The Smith Real Estate Group

Number 1 in Transactions for the Last 8 Years

Voted Best Real Estate Office in SW Florida for the last 7 Years

Voted Bonita’s Best 2008, 09, 2010 - News Press

239.989.1106 | 239.872.7736 | clientcare@Livinginswflorida.com | Skype: TheSmithGroupRealtors

Serving: Cape Coral, Fort Myers, Bonita Beach, Naples, Sanibel Island

Smith-Heller & Associates

At Downing-Frye Realty Inc.

Over a Billion Dollars in sales every year for the past 7 years

SW Florida’s Largest Real estate firm with over 700 Agents

Voted Best Of Cape Coral - News press

Voted Best of SW Florida - news Press

Voted 5 Star, Best in Client Satisfaction - GulfShore Mag.

#1 Award Winner Naples Closed Sales Transactions

#1 Downing Frye Realtors 2009 and 2010

Voted SW Florida Choice Champion - Naples Press

Susan HellerBroker Assoc.Naples Listing Specialist

20+ Years ExperienceAward Recipient Closed Sales Transactions Naples 2007Award Recipient Downing Frye Realtor Closed Sales 2009Masters - MFO Real Estate Nationally ranked top 1%

Temple UniversityBroker License in Florida & PennsylvaniaGraduate Real Estate Institute - GRISeniors Real Estate SpecialistBoard Member Naples Board of Realtors

Meet Our TeamWe sell a house Every 4.8 Days, Over 60 years combined Experience

Allen SmithBroker/ Realtor/ OwnerLic. Mortgage BrokerAllen Supervises your Listing Until it is Sold.

Masters - MFO Real EstateGraduate Realtor Institute - GRICertified Residential Specialist - CRSSelling Specialist

Foreclosure, Short Sale, REO, Rental & Investment SpecialitiesMFO Real Estate Top Producer Mastermind Group Ranked Top 2% Licensed in Washington & Florida in Real Estate for 22 YearsBoard Member National Board of RealtorsBoard Member Fort Myers Board of RealtorsBoard Member Naples Board of RealtorsBoard Member King County Board of Realtors

Carol SmithBroker/ Realtor/ Owner

Lic. Mortgage Broker Carol Supervises all Buyer Purchases

Masters - MFO Real EstateCertified Buyer’s Specialist - CRS

Leading Buyers Specialist in SW FloridaAccredited Buyer’s Representative / Buyer’s Broker

MFO Real Estate Top Producer Mastermind Group Ranked Top 2% Licensed in Florida & Washington, in Real Estate for 20 Years

Board Member National Board of RealtorsBoard Member Fort Myers Board of Realtors

Board Member Naples Board of RealtorsBoard Member King County Board of Realtors

Cameron Smith Broker/ Realtor

Cameron is Responsible for Coordinating all Daily Marketing & Team Activities

Listing Coordinator / Listing Marketing SpecialistE-PRO Internet & Social Marketing Specialist

Licensed in Florida & Washington Board Member National Board of Realtors

Board Member Fort Myers Board of RealtorsBoard Member King County Board of Realtors

Dana Brawer - Licensed Assistant / Office Manager

Dana is Responsible for all Marketing & Handles all Daily Team Tasks as Susan’s AssistantListing Coordinator / Closing Manager

The Smith Group are members of the RE/MAX Hall of Fame and receipt of the REMAX Presidential Award and the 2005, 06 receipt of the Sell State Gold & Platinum Awards as the Firms #1 agents. They have received the coveted ”Best of Cape Coral” and “Best of Fort Myers”, awarded by the News Press and 5 Star Rated by Gulf Shore Life Magazine for “Best in Client Satisfaction”. The Smith Group has been featured in the Wall Street Journal, Robb Report, Millionaire, and Show Boats International.

30 Day Sale Plan Of Action “Our Goal Is To Sell Your Home For The Most Amount of Money in The Shortest Amount of Time”

Our Mission is to:

1. Assure You Will Get The Maximum Amount Of Qualified Buyers To View your Home Until It Is Sold.2. Communicate To You Each Week the Results of All Activities and Review Pricing & The Market.3. Assist You in Negotiating the Highest Possible Price Dollar…Between You and The Buyer.4. Efficiently Manage, Close On or Before Schedule, and Provide You World Class Service

A Review a Few of The Steps We Take to Get a Home Sold… the “Pro-Active Approach”:

(For a Complete Custom Marketing Detail please review our “PPPN Principles” and “31 Points”)

1. Submit your Home to Several Multiple Listing Services and List Your Home in Multiple MLS’s where Applicable.

2. Price your Home Competitively…to Open the Market vs. Narrowing the Market. This is Key!

3. Increase Marketing Exposure Through Two Professional Signs, Lock Box, Color Flyers, and our Exclusive “Buyer Capture” 1-800 Number System. Design Custom Website, Email Broadcast Your Home with Photos and/or Video Tours to 30,000 active buyers.

4. Feature Your Home on Our Daily On-Line TV Show, “SW Florida’s Daily Tour of Homes”

5. Promote Your Home at the Company Sales Meetings and Throughout the Company’s Office Network.

6. Marketing Advertising Placement on FaceBook, U-Tube, Craig’s List, and 12 Websites

7. Fax a Features Sheet to the Top 50 Agents in the Marketplace for their Buyers and Email your Homes Details, Photos and Video to the Areas 6000 agents.

8. Suggest and Advise as to Any Changes You May Need to Make in Your Property to Make it More Saleable.

9. Weekly, Consistently Updating You As to Any Changes in The Marketplace, Pricing, Agent Feedback.

10. Prospect Three Hours Per Day Talking to at Least 50 People Per Day Finding the Perfect Buyers For Your Home..

11. Contact Over the Next Seven Days…My Buyer Leads, Center of Influence and Past Clients for Their Friend, family & Referrals plus Neighbors and Prospective Buyers.

12. Whenever Possible Educate Showing Agents & Pre-Qualify All Prospective Buyers Prior to Showings.

13. Keep You Aware of the Various Methods of Financing that a Buyer Might Want to Use and Assist You in Arranging Interim Financing…If Necessary.

14. When Possible Have the Cooperating Broker(s) in the Area Tour Your Home if You Desire.

15. Follow-up With Every Agent Who Shows Your home…and Report Their Feedback and Response.

16. Represent You On All Offers Presentations…To Assure You in Negotiating the Highest Possible Price and Terms.

17. Handle All the Follow-Up Upon a Contract Acceptance…Including Mortgage, Title, Survey, Inspections, Homeowners Association and Other Closing Requirements & Procedures plus Manage your Transaction thru Closing.

18. Attend the Closing, Review all Documents, and Deliver Your Check At The Closing.

Our Internet Marketing

See a Sample here: www.facebook.com/

LivingInSWFloridaRealEstate

On-Line Tv ShowYour home will be featured on our SW FLORIDA DAILY TOUR of HOMES TV SHOW which is viewed International by more then

25000 Buyers per day

Featuring 12 SW Florida Websites Finding Buyers Around The World

Frequently Asked Questions

Why should we choose you?

That’s a great question and we think the biggest question is not why should you choose us, the biggest question is can we get your home sold? That is the real question, isn’t it? Because anybody that did what we do could get your home sold, the question is, will anybody do what we are going to do? The answer is that most agents will not. There are over 6500 agents in SW Florida and according to NAR, nationwide; the average agent sells four homes per year. Did you know that in SW Florida over 55% of the agents have not had 1 transaction in the last 8 months and the average Days on Market for agents is over 277 days? We sell a home every 4.3 days and in the past 60 days have sold three listings in less than 18 days, one in less than a week! We Specialize in Selling Homes!

Why didn’t you show my home when it was previously listed?

Great question, are you familiar with how we operate our business? One of the things that we do best is that when you hire us to list your property for sale we try to spend 90% of our time working on the property trying to get our listings sold. In fact, we have sold over 8 homes in the last 90 days, 3 in the last two weeks. Wouldn’t it have been nice to be one of them? Because, you weren’t one of our Listings very little of our time would have been spent by us on your property. There are two ways to get your home sold. The first is to list with us!

Another agent said they could get us more money or said my home was worth more.

I completely understand why this may be confusing and what you probably don’t understand is two things. One, if a desperate agent doesn’t have a lot of listings or buyers they will give you a high price and hopefully that will cause you to list with them. And secondly, for a person like me who has a lot of listings or buyers, for me to have a listing way over priced means that I have to spend a lot of time and money on a property that is not going to sell. An agent that will list your property “overpriced,” assumes they can take the listing now and then start beating you up on the price week after week after week after week ... is that what you want? We don’t know anyone who would! You see, they are afraid to tell you the truth up front. We expect that you only want the truth from us.

We want an agent that specializes on our area.

I can appreciate that you want an agent that specializes in your area and if you think about it...specializing is important and that is why we think you will be very impressed at how specialized we have become at selling homes in the entire community as opposed to just a small neighborhood. May we explain why this is such an advantage to you? We specialize in selling homes all over the community so we get calls from buyers from all over who may not know how much your neighborhood has to offer, therefore, we get a lot more potential buyers than someone who limits themselves to just your small area. Does this make sense to you? Would you rather have an agent who has 1 or 2 signs or, like us, who get calls from Buyers from all over the area that we can show your home to?

We will sell it ourselves and offer 3% to agents to bring us a buyer.

That may be the right thing to do. The question is this though, why would an agent bring a buyer to a unsecured property like yours ... where the potential for lawsuits is 2-3 times higher ... and they will have to do all the work ... and only get 3% when they can show theirs and get 6%? Does that make any sense to you at all? What would you do? Would you rather bring that buyer to a secured property where you know you will get paid and make 6% or 3%?

We want to only give you a 30 or 90 day listing.

I can appreciate your feeling that a short-term listing may provide some motivation, but its just the contrary. 6 months is our business policy. Can I explain? While most agents only do the 3 P’s.... Place your home in the MLS... Place a sign, and Pray... we spend huge amounts of our time, our money, and our resources to expose your home to thousands of buyers. You expect us to be 100% enthusiastically committed to doing everything we possibly can to can to find you a buyer and get your home sold for the highest amount of money possible, right? Well, we want to know that if we spend our time and our money that you to are just as committed to selling your home as we are. Does that make sense?This is also why we can provide you our “EZ Exit Listing Guarantee”. Have you heard of it? It’s a guarantee that says that for any reason, if we are not doing what we said we were going to do then you can cancel the listing at any time, so really.... the term of the listing really doesn’t make any difference to you now does it?

Let’s list high; we can always come down later.

We can understand that you may want to list high to leave room for negotiation. However, have you considered the problem that causes for you? When agents see your home they will say, the home is listed high so the owners must not be very motivated or really want to sell so they will just not show your home. In this market, people won’t even bother looking at properties that are priced even a little high. Would you rather have a bidding war to get the price up on your property? Or not have an opportunity to negotiate an offer at all?

Will you cut or reduce your fee?

There are a lot of desperate agents in the marketplace. Do you want someone who is desperate, going out of business, or willing to work for free working for you? How much service do you really expect to get from someone who is working for little to nothing? One of the three most important considerations that will effect whether on not your home will sell is the co-broke fee and with us you get to pick the fee based upon your motivation. Our fees start at 3.5%.

We have a friend or family member in the business.

I can appreciate that... almost everyone knows someone in the business and I have to tell you that I think its very honorable and to be honest with you I wish I was that friend, but I need to ask you, why would you decide to list with a friend instead of listing with powerful agents like us, if we have more experience, better services, and clearly much better systems that get better results? Also, please consider whether you value your friendship, as it’s very hard to fire them when the job is not getting done. Do you absolutely have to sell your home or are you just looking to do your friend a favor?

6

Recent Closed Sales

1. 1823 NW 9th Ave2. 15431 Catalpa Cove Ln3. 415 NE 17th Ave4. 186 Gabriel Cir #39045. 664 Lambton Ln6. 3185 Aviamar Cir #1017. 221 9th St S #1298. 3421 Pointe Creek Ct #1049. 3680 25th Ave SW10. 7300 Province Way #130911. 507 Terrancina Way12. 6842 Sterling Greens Dr 13. 799 Regency Reserve Dr14. 399 Forest Hill Blvd15. 5683 Rattlesnake Hammock RD16. 142 Palm Dr17. 7649 Bristol Cir18. 3181 Aviamar Cir #10119.19464 La Serena Dr20. 3198 44th St SW21. 3436 Pointe Creek Ct #20222. 2550 16th Ave NE23. 7814 Great Heron Way #30524. 524 Augusta Blvd25. 27150 Esther Dr26. 2415 Revenna Blvd27. 28110 Alfred Moore CT28. Shadowood Cir #240329. 25727 Lake Amelia Way #20330. 2651 Citrus Lake Dr31. 23460 Copperleaf Blvd32. 217 Blackwater Ct33. 411 11th St NW34. 3890 Leward passage Ct 35. 2288 Pinewoods Cir #2536. 4665 St Croix Ln #151337. 23240 Foxtail Creek38. 28530 Aessandria Cir39. 23072 Grassy Pine Dr40. 8580 Naples Heritage Dr #62541. 11166 La Coruna Ln42. 590 16th Ave S43. 20840 Country Creek Dr 44. 2704 Fountain View Cir45. 4975 Bonita Beach RD #20546. 2109 Tama Cir47. 3715 Fieldstone Blvd #10448. 200 Lambiance Cir49. 1160 Reserve Way #104

50. 2738 Tiburon Blvd51. 253 Sunrise Cay 52. 22975 Lone Oak Dr #10253. 2651 Citrus Lake DR #10354. 270 Naples Cove Dr 55. 7826 Great Heron Way 56. 1661 Gordon River Ln57. 10317 Windley Key Ter58. 10119 Sandy Hollow Ln #70759. 330 Kon Tiki Dr #D460. 24231 Melaine Ln61. 598 110th Ave N62. 9500 Highland Woods Blvd #710763. 6793 Bent Grass Dr64. 15221 Cortona Way65. 5767 Deauville Cir 66. 23990 Copperlead Blvd67. 12688 Hunters Ridge Dr68. 3120 Seasons Way #30469. 15261 Cortona Way70. 26968 Lost Woods Cir71. 6184 Woodstone Dr

Lets make Your

Home Next!

The Questions to ask to Choose Your

next Agent

The Smith

GroupAgent

AAgent

B

1. Do You Have a Team Working On My Listing, Or a Single Agent? a. How Many Realtor Boards Do You Belong to?

b. Are You a Licensed Florida Mortgage Broker to Qualify Buyers?

4 Full Time Agents4 Realtor BoardsYes, Allen & Carol

2. Do You Employ a Full Time Real Estate Coach or Counsel? Who? Yes, Nations #1 Coach

3. Do You Employ a Full Time Assistant, Listing & Closing Coordinator? Yes, Plus Title Rep.

4. How Many Websites Do You Have Specifically Designed to Capture Buyer Leads? 10 Buyer Lead Capture

5. Can You Show Me the Names & Contact Info of Your Last 500 Website Leads?

Yes, We avg. 12,000/yr

6. How Many Homes Did You Actually Sell? 81

7. How Many Buyers Do you Personally Work with Every Month? 100+ Buyers/50+ Showings

8. Do You Use a 24 Hour a Day Appointment Scheduling Service? Yes

9. Do You Personally Speak to Every Showing Agent Prior to Showing My Home? (So Features and Benefits of Your Home Can be Highlighted)

Yes

10.Will You Be Using a 24/7 1-800 Buyer Information Number?(Ask, “How Do You Capture Info For The Buyers Driving By or Seeing My Home?” and, “Can you Show Me the Last 100 Buyer Leads From Your 1-800 Number System?”)

Yes, We have over 2000

11. Will My Home Be Featured with a Custom Website w/Exclusive URL, Professional Photos and Video?

Yes as Required

12. Will You Be Marketing my Home Internationally using Online TV & Video? Yes, Both

13. Do You Have a Custom Real Estate Face Book Page, use Craig’s List, Google, Trulia, U-Tube, and Social Networking to Market Your Properties?

Yeswww.facebook.com/LivingInSWFloridaRealEstate

14. What is your List to Sales Ratio over the Last three Years? Last 60 days? 95%, Weʼve Sold every salable listing we take!

15. What is your average Days on Market? 45

16. What is the Absorption Rate of Homes like mine in the area? 5.5 Months

17. Of the Listings You Didn’t Sell Last Year Why Didn’t They Sell Lack of Seller Motivation & Change of Mind

18. Can You Give Me a List of the Last 10 Clients you Represented With Contact Info? Yes, As Many as You Like

19. How Many People Do You Call Each Day About Real Estate? 40ea / 100+ total

20. Can You Show Me a Copy of Your Daily Schedule? Yes, Just Ask.

21. How Many MLS’s Data Bases Will My Home be Featured In? 3 MLSʼs, Orlando to Naples

Comparing The Smith Group Services“Exceptional Agents, Outstanding Results, Unparalleled Service”