things i've learnt along the way
DESCRIPTION
Mark Evans, Group Marketign Director at Direct Line Group talks about the lesson's he learnt in marketing leadership. Presented at Marketing Week Live 2014 at the Marketing Academy Boot Camp StageTRANSCRIPT
10 things that I have learnt along the wayMark Evans
Marketing Director, Direct Line Group
1. Know the
Leader that you
want to be
2. Know your
Numbers
3. Have bounce-back-ability
4. Appreciate
Success vs
Significance
5. Deal with Loneliness
6. Build a
toolbox of
Marketing skills
7. Have Balls
8. Build Great Teams
9. Connect up
the Organisation
10. Look for
the Judo move
10 things that I have learnt along the wayMark Evans
Marketing Director, Direct Line Group