cynthia prelisting presentation
TRANSCRIPT
ABOUT ME
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5STARS CUSTOMER
SERVICE COMMITMENT
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FIRST STEP DURING THE
HOME BUYING PROCESS
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MAREKTING STRATEGY
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HOME SALE TIMELINE
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FAIR MARKET VALUE
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BOOSTING CURB APPEAL
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QUESTIONS & ANSWERS
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COMPARABLE MARKET
ANALYSIS
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THANK YOU FOR GIVING ME THE OPPORTUNITY TO DISCUSS
THE FUTURE SALE OF YOUR HOME.
Packagesor
PRELISING
Cynthia Trinh, Broker
(408) 802-3680
Residential, Commercial
Investment, Mortgage
EXTREMELY DEDICATED
REAL ESTATE BROKER
Page 1 of 11
Please find my exclusive Listing Package prepared for you in the enclosed documents. You can be assured the programs that I have outlined for you will yield the greatest possibility of selling your home for the highest price - in the shortest of time - while experiencing the minimum hassle. Enclosed are a number of useful documents about the home-selling process and the high integrity of service that I offer to clients. It is sincerely my ultimate goal to exceed your expectations with outstanding real estate consulting services. I look forward to getting your home sold and helping you, your friends, and your family with all of your real estate goals. Sincerely,
Cynthia Trinh
Cynthia Trinh
ALWAYS SMILE
Because my smile is a reason for
many others to smile
INTEGRITY
is choosing your thoughts and
actions based on values rather
than personal gain..
HONEST HEART
produces honest actions.
LEARNING
I never neglect an opportunity for
improvement. Thank you for telling
me I’m not perfect.
THE GIVER
Love and kindness are never
wasted. They always make a
difference. They bless the one who
receives them and they bless the
giver.
Cynthia ABOUT
I feel my role as a real
estate and mortgage
broker provide positive
life-changes to other
people. I feel passionate
about taking care of my
clients.
EXTREMELY DEDICATED
REAL ESTATE BROKER
PROFESSIONAL… I have established myself with many years of
professional service and experience, and I am acutely knowledgeable in these communities: San Francisco, Palo Alto, Los Altos, Sunnyvale, Cupertino, Santa Clara, Mountain View, San Jose, San Mateo, Redwood City, Menlo Park, and surrounding areas.
I employ professional skills with solid backgrounds in real estate financing, computer technology, marketing, and education; These skills allow me to be the best at I what I love doing – helping people achieving their goals.
I have dedicated my heart and soul for over 13 years in providing outstanding services focused on unlocking capital and building profits.
As the owner/broker of the 5 Star Capital office in Silicon Valley, I have earned professional recognition in a real estate brokerage and mortgage services to my residential and commercial clients, with a proven track record of integrity and results.
I am also a member of National Association of Realtors
I am a Committee Member of the Commercial Global Business Council where I serve as the preferred agent to represent international clients in U.S. real estate transaction.
PERSONAL…
I’m a proud mother of two
daughters. We spend time reading, playing
sports, learning music instruments, and traveling! We are active in the school and local charity projects in the area as well.
Recreation: Cross-fit, yoga, swimming, singing, dancing, reading, and volunteering at school and community activities.
Passion/Dreams: We all strive to make a positive difference while we’re alive. I feel my role as a Real Estate and Mortgage Broker provide positive life-changes to other people. I feel passionate about taking care of my clients. I feel privileged to be able to work with you, and help many people build the American dream.
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AS YOUR REAL ESTATE BROKER, I
PROMISE THAT I WILL: 1. Provide you with 5Stars Customer
Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls, texts, and emails the same day and being honest with you at all times.
2. Work diligently for your best interests to obtain the highest possible sales price for your house in the shortest possible time.
3. Advise you on pricing and assist you with preparing and staging your home.
4. Implement the 5Stars Marketing Plan to market your house through as many channels as possible.
5. Coordinate the home inspection and showing process.
6. Present all offers in person and advise you on the terms and contingencies.
7. Negotiate offers on your behalf. 8. Schedule and coordinate
completion of contingencies and inspections.
9. Monitor the buyer’s financing process.
10. Deal and resolve potential problems.
11. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.
MY 5STARS CUSTOMER SERVICE COMMITMENT
WHAT BENEFITS I PROVIDE TO
YOU:
1. Give you an expert opinion on
what repairs and updates would give you the best return on investment in your home sale.
2. Give you the most up-to-date property listings, comparisons, and benchmarks.
3. Provide you with information on competing properties; e.g. list price versus actual SOLD price, financing terms, condition and more.
4. Marketing and advertising savvy
5. Security
6. Help you objectively evaluate every buyer’s proposal without compromising your marketing position.
7. Monitoring, Renegotiating, Closing or Settling
BECAUSE We want to WOW potential home buyers during the first 30 days that your home is on the market. The most up-to-date and reliable data is always going to come from the MLS or directly from the broker. Having updated- to-the-minute market information helps us strategize. The most accurate way to determine the fair market value of your home is determined by what competing properties are selling for right now. My 5Stars Marketing strategy will sell your home quickly – for the best price. By using my service, you can rest assured that all showings will be pre-screened and supervised. An offer is just the beginning of a process of appraisals, inspections and financing – a lot of possible pitfalls. I can help you write a legally binding win-win contract that is more likely to make it through the process. I will guide you through the minefield of potential problems associated with the appraisal, inspection, and financing process, including the often complicated escrow instructions. In addition, I can meet and instruct any specialist for repairs or other issues that need to be completed before closing.
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FIRST STEP TAKEN DURING THE HOME BUYING PROCESS
56% Internet 17% Realtor 7% Call on yard sign 6% Contacted a lender 5% Friend, relative, neighbor 3% Open House
2% New Builder 1% Local Newspaper Ad 1% Knew the seller 1% Home buying seminar 1% Other
Source: National Association of Realtors Page 4
1. CONSULTATION 2. PROFESSIONAL PHOTOGRAPHY 3. PROFESSIONAL VIDEOGRAPHY
4. PROFESSIONAL BROCHURES 5. LUXURY SIGN & POST 6. MLS
Strategy MY MARKETING
Choosing a qualified and
experienced real estate
broker can mean all the
difference in your real
estate experience and
the success of your
transaction.
EXPERIENCED &
KNOWLEDGEABLE REAL
ESTATE BROKER
COMMITMENT TO
EXCELLENCE
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I can help! My goal is to give you a 5Stars experience!
7. CUSTOM WEBPAGE 8. SOCIAL MEDIA MARKETING 9. PREMIER EXPOSURE
10. JUST LISTED E-FLYERS 11. BUYER DATABASE 12. EMAIL BLASTS
13. BROKER TOURS 14. NATIONAL/INTERNATIONAL 15. HOME WARRANTY
16. OPEN HOUSE 17. REVIEW MARKET STATISTICS 18. FEEDBACK / UPDATES
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PRE-LISTING
Consultation to learn your goals, wants, needs and expectations
Prepare your property so that it is in top-selling condition
Determine the best price for what’s going on in the market right now.
LISTED and ACTIVE
Marketing campaign started
Professional photography taken
Video marketing tour
Professional brochures designed
Signs installed
Submitted to multiple listing services
Premier exposure
Property web page launched
E-flyers campaign launched
Email campaign started
Social media marketing
Buyer database
National/international marketing program
Broker tour
Open house
Show your property
UNDER CONTRACT
Offer(s) received
Offer(s) negotiated
Offer accepted
Back-up offer(s) accepted
Inspections & disclosures completed
Buyer’s financing
Appraisal completed
Contingencies removed
Property closes
Refer friends and family to Cynthia Trinh
HOME SELLING TIME LINE
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FIRST TIME IS THE BEST TIME
VALUE,
COST,
& PRICE
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VALUE is elusive. It is your opinion of your house’s worth to you based on the way you use it now and plan to use it in the future. Interesting – the words “you” and “your” both appear twice in the preceding sentence. Because your opinion is subjective the features you value may not be the standard for all people.
COST is history. Cost measure past expenditures. But that was then and this is now. What you paid for your house then or the cost of maintaining it doesn’t mean anything as far as the present or future value of your house is concerned.
PRICE is here and now. You put an asking price on your house. The buyer puts an offering price in the offer. You and the buyer negotiate back and forth until you arrive at a mutually acceptable purchase price. Today’s purchase price becomes tomorrow’s cost.
REMEMBER Cost is past, price is present and value is in the eye of the beholder. Neither the price you paid nor the price you want to get matters to the buyer. Not understanding this often causes sellers to make a very common mistake – overpricing.
THE FAIR MARKET VALUE
of your home is determined by the
market. – that is, what today’s buyers
are willing to pay. Buyers are comparing
your home to other homes now on the
market. Research shows that more
buyers purchase their properties at fair
market value – not above it. The
percentage of buyers increases even
more when the price drops below fair
market value.
If it’s priced OVER its fair market value it will: Not attract as many buyers
because they’ll think it’s out of their price range.
Take longer to sell.
Benefit competing properties Shut showings out
Be overpriced in everyone’s minds (agents and buyers) and they tend not to forget…
Cause you to lose valuable time and miss out on buying your dream home.
Cause advertising dollars and marketing efforts to be wasted.
Cause negotiations to stall. Cause appraisal problems End up selling below market
value in order to make up for all of the above.
Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market.
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STUDIES SHOW BOOSTING CURB APPEAL
CAN DO WONDERS FOR A SALE
CREATING CURB APPEAL
Keep the lawn cut & edged. Trim
the bushes. Weed the gardens.
Plant fresh annuals. Keep the
porch swept.
Pressure wash the drive way,
sidewalk and deck.
Paint the exterior siding and
trim.
Keep children’s toys out of the
front yard, sidewalks and front
porch.
If you have pets, clean up their
debris daily.
The front door greets the buyer.
Make sure it is fresh, clean and
paint the trim.
HOME STAGING BENEFITS
Staging is a proven technique for improving and optimizing the home selling experience. Benefits are numerous, essential, and profound. Staging benefits include:
Updated, new look
Positive first impression
Highlights special features of the
home
Faster sale
More offers
Higher appraised value
Increased privacy and reduced risk
for seller
Impression that the home is clean
and well-maintained
Appeals to more people
Home appears larger with less
clutter
Positive return on investment
More showings
Higher sale price
Better images for MLS, web, video,
and print
Getting top dollar for your
house begins with
understanding how to see your
house through the eyes of a
buyer. To be a successful seller
you must have your house
looking at its best
CLEAN
Clean all appliances inside and out.
Stains and dirt make them appear
old.
Scour walls, floors, bathtubs,
showers and sinks until they
sparkle.
Check grout in bathtubs, showers
and on the floors.
Clean your carpets to reduce
stains and eliminate odors.
Wash all the windows in your
house – inside and out.
Use a dehumidifier to help must
basements
Strategically place air fresheners
throughout your home.
CLUTTER
Keep kitchens counters clear – put
unnecessary items away.
Keep dirty dishes out of the sink.
Recycle stacks of old magazines
and newspapers
Clean out the closets. They should
look like they have enough room
to hold additional items. Get
everything off the floor and don’t
have the shelves piled to the
ceiling.
Make sure rooms are not
overcrowded with furniture. It
makes them appear smaller.
COSMETIC
Repair sheetrock cracker over doors or
windows. Repair nail pops.
Locate ceiling stains and the cause of
leak.
Touch up walls and trim where needed.
Check that windows are working properly
and look for cracked panes.
Put bright light bulbs in every socket.
Buyers like bright & cheery surroundings.
Repair loose knobs and doors that stick
or don’t close properly
Observe bathrooms for signs of mildew,
stains in sinks & toilets, missing tiles or
grout and in adequate caulking.
Repaint with neutral paint colors.
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THERE IS SO MUCH TO THINK ABOUT WHEN SELLING YOUR HOME:
1. Is it a buyers’ market or sellers’ market?
2. How can I price my home so that it sells quickly?
3. What marketing strategies are effective and will sell my home quickly?
4. What should I do to have my home in top-selling condition?
5. What’s to consider “curb appeal” of the home?
6. How much should I fix? How much should I leave as-is?
7. How much of a hassle is involved in showing my home?
8. How much does it cost to sell my home?
9. What about all the paperwork and legalities?
10. What about my next home? Should I buy or rent?
11. Should I have my home inspected before selling?
12. Should I offer a home warranty to a new buyer?
13. How should I prepare my home for showing?
14. And more!
I can help!
I am more than happy to answer any of your questions.
SO MANY QUESTIONS TO ASK
I pride myself on providing the
very highest caliber of service
to sellers and buyers in every
price range. I’m unwaveringly
dedicated to fulfilling each of
my client’s specific needs.
WHY SHOULD I USE A REAL
ESTATE AGENT?
AGENT IS THE VOICE OF EXPERIENCE
There’s a reason nearly 90% of
sellers use a listing agent. Selling a
home takes time, knowledge of
neighborhood trends, and
negotiating skills. A good agent
markets your home aggressively and
will be able to get you the best
possible price, in the shortest span of
time.
TIME, ENERGY AND OTHER INTANGIBLES The peace of mind knowing that your sale is handled by an experienced professional who will be your advocate consultant, and “go-to” person for everything that needs to be done to get a successful closing.
IT’S A BIG DEAL Selling (and buying) a home is a big deal. Most people don’t sell more than three homes in their lifetime, so it’s not something they develop expertise in. There are ever-changing laws, ethical practices and practical considerations that you don’t want to learn on your own through trial and error or relying on a book or information off the Internet. It’s just not worth the risk.
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EXCEPTIONAL
CUSTOMER
SERVICE
COMPARATIVE MARKET ANALYSIS
HOW IS THE CMA CREATED?
CMAs are generated by a computer program
supplied by your real estate agent’s multiple
listing service (MLS).
The MLS is available to licensed members
only, including brokers, salespeople, and
appraisers, who pay dues to gain access to
the service’s public and proprietary data,
including tax roll information, sold
transactions, and listings input by all
cooperating MLS members.
Listing agents generate CMAs for their sellers,
and buyer’s agents create them for their
buyers so both sides know what current
market conditions are for the homes they’re
interested in comparing.
CMA WHAT IS
Complimentary CMA.
Find out how much your
house is worth, today!
HARD-WORKING,
TRUSTED, AND DEVOTED
REAL ESTATE BROKER
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WHAT IS A CMA?
The CMA is a side-by-side
comparison of homes for
sale and homes that are
recently sold in the same
neighborhood and price
range.
This information is further
sorted by data fields such as
single-family or condo,
number of bedrooms,
number of baths, postal
codes, and many other
factors.
Its purpose is to show fair
market value, based on
what other buyers and
sellers have determined
through past sales, pending
sales and homes recently
put on the market.
HOW ACCURATE ARE CMAS?
The CMA is a here-and-now snapshot of the
market, based on the most recent data available,
but it can instantly be rendered obsolete by a new
listing, or a change of status in a home with the
same criteria.
Why? The market is constantly changing – new
listings, pending sales, closed sales, price
reductions, and expired listings.
CMAs can vary widely, depending on the
knowledge and skill of the person inputting the
search parameters to the software as well as the
number and type of data fields that are chosen.
That means some features may not be included.
As informative as the CMA is, it should only be
used as a tool and should not substitute for your
real estate professional’s knowledge and advice.