Let Your Prelist Package

Seal the Deal

Jackie Ellis

Jackie Ellis

Let Your Prelist Package Seal the Deal2

The Jackie Ellis Team - Mega Agent

Keller Williams Boynton Beach

Keller Williams Boca RatonOperating Principal (two Market Centers)

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3 Let Your Prelist Package Seal the Deal

What is a

model?

Let Your Prelist Package Seal the Deal4

Foundational Model

Let Your Prelist Package Seal the Deal5

Stable Unstable

Let Your Prelist Package Seal the Deal6

- Tony Robbins

“To me, modeling is the pathway to excellence… the movers and shakers of the

world are often the professional modelers—

people who have mastered the art of learning everything they can by following other people’s experience rather

than their own.”

The Power of a Prelisting Package

Let Your Prelist Package Seal the Deal7

• Opens communication • Increases confidence• Provides data or documents they need to gather in

advance• Saves time • Lets C and S DISC profiles dig into data on their

own time• Prepares for the consultation

What a Prelist Package Does

Let Your Prelist Package Seal the Deal8

The Power of a Prelisting Package1. Create and Maintain It

2. Fill It

3. Deliver It

Let Your Prelist Package Seal the Deal9

Create and Maintain It1. Marketing Materials

2. Seller Homework

a. Involves the seller

Let Your Prelist Package Seal the Deal10

90% One-time Preparation10%

Custom

Fill It

Let Your Prelist Package Seal the Deal11

Fill It

Let Your Prelist Package Seal the Deal12

USP Value Proposition

Biography Our marketing plan

Sample brand

advertising

Sample property advertising

and promotion

Mission and values Sales statistics

Information about

your assistant or

team

Information about Keller

Williams Realty

Testimonials Just listed/Just sold cards

How I stay in touch

Easy out cancellation/

Guaranteed Sale Program, etc.

Flexible fee plan, etc.

Fill ItSeller Homework1. Documents they need to complete2. Facts they need to review3. Things you need to know from them

Question: What does it mean to you if the seller

completes the homework?

Let Your Prelist Package Seal the Deal13

Prelisting Package Contents1. Sample sales contract2. Explanation of listing process3. Seller new sheet4. Importance of accurate pricing5. Pricing misconceptions6. Myths about why homes sell7. Pricing and/or staging your home DVDs8. Value of inspections, appraisals, and warranties9. Sample inspection report10. Preparing your home for sale checklist

Let Your Prelist Package Seal the Deal14

Where to Get ContentKW eEdge myMarketing

Let Your Prelist Package Seal the Deal15

Deliver It1. ASAP (24–72 hours)

2. You, a teammate, or a messenger

3. At their workplace, have someone sign for it

Top agents report a dramatic decrease in time

getting the listing with a prelisting package.

Let Your Prelist Package Seal the Deal16

Prelisting Package Wrap-up• Speed

• Scripting

• Follow-up (if not home)

Let Your Prelist Package Seal the Deal17

Questions?

Let Your Prelist Package Seal the Deal18

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