mobile Action Code” due

to its immediate capability to engage,track and analyze marketing campaigns in a proximity and location-based adver-tisement. Imagine, you can connect anyprinted material to digital contents andengage consumers world-wide.

WHERE DO YOU GET QRGENERATOR S?

QR code generators are available frommany sources online and the number ofwebsites offering FREE utilities are grow-ing daily. Just Google it.

Anatomy of a QR code provided bywikipedia.org.

SAM SAMIMI, Onwire.com provides technology, social media and applicationdevelopment services in South Bay, CAsince 1997.


Going Green with QR Code Today!

Flipswap

Trade-in Your Electronic Devices

Toll-free: 877.235.4748

Phone: 424.237.1500

Email: [email protected]

Hours: Monday-Friday

9am-6pm PST

www.flipswap.com


F R O M T H E C A L I F O R N I A A S S E M B L Y

Making the Golden State GreenBY ASSEMBLYMEMBER BETSY BUTLER (D-MARINA DEL REY)

There is no question that the state budgetwill dominate much of the work in the Capitolthis Legislative session, as it should. Whilethe budget scenario the Governor has presented is daunting, it is encouraging thateducation and green jobs have been made a priority.

Already, Legislative leadership has provided the state with a vision of how theyhope to create good jobs in environmentaltechnologies and the green economy. A planto jump-start California’s clean energy business sector and spur job creation inCalifornia was recently presented to members of theLegislature and I plan to take a lead in these efforts.

The initiative is comprised of four measures that if signedinto law will work to remove bureaucratic red tape hamperingconstruction of clean energy facilities and solidify California’sposition as a global leader in developing and sustaining theemerging market of clean technology.

The Clean Energy JobsInitiative for California is comprised of fourmeasures:

33% Renewable Portfolio Standard:This measure requires both public and private energy providers to procure 33 per-cent of California’s electricity from renewableresources (wind, solar, geothermal, etc.) by 2020.

Streamlined Siting for Renewable Energy Projects: Thismeasure streamlines the permitting process, expediting thesiting and construction of renewable energy projects through-out California.

Career Technical Education: This measure aligns high schoolcurriculum with high-demand jobs in emerging markets.


Current job openings?Hiring in the next six months? Please join us at the no cost:

TORRANCE/SOUTH BAY CAREER FAIR 9:00 a.m. - 12:00 p.m., April 14, 2011Dee Hardison Sports Center at Charles H. Wilson Park2400 Jefferson Street, Torrance

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This WIA Title I - financially assisted program or activity is an equal opportunity employer/program; and Auxiliary aids and services are available upon request to individuals with disabilities. To request a reasonable accommodation, please call 562.570.3738 or TTY 562.570.4629.

www.hiretorrance.com


F R O M T H E C A L I F O R N I A A S S E M B L Y

Economic Incentives to Increase Energy Efficiency: This billwould use a portion of state ratepayer funds to provide loanguarantees for residents and small business owners investingin energy efficiency and renewable technologies on homesand commercial property.

While we must grapple with the state’s immediate fiscal crisis, we cannot ignore the need to invest and build a sustainable economy. Green technology and manufacturinghas the potential to create millions of jobs in the comingdecades and we must prepare today’s students for tomorrow’shigh-demand careers.

California has already demonstrated significant clean energy leadership and performance. The state EconomicDevelopment Department indicates California already hasmore than 500,000 clean tech/clean energy jobs. The WallStreet Journal reports California also is home to seven of thenation’s Top Ten Clean Tech companies.

Furthermore, over the last five years, more than $9 billion

A plan to jump-start California’s clean energy business sector and spurjob creation in California was recently presented to members of

the Legislature and I plan to take a lead in these efforts. in venture capital – 70% of the worldwide investment by venture capitalists - has flowed into California to fuel theclean energy marketplace, creating new businesses andthousands of jobs. Estimates are that an additional 700,000jobs could be created in this sector over the next nine yearsif these private investments are combined with sound policyimprovements.

Pushing investment and innovation in the green economyis not going to solve all of our state’s budget woes but it isdefinitely part of the answer. By focusing on clean energy,green technology, career tech training and sustainable practices now, both the government and the private sectorcan build a more stable, diverse economy now and well intothe future.

Assemblymember Betsy Butler was elected in November 2010and represents the 53rd Assembly District, which includes the com-munities of El Segundo, Hermosa Beach, Manhattan Beach,Redondo Beach, Torrance, Lomita, Marina Del Rey, and portions ofthe City of Los Angeles.

www.malabank.com


F R O M T H E C I T Y O F T O R R A N C E

Coming Soon to Businesses:Mandatory Commercial Recycling!

Throughout the years, the City of Torrance has engaged inrecycling efforts to help “Green Torrance.” With the community’scooperation, Torrance has achieved the requirements set bythe Integrated Waste Management Act of 1989 (AB 939),which entails diverting 50% of waste from landfills.

The commercial sector, however, is not directlysubject to the requirements of AB 939.According to a 2008 study, the commer-cial sector generates more than half ofthe solid waste in California withapproximately 68 percent of wastedisposed attributed to businesses.While a significant amount of recycling already occurs amongthe business community, much ofthe commercial waste disposed inlandfills remains clean enough tobe recycled.

Lawmakers hope that the recentlyapproved and adopted California GlobalWarming Solutions Act of 2006 (AB 32)addresses this issue, leading to a cleaner environment. AB 32 is designed to achieve a reductionin greenhouse gas emissions of 5 million metric tons of carbon dioxide (CO2) equivalents. To help achieve this, AB 32includes a Mandatory Commercial Recycling component,which will directly impact Torrance businesses. Local cities,such as the City of Torrance, are being asked to enforce thismeasure and encourage compliance from businesses.

Besides ensuring compliance with AB 32, the City ofTorrance’s commitment to conserving resources prompts usto provide you with this information to encourage Torrancebusinesses to plan for their participation.

By increasing the waste diverted from landfills, more recyclable materials are recovered. This increase will directlyreduce greenhouse gas emissions. The different phases ofproduction that recycled materials go through allow for multiple ways to reduce greenhouse emissions, from theextraction of raw materials and preprocessing to manufactur-ing. Through an increase in recycling, the community avoidsmethane emissions at landfills from the decomposition oforganic materials. Use of composted organic materials alsoprovides environmental benefits such as carbon storage insoils and reduced use of fertilizers, pesticides and water.

Because of these benefits, and the direct impact of recycling on reduction of greenhouse gas emissions, AB 32’sMandatory Commercial Recycling Measure focuses on

increased commercial waste recycling to further divert wasteand conserve natural resources. To achieve the measure’sobjective, an additional 2 to 3 million tons of materials annually will need to be recycled from the commercial sectorby the year 2020.

State agencies, the California Department of Resources Recycling and Recovery

(CalRecycle) and the California AirResources Board (ARB), are working

together on the regulation and imple-mentation of this new Measure.Presently, the regulation requiresbusinesses and multi-familydwelling units, with a four-yarddumpster or more, to recycle start-ing in July of 2012. As required by

the new law, the City of Torrance will incorporate the measure into City

regulations in the near future. The Citywill set criteria, provide education and

related support to ensure compliance withthis program and monitor City’s overall progress.

Existing programs will count towards compliance. TheCity encourages all Torrance businesses to start preparing for this new State Mandate and help Torrance do its part inconserving for our future.

PROJECT T IMELINE

Spring 2011—ARB hearing to consider the adoption of thecommercial recycling regulation.

January 1, 2012—Effective date of the commercial recyclingregulation.

July 1, 2012—Effective date for jurisdictions and business-es to implement commercial recycling programs.

For additional information, please visit the website atwww.CalRecycle.CA.Gov/Climate/Recycling/default.htm orcontact Torrance Public Works at 310-781-6900 or visit us atwww.TorranceCA.Gov.

The Public Works Department continues to offer free recycling bins for offices. They are made of blue recycledplastic and can fold for easy storage. Call 310-781-6900 forinformation.


J.H. Hull Middle School is the first newTUSD school built in over forty years. The school site will not only boast a sleek modern architectural style andtwenty-first century technology upgrades,but incorporate many green, eco-friendlydesign concepts. Though many of themodernization projects will integrategreen construction wherever possible;Hull is unique because the projectallowed the community and architect to

fully realize the potential of building green at the school site.Everything from the building’s orientation to the use of solarchimneys for natural ventilation has been included in theproject. Other sustainable concepts used at the Hull siteinclude cool roofs, efficient plumbing fixtures, and the use ofrecycled, low-emitting rapidly renewable materials. Theschool will also have a garden which will grow plants nativeto California and use very little water.

In addition to the green features of the site, Hull will be theonly middle school to have a soccer field, walking track, andgym. Other features include a quad for students to gather,grade specific courtyards, and a multipurpose room. The stu-dents, teachers, and parents, are very excited to return totheir home site and a brand new school. Hull will be complet-ed in August in time for students to begin in September. Ionce again would like to take this opportunity to thank theTorrance residents who supported Measures Y and Z. Theseefforts are providing our students with the learning environ-ments they deserve.

FROM TORRANCE UNIFIED SCHOOL DISTRICT

New School, New Green Footprint

DR. GEORGE MANNONTorrance Unified School

District Superintendent

F RO M TH E OF F ICE OF DR. G EO RG E M A N NON��Members of the Torrance City Council tour the development (top),

Mayor Scotto and TUSD Board of Education President Don Lee

visit the site

www.kdimusic.com


Historically chambers ofcommerce have beenresponsible for promotingactivities that support theinterest of local area busi-nesses. Today’s chambersare increasingly involvedin noncommercial areas.The Torrance AreaChamber of Commerce hasa long-standing reputation of communi-ty involvement, particularly in the areaof education. Through its very activeFoundation, it has linked its memberswith each school in the Torrance UnifiedSchool District through the administra-tion of the Adopt-A-School program.This program makes a difference inimproving the quality of education andlife in the City of Torrance.

Under the leadership of SherryKramer, of Continental Development

Corporation, and Vice-ChairFoundation for the TorranceArea Chamber of Commerce,eight adoption ceremonieswill take place within a five-month period of time. TheAdopt-A-School program isdesigned to have corpora-tions provide financial,material and staff resources

to their adopted schools from theTorrance Unified School District.

The Chamber congratulates the following businesses who have recentlymade the commitment to be an Adopt-A-School partner:

First Financial Credit Union -Arnold Elementary School

Healthcare Partners -Fern Elementary School

South Bay Security - Richardson Middle School

Lucky Strike Bowl - Yukon Elementary School

Miyako Hybrid Hotel - Arlington Elementary School

Healthcare Partners - Edison Elementary School

Doubletree Hotel - Seaside Elementary School

Partnership today is an investment in tomorrow. To be a part of this exciting program, contact the TorranceArea Chamber of Commerce at (310)540-5858.

T A C C F O U N D A T I O N H I G H L I G H T S

Adopt-A-School Program

UPCOMING ISSUES

JULY 2011:

Balance: Life & BusinessArticle/Ad Reservation

Deadline May 20, Pub Date July 1

OCTOBER 2011:

Professional ServicesArticle/Ad Reservation

Deadline Aug 19, Pub Date Oct 3

JANUARY 2012:

Health and WellnessArticle/Ad Reservation

Deadline Nov 18, Pub Date Jan 3

www.southbayyellowcab.com

[email protected]

[email protected]


Edward Jones InvestmentsGrand Opening24520 Hawthorne Blvd., Suite 120Torrance CA 90505Financial Advisor310.378.2463866.873.0531 Faxwww.edwardjones.com

R I B B O N C U T T I N G S / C E L E B R A T I O N S

TIPS FORPLANNINGribbon cuttings, grandopenings or groundbreaking ceremonies:

To schedule a ribboncutting, grand openingor ground breaking ceremony, please con-tact Kelly Hernandez(310) 792-3808 at theChamber no later thenone month prior to theevent and provide twopreferred dates.

A fee of $50 will bedue to the Chamberprior to planning theribbon cutting, grandopening or groundbreaking ceremony.Payment can be madein check, cash or creditcard over the phone.

The best time toschedule a ribbon cutting, grand openingor ground breaking ceremony is at 11:30-12:30 p.m. or 4:00-5:00p.m. on a Wednesday,Thursday or Friday withWednesdays andThursdays being thepreferred days of theweek.

To gain the greatestexposure with thismarketing opportunity,the business will havethe responsibility to invite its clients,customers and specialguests.

Providence TrinityCare Hospice Foundation,The Lomita Torrance-Airport Rotary in part-nership with the Torrance Del Amo Rotary,South Bay Sunrise and Torrance Rotary participated in a ribbon cutting ceremonyand blessing of the Courtyard Garden ofProvidence TrinityCare Hospice’s In-PatientHospice Suites. These dedicated hospicesuites were opened a year and a half ago atProvidence Little Company of Mary’sTransitional Care Center to meet the needsof Hospice patients who require a higherlevel of care to manage pain and symptoms.These beautifully remodeled suites offer awarm, comfortable and caring environmentfor both the patients and their families.

However, the outside courtyard area adjacent to the suites needed freshening up– a bit of a “facelift.” Thanks to the vision ofTorrance Mayor Frank Scotto and GregBecker, President of the Lomita Torrance-Airport Rotary, The Torrance Four Rotaryoffered to redesign and landscape the entire

courtyard. Margery Morris, LandscapeArchitect, with assistance from Alex Mascolaof the Lomita Torrance-Airport Rotary,designed and coordinated the new space.Best described as a “garden of repose.” theenhanced space will assist in providing abrief period of rest from the immediate concerns at hand for the families of patients.

Funds in excess of $45,000 were raised tosupport this project, and hours of manpowerwere expended in the actual design andplanting of this garden. Ken Nagao, Vice-President of Groundworks Landscaping oversaw all of the physical aspects of theproject, including the actual planting of thegarden. Maria Abeloff, Sign and Design,donated the recognition signage, and MannyMurillo, owner of Custom Set Marble andGranite, donated materials and time to create a tile wall. “We couldn’t have donethis without them,” said Alex Mascola.

The reception included a ribbon cuttingwith Mayor Frank Scotto, the Torrance Four

Rotaries andProvidenceTrinityCare HospiceFoundation, and aninformal viewing ofthe garden area andrefreshments.

Sister Terrence Landini

cuts the ribbon sur-

rounded by Torrance

Mayor Frank Scotto (L),

Barbara Roberts and

Peggy Buker (PTCH

Foundation), and the

Torrance Four Rotarians.

The Torrance Four Rotary Courtyard Garden Project

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C H A M B E R E V E N T S

The Torrance Area Chamber of Commercehosted the 14th Annual Black HistoryCelebration on Thursday, February 17th atthe Torrance Marriott. This annual eventrecognizes the prominent members of theAfrican American community who haveassisted in improving the quality of life forothers.

“The Torrance Area Chamber ofCommerce strives to provide events ofpurpose for all of our members, past andpresent. The Black History Celebration is acollaborative effort to raise awareness,change perceptions and educate business,as well as our community, on the opportu-nities inherent in diversity”, stated MarkWaronek, Chairman of the Board.

James Worthy, retired NBA star servedas event master of ceremonies. TheVendor Walkway, featuring art and craftvendors and the Buffalo Soldiers.

“This annual event celebrates success-ful businesses and individuals with avision focused positively on changing society, our community, and the world atlarge”, stated Clifton L. Johnson, ChairmanEmeritus.

Five deserving individuals were honoredat this year’s event. A.C. Green receivedthe Professional Spirit Award. Green spent16 seasons in the NBA and won threechampionships with the Los AngelesLakers spanning three decades. Green’smission is to help young people build selfesteem and character and learn moral andethical principles which will help themmake responsible decisions. Green estab-lished the A.C. Green Youth Foundation in1989.

Nikki Shaw was presented with theBusiness Entrepreneur Award. Known asthe Flavor Caterer whose passion for foodignites all five senses. Shaw was a finaliston the third season of The Food Network’s,The Next Food Network Star.

Tisa Jackson was awarded the Clifton L.Johnson Award for Excellence in DiversityLeadership. As Vice-President of Diversity

14TH A N N UA L B L ACK H I STO RY CE LE B RAT ION

“Cherish Yesterday. Live Today. Dream Tomorrow.”

Black History Celebration(From top to bottom)

1. Black History Celebration Commitee Chair,

Cliff Johnson 2. James Worthy, former Laker

and Master of Ceremonies 3. Black History

Celebration Sponsors



Mark Waronek, Torrance Area Chamber of CommerceChairman of the Board was presented with the John J.Parsons Award at the South Bay Association ofChambers of Commerce (SBACC) Installation Ceremonyon March 4, 2011.

The John J. Parsons Business Citizenship Award wasinitiated by the South Bay Association of Chambers ofCommerce in 2006. The award is presented, onceannually, to a business leader who has distinguishedhimself in South Bay leadership. It was named afterJohn Parsons because of his community support overthe decades with local and regional concerns affectingthe South Bay. Leadership qualities that are looked atby the selection committee are regional leadership,business leadership, and multiple years of involve-ment.

Installed at the event were the following 2011 SBACC Officers: Creasie James, Chair; George Kivett,Immediate Past Chair, Patricia Donaldson, IncomingChair; Charles Gales, Jr., Treasurer; Jill Brunkhardt,Secretary; Marcella Low, Past Chair; Helen Duncan,Past Chair Advisor; Scott Gobble, Southern CaliforniaEdison; Marna Smeltzer, Past Chair Advisor.

Presenting the award to Mark Waronek are John Parsons (left)and George Kivett (right)

Mark Waronek Presented with John J. Parsons Award

and Inclusion for Union Bank of California, Jackson isresponsible for developing and executing diversityand inclusion strategies, initiatives, and programs forthe bank. She is the founder of the Professional &Technical Diversity Network and is the program chairof the Young African American Women’s Conference.

Dr. Anthony Samad was presented the Leadershipand Community Commitment Award. Dr. Samad isone of the most read featured columnists in theAfrican American press today. For the past 20 years,Samad’s various weekly editorial commentaries contribute to newspapers and cyber websites nationwide.

Brigid Dupree received the Corporate LeaderAward. As a member of the Community Relationsteam at American Honda, Dupree is actively involvedin many of the company’s community and philan-thropic programs. She is a coordinator for the HondaCommunity Action Teams, volunteering for theSpecial Olympics Southern California SummerGames, Martin Luther King Day of Service and thecompany’s annual Veteran’s Day Collection, gatheringitems for shipment to U.S. troops serving overseas.

“Toyota has been a proud sponsor of the BlackHistory Celebration since its inception. Watching theluncheon evolve into a much-anticipated, community-bonding event has been extremely gratifying. TheTorrance Area Chamber of Commerce and the GreaterLos Angeles African American Chamber of Commerceare to be commended for setting such a high stan-dard in recognizing and celebrating the contributionsof African Americans”, stated Tracy Underwood,Toyota Motor Sales USA.

Black History Celebration sponsors included:Toyota Motor Sales USA, American Honda Motor Co.

Inc., Citibank, Daily Breeze, Kinecta Federal CreditUnion, L-3 Communications, Providence LittleCompany of Mary Medical Center Torrance, UnionBank and Torrance Marriott.

This annual event celebrates successful businesses and individualswith a vision focused positively on changing society, our community, and the world at large.



Another Successful Business (and Green) Expo

BUSINESS EXPO(Left column top to bottom) 1. Terri Nishimura and Laurie Love

welcomed guests to the Torrance Centennial booth to promote

the many upcoming events to celebrate the 100th Anniversary of

Torrance 2. Networking at the Expo - Jennifer Goldstein, Steve

Goldstein, Sue Moylan, Pat Sandt and Torrance Chamber Chairman

of the Board Mark Waronek (Right column top to bottom) 3. Chair-

man Mark Waronek extended appreciation to Expo sponsors:

Daily Breeze, Torrance Marriott, Sunrider International, Kaiser

Permanente and Malaga Bank 4. Office Depot, offering a new pro-

gram to Torrance Area Chamber of Commerce members, welcomes

a guest to their booth 5. A representative from Costco Wholesale

shows an expo guest one of the many products offered at Costco.

On Thursday March 17, the Torrance Area Chamber of Commerce held the annual Business Expo at the Torrance Marriott. This year a section of the Expo was provided for green businesses. Additionally, non-profits and local restaurants participatedin the event. Businesses had an opportunity to network, display information on products and services, learn about each other,enjoy raffles, and see what is happening in the Torrance Business scene. Sponsors included Daily Breeze, Kaiser Permanente,Malaga Bank, Torrance Marriott, and Sunrider Corporation.


U P C O M I N G E V E N T S

Date: April 20, 2011, Wednesday

Event: Lunch with Our Leaders – Supervisor Don Knabe

Time: 11:30 a.m.

Location: Torrance Marriott, 3635 Fashion Way

Cost: Member - $40, Visitor - $50, Table - $400

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Date: April 21, 2011, Thursday

Event: Young Professionals Regional Mixer

This event is open to all regional young profes-

sional groups as well as Chamber members in the

South Bay, West Los Angeles, Carson & Gardena

Includes: Drink Sampler, Appetizers, cash bar

(Happy Hour rates all night), Bowling, business

card drawing, raffle, and lots of networking

Time: 6-8 p.m.

Location: Lucky Strike, 3525 Carson St.

(Outdoor area at Del Amo Mall), Torrance

Cost: Member - $5, Visitor - $10

For more info, contact Joshua Thomas at

[email protected]

or (310) 542-0563

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Date: May 1, 2011, Sunday

Event: 2nd Annual Torrance Block Party

Come celebrate this springtime event! The

Torrance Block Party is an annual event featuring

a Craft beer garden, entertainment, food, art and

craft vendors, commercial vendors, non-profit

vendors, and activities for the kids. There will be

something for the whole family to enjoy.

Time: 10:00 a.m. to 5:00 p.m.

Location: Old Town Torrance, on Sartori

(between Post and Marcellina)

Cost: Free Admission

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Date: May 11, 2011, Wednesday

Event: Medal of Valor

Time: 11:30 a.m.


Cost: $35 per person

Info: Please contact Shannon Howe,

Inglewood Chamber of Commerce, (310)677-1121

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TACC Upcoming Events and Sponsorship OpportunitiesFOR SPONSORSHIP OPPORTUNITIES CONTACT 310.540.5858

Date: May 12, 2011, Thursday

Event: State of the City – presented by Mayor Frank Scotto

Time: 12:00 noon

Location: Doubletree Hotel, 21333 Hawthorne Blvd.

Cost: Member - $37, Table - $370

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Date: May 17, 2011, Tuesday

Event: Good Morning Torrance with keynote speaker,

Colonel David Sutherland, Joint Chief of Staff,

Wounded Warrior Program, Pentagon

Regist: 7:30 a.m.

Program: 8:00 - 9:00 a.m.


Cost: $25 per person

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Date: May 21, 2011, Saturday

Event: 52nd Annual Armed Forces Day

Parade and Celebration

Time: 10:00 a.m.

Location: City of Torrance

Cost: Free Admission

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Date: June 3, 2011, Friday

Event: State of Education – presented by

Dr. George Mannon

Time: 11:30 a.m.

Location: Doubletree Hotel, 21333 Hawthorne Blvd.

Cost: $35 per person, Table - $350

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For information, please contact the Torrance Area Chamber

of Commerce located at 3400 Torrance Blvd., Suite 100,

or call (310) 540-5858.

Visit www.TorranceChamber.com to see ongoing events

or meetings put on by various groups.

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N E W S B R I E F S


Pediatric Therapy Network received a $5500 donationfrom the new Jersey Mike’s Restaurant in Torrance, in celebration ofthe restaurant’s grand opening on Jan 12th. Owner Artie Maidman isone of our newest Torrance Chamber members. Thank you Mike for

enriching our community!

PTN’s Terri Nishimura is Woman of the Year!

The Los Angeles County Board of Supervisorsand the Commission for Women honoredTerri Chew Nishimura during the 26th AnnualWomen of the Year Luncheon, representingthe 4th District. For the past 25 years, theCommission has recognized women, whohave worked to bring about social and eco-nomic change, served as outstanding rolemodels for women, worked on behalf ofwomen’s issues and demonstrated outstand-ing performance within their professions tofurther advocate women’s rights.

Terri Chew Nishimura is one of the found-ing Executive Directors for Pediatric TherapyNetwork, a premiere nonprofit early child-hood, therapy, education and research centerin Torrance that serves the developmentalneeds of children and families. Founded in1996, Pediatric Therapy Network has servedthousands of children in the classrooms athundreds of Los Angeles County schools andat the state-of-the-art clinic in Torrance.

Terri is also the Chairperson of the PolicyRoundtable for Child Care, past TACC Boardmember, on the Women Business Counciland Torrance’s Centennial Committee.

For additional information visitwww.LACCW.info or

www.pediatrictherapynetwork.org.

1. Check presentation

at Pediatric Therapy

Network with co-owner

Artie Maidman and

Pediatric Therapy

Network’s Executive

Directors, Terri

Nishimura,

Zoe Mailloux and

Gina Coleman;

2. A great turnout at

Jersey Mike’s Subs,

Crossroads’ restaurant.

N E W S B R I E F S


Malaga Bank Increases Identity Theft AwarenessMalaga Bank is using the month of Marchto ensure their customers have all the lat-est information on the importance of pro-tecting themselves against identity theft.

Each of Malaga’s four branches are par-ticipating in the campaign to educate cus-tomers on how to Deter, Detect and Defendthemselves against the growing issue ofidentity theft.

Customers can leave the bank with animportant document – the Avoid ID Theft

brochure. Information highlights are:

DETER identity thieves by safeguarding your information!Shred financial documents and paperwork with personalinformation before you discard them. Protect your SSN, don’t carry your Social Security card in your wallet or writeyour Social Security number on a check. Give it out only ifabsolutely necessary or ask to use another identifier. Don’tgive out personal information on the phone, through the mailor over the Internet unless you know who you are dealingwith. Avoid disclosing personal financial information whenusing public wireless connections.

Never click on links sent in unsolicited emails; instead,type in a web address you know. Use fire-walls, anti-spy-ware and anti-virus soft-ware to protect your home computer; keepthem up-to-date. Don’t use an obviouspassword like your birth date, your moth-er’s maiden name or the last four digits ofyour Social Security number. Keep person-al information in a secure place at home,especially if you have roommates, employoutside help or are having work done inyour house.

DETECT suspicious activity by routinelymonitoring your financial accounts andbilling statements! Be alert to signs thatrequire immediate attention: Bills that donot arrive as expected, unexpected creditcards or account statements, denials ofcredit for no apparent reason, calls or let-ters about purchases you did not make,charges on your financial statements thatyou don’t recognize. Inspect your creditreport yearly. The law requires the majornationwide credit reporting companies;Equifax, Experian, and TransUnion to giveyou a free copy of your credit report every12 months if you ask for it. Visitwww.annualcreditreport.com or call 1-877-322-8228. You also can write: AnnualCredit Report Request Service, P0. Box105281, Atlanta, GA 30348-5281.

DEFEND against ID theft as soon as you suspect it! Itoccurs when your personal information is stolen and usedwithout your knowledge to commit fraud or other crimes.Identity theft can cost you time and money.

If you see accounts or addresses you don’t recognize or information that is inaccurate, contact the credit reportingcompany and the information provider. To find out how tocorrect errors on your credit report, visit ftc.qov/idtheft.

AARON AALCIDESSVP, Retail Banking

Exec., Malaga Bank

Malaga Bank 25700 Crenshaw Blvd, Torrance 90505, 310.784.2000

N E W S B R I E F S

Meet Pablo Borgnino, the newExxonMobil Torrance Refinery Manager.Having served as the refinery’s operationsmanager for 18 months, Pablo is alreadywell acquainted with the Torrance com-munity.

Pablo’s extensive experience makeshim very familiar with the refinery manag-er’s job. Before coming to Torrance, Pablowas the refinery manager at ExxonMobil’sCampana Refinery in Argentina. In addi-

tion to his knowledge and expertise, Pablo brings a globalindustry experience to Torrance that will benefit both therefinery’s operations and its commitment to communityinvolvement.

Born and raised in Argentina, Pablo earned his bachelor’sdegree in chemical engineering from UNL (Argentina) and hisMaster’s degree in industrial management from EOI (Spain).In 1988, he joined Campana Refinery as a process engineer.This marked the beginning of a long and successful careerwith ExxonMobil that took him to various company operationsaround the world. He became Torrance’s operations managerin 2009.

Pablo’s most important priority is to run the plant safelyand with minimum impact to the surrounding community. “Forme,” he says, “the commitment to safe operations is morethan a priority - it is a value. Priorities change, but values arepermanent and shape our decision-making process every day.”

As he assumes the helm at theTorrance refinery, Pablo is intent onembracing the refinery’s tradition ofopen communication with its neigh-bors. He is committed to maintain-ing a meaningful dialogue that willpromote mutual understandingbetween community members andpersonnel at the refinery. “As oper-ations manager of the TorranceRefinery, I was fortunate to witnessfirst-hand how important it was forus to always recognize that wewere operating in a very active andpopulated community,” says Pablo.“I know that this communitydepends on us to be a good corpo-rate citizen and caring neighbor.”

New Refinery Manager at the ExxonMobil Torrance Refinery

Pablo enjoys being actively involved in the community. InArgentina, Pablo served as the president of the DownstreamCommittee at the Argentina Petroleum Industry Chamber andchaired a Campana-based inter-industrial group that supportspublic primary schools. Here in Torrance, Pablo is looking forward to participating in the company’s various volunteerevents and community outreach programs, such as PegasusAwards. He is currently a board member of the Torrance AreaChamber of Commerce and will soon join the advisory boardof the Torrance Cultural Arts Center Foundation. “I am verykeen on continuing ExxonMobil’s tradition of making a positive, long-lasting contribution to the Torrance community,”he says.

Pablo and his wife, Alejandra, live in the South Bay withtheir sons, Santiago and Juan Pablo. Their oldest son, JuanMartin, is currently studying in Argentina.


Pablo and his family at the 2010 United Way HomeWalk in Los Angeles.

PABLO BORGNINOExxonMobil Torrance

Refinery Manager

For me the commitment to safe operations is more than a priority—it is a value. Priorities change, but values are permanent andshape our decision-making process every day.

N E W S B R I E F S

Providence Little Company of Mary Foundation is pleased toannounce the generous community partnership of AmericanHonda Motor, Co. Inc., as presenting sponsor of theProvidence LCM 2011 major events. Providence LCMFoundation Chair Richard Brombach acknowledged Honda’sgenerosity at the Foundation’s annual board meeting. “Honda has been one of our great benefactors for many yearsand we are thrilled that they have decided to support ourcommunity in this generous way. I would like to extend a spe-cial thank you to Trustee Stephan Morikawa, Assistant VP ofCorporate Community Relations for Honda,” said Brombach.Trustees Cathy Alessandra, Ed Fountain, Shelley Joyce, R.N.and Linda Wenglikowski serve as event committee chairs.

FOUNDATION MAJOR EVENTS INCLUDE:

The 31st Annual Golf Classic presented by Honda will beheld at the Rolling Hills Country Club on Monday, May 23,2011. The day on the links includes either a morning or afternoon flight, hosted cocktail reception, dinner, silent and live auctions and trophy presentations. Proceeds benefitProvidence LCM charitable care and community outreach programs. The 10th Women’s Wellness Conference — ThePower of Pink presented by Honda is a full-day conferencepromoting the health and well-being of a woman’s body, mindand spirit with distinguished speaker, a fashion boutique andgourmet luncheon. The conference will be held at theTorrance Marriott on October 7, 2011. This year’s keynote

Providence Little Company of Mary FoundationPartners with Honda for 2011 Major Events


Providence LCM Foundation Trustees (from left): Cathy Alessandra;

Shelley Joyce R.N.; Stephan Morikawa; Foundation President

Joseph Zanetta and Ed Fountain

speaker is Emmy Award-winning television actress, stageactress, author, national speaker and women’s health advocate Vicki Lawrence. Proceeds benefit Providence LCMwomen’s health services.

For information about partnering with the Foundation please call 310-303-5340 or visit www.plcmfoundation.org.

Exxon Mobil Corporation and State Farm Insurancerecently sponsored a Special Olympics basketballgame at North High School. Police Chief John Neu officiated the game. Special Olympians were presented with a basketball signed by the North High basketball team, a t-shirt, a largebasketball shaped cookie from TorranceBakery and a medal.

North High HostsSpecial Olympics Basketball Game

Scott McDowell (left), principal at

South High School, welcomes the

Special Olympians to North High School.

C H A M B E R B E N E F I T S

2011 California and Federal Employment PosterYou must post a compliant Employment Poster in a conspicuousplace in the workplace where all employees and applicants can seeit. The poster also must include information about your workers'compensation benefits, payday schedule and emergency contacts.You may need to order several to ensure that your business, branchesand satellite offices are displaying the poster according to the law.Failure to comply can result in severe penalties and fines by the stateof California. If any of your company's workers are Spanish-speaking,you will need to order the Spanish version.

2011 HR Handbook for California EmployersIncludes color-coded easy reference sections. Required and recom-mended forms for California businesses available to download usinga special URL provided in the book.

Employee Handbook Software for California EmployersCalifornia-specific, intuitive, Wizard-based software designed to create and/or update an employee handbook quickly and easily.(Available in English or Spanish.)

California Labor Law Digest 2011 EditionThis comprehensive, California-specific Digest puts answers to laborlaw questions right at your fingertips, updated with new case lawand regulations for 2011.

Take Charge: Protecting Your Customers’ Credit Card DataIf you accept payment cards at your business, you must comply withthe PCI Data Security Standard (PCI DSS). Book geared for small andmedium-sized businesses.

Exporting Guide for California BusinessesThis comprehensive guide is an easy-to-use essential reference for any company or entrepreneur in the U.S. exporting goods internationally.

Best Sellers to Help You Do Business.

2011 California and Federal Employment Poster...................$_____All 16 required notices on one non-laminated poster @ $26.40*Non-laminated poster w/Poster Protect @ $40.70_____ English _____ Spanish

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Total $_______Please note:1. No refunds will be given.2. Your order must be picked up at the Chamber,

it will not be mailed to you.3. For information, please call 310-540-5858.

�

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These products are produced by the CalChamber, a publisher of top-quality human resource productsand services with more than 100 years of experience helping California business do business.

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Substantial discount when you purchase through your local chamber of commerce

*What is “Poster Protect” Service: We will automatically replace your poster if any mandatory changes occur during the calendar year. Poster Protect must be purchased when posters are purchased.


Caring for Our Community

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18,353 surgeries

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Here’s our April 2011issue.For comments and submittals, contact [email protected] call 310.373.2880

For advertising opportunities, contact [email protected] call 310.317.0841

For TACC information and CalendarsVisit www.TorranceChamber.com or call 310.540.5858

Our July 2011 theme is—

BALANCE: Life and Business!

torrance magazine ~ april, 2011

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