mike knecht-4th draft-pre-listing package-2016.compressed

KNECHTMIKE

4 1 6 - 5 2 2 - 6 4 9 2 m i k e k n e c h t @ r o y a l l e p a g e . c a

Home Seller’s Guide

Published byTerrequity Corporation, Toronto, Ontario

Production TeamMike Knecht, Sales Representative, Terrequity Realty; Andrew Zsolt, CEO, Terrequity Realty; Gabriela Farmer, Cover and Content Designer, Terrequity Realty

Printed in Canada 2016

Thank you for taking a moment to review our Home Seller’s Guide. I understand that you are thinking of selling your home. Regardless of the reasons why you are selling, we know our clients usually have one goal:

To achieve the best possible price, in the shortest amount of time, with the most favorable terms.

We created this Home Seller’s Guide to help educate you on how best to achieve this goal. This guide breaks down the home selling process into 6 easy steps:

Step 1 – Choosing The Best Real Estate Agent For The Job

Step 2 – Pricing Your Property Right

Step 3 – Preparing Your Home For Sale

Step 4 – Our Marketing Plan And Guarantee

Step 5 – Showing Your Home

Step 6 – Negotiating A Successful Offer

If you have any questions or you would like clarification about any of these steps, please do not hesitate to give me a call at any time.

Sincerely,

Mike Knecht Mike Knecht Sales RepresentativeRoyal LePage Terrequity Realty, Brokerage 10 Yonge St, Ground Flr, Toronto, ON M5E 1R4 Direct: 416-522-6492 (cell)

GOALS OF A HOME SELLER

4 1 6 - 5 2 2 - 6 4 9 2 | m i k e k n e c h t @ r o y a l l e p a g e . c a 01

CHOOSING THE BEST REAL ESTATE AGENT FOR THE JOB

STEP 1STEP 1CHOOSING THE BESTREAL ESTATE AGENT FOR THE JOB

There are several important reasons for choosing a real estate professional when it comes time to selling one of your most valuable assets.

Most sellers use a real estate agent. You certainly don’t have to, but there are good reasons why most people still do:

1. Pricing is a real art. The biggest factor in determining how quickly your home sells is the price, and deciding that price is trickier than it seems. It takes experience and a solid knowledge of the market. Even 1% more for your home can mean thousands to your bottom line.

2. Negotiating is difficult. It is not only difficult to negotiate, but it can feel uncomfortable especially if it is your own property. If you want someone to negotiate fearlessly on your behalf, you need an agent.

3. Marketing is more than MLS. To get the most for your home, you need to maximize the exposure of your property to as many interested buyers as possible. According to REALTOR.com, 82% of real estate sales are the result of agent contacts.

4. Showings and paperwork are a pain. There’s more to the legal side of a home sale than you might think, and showing your own home is not only awkward, it can really complicate your schedule.

An agent takes away the burden of all these things, and works to get your home sold for the best price in the fastest time. After all—you’ve got a life to live.

CHOOSING THE BEST AGENT


After graduating from University of Western Ontario with a Bachelors of Commercial and Administrative Studies, Mike immediately began his career in real estate at the age of 24 in Toronto, Ontario.

To his clients, Mike is a proactive, trusted real estate advisor. He is a committed partner, before, during and after every transaction. To his peers, Mike is highly regarded as an integrity-powered professional and a formidable negotiator.

Mike prides himself on educating his clients about the real estate market, negotiating the best possible price and terms for their sale or purchase of a home, and creating a positive and memorable real estate experience for each and every client.

Nonetheless, Mike’s greatest passion and joy comes from his family. The Knechts have resided in Toronto for over 24 years and are actively involved in their community.

MEETMIKE KNECHT


Biography of aProfessional Agent

HONESTYINTEGRITYEXPERTISE

Education/Certification:

• Graduated University of Western Ontario

1984

• Licensed Agent in Ontario since 1989

• Service Excellence Award Winner 2011

• Royal LePage Terrequity won the Consumer

Choice Award for GTA Central in 2016

Professional Track Record:

• Local Toronto and GTA Market Specialist

• Over 700 families served to date

• 100% 5 out of 5 stars customer satisfaction

ratings

• List to Sale ratio average of 101% for his sellers

Languages Spoken:

• English


PROFESSIONALQUALIFICATIONS


MEET MIKE’S TEAM

Peter LeeHandyman

Anne CinncinnatoHome Stager

Stephanie GeraetsMortgage Specialist

Royal Bank of Canada

Larry LychowydReal Estate Lawyer

Mike KnechtTeam Leader


RECENT AWARDSAND ACHIEVEMENTS

2014

2013


2015

Royal LePage President’s Gold Award

Terrequity’s Silver Performance Award

Royal LePage President’s Gold Award



2012

Service Excellence Award

Terrequity’s Double Platinum Performance Award

Coldwell Banker Diamond Society Award

4 1 6 - 5 2 2 - 6 4 9 2 | m i k e k n e c h t @ r o y a l l e p a g e . c a 0841 6-496-9220 | mknecht@ te rr equity .c om084 1 6 - 5 2 2 - 6 4 9 2 | m i k e k n e c h t @ r o y a l l e p a g e . c a 08

A FEW WORDS FROM OUR SELLERS

Buying a House was Never Easier!

“Mike helped our eldest daughter and son-in-law find the perfect home for their growing family, and he did so in a very short time. He handled every aspect of the purchase in a calm, friendly and professional manner, and was always approachable and available to answer any questions. Buying a house was never easier!

Mike was also able to find the ideal rental house for our other daughter, and again managed to make the entire process a smooth and stress-free experience. We would recommend Mike without reservation.”

- Terry R. | 2014-15

A Five-Star Rating!

“To say we had a positive experience working with Mike would be an understatement. Mike was extremely personable and professional with every aspect of our home-buying experience. From our initial viewing, to the final closing, and then some! We would give him no less than a five-star rating. Mike is highly recommended.”

- Grant H. | 2015-16

Perfect for a First-Time Home Buyer!

“Mike helped me to purchase my first home, and I am very grateful that I had him as my agent as a first-time buyer. From the first time we spoke, Mike was incredibly patient, attentive and very knowledgeable about the neighbourhoods I was looking into. He helped by sending me information and listings for areas I was interested in and was thorough when answering my questions.

Mike was also very honest and didn’t just tell me what I wanted to hear, which was greatly appreciated! He helped to connect me with great lawyers who helped to finalize the purchase of my first home.

Overall, Mike made the home buying experience an easy and very smooth process, and I would highly recommend him to anyone who is looking to purchase a property.”

- Linsday C. | 2015

4 1 6 - 5 2 2 - 6 4 9 2 | m i k e k n e c h t @ r o y a l l e p a g e . c a 0841 6-496-9220 | mknecht@ te rr equity .c om084 1 6 - 5 2 2 - 6 4 9 2 | m i k e k n e c h t @ r o y a l l e p a g e . c a X1

Mike Goes Above and Beyond!

“Mike went above and beyond for me when I was looking into purchasing a condo. He sent me weekly listings of locations within my budget, and once I was interested in a property, he then went all out to research the building, neighbourhood area and unit for me. He even went out of his way to accompany me when meeting up with the real estate lawyer to ensure the process was comfortable and smooth.

Mike ensured the process of property buying was completely stress-free for me, especially since it was my first time. I will definitely work with Mike when buying future properties!”

- Ofelia S. | 2015-16

A Fantastic Experience!

“Mike sold our house fast and within our expectation of selling price. Mike is personable, reliable, friendly, accessible, knowledgeable and very professional. He brought the Toronto buyers to the country, so we didn’t have to only work within the agents and opportunities of the local country. I would trust Mike with any of my future real estate needs. It was a fantastic experience!”

- Tiina M. | 2016

Honest, Trustworthy and Experienced!

“We chose to work with Mike over the last few years during three house transactions because we find he is honest, trustworthy, professional and experienced. Mike’s greatest strengths are his calm demeanor coupled with his excellent attention to detail. He is “bang on” in his property evaluations and has an eye for spotting potential home issues that could come up in an inspection. He used his broad experience to help guide us through all our decisions and we never felt pressured or obligated in any scenario with him.

Mike is also well connected to other services that help in the house buying/selling process such as financial, insurance and staging companies. We appreciate how Mike was always available for us and provided ample data to make decision-making easy. We highly recommend Mike for any home transactions.”

- Susan W. | 2014-16

A FEW WORDS FROM OUR SELLERS

CHOOSING THE RIGHT BROKERAGE

• Choosing the right Agent is one of the most important decisions a home owner can make, but of equal importance is which Brokerage the Agent works for; Mike Knecht chooses to work at Royal LePage Terrequity Realty.

• Royal LePage is the top real estate brand in the country, and provides a number of benefits that no other real estate network can provide, including:

o An industry-leading brand that provides the public comfort that they are dealing with true real estate professionals

o Some of the best marketing tools and systems to promote your property and maximize its exposure to the marketplace

o Industry-leading websites and award winning smart phone apps which help give your property the widest possible exposure

o A North American wide real estate network that can guarantee more exposure than any other Canadian real estate brokerage

o Ongoing professional development which makes our Agents the best trained in the industry

• “Helping you is what we do” Is something that Royal LePage Agents live and breathe at every level. This philosophy is as true today as it was 100 years ago and helps drive us forward in the decades to come.


41 6-496-9220 | mknecht@ te rr equity .c om 07

ROYAL LEPAGE CANADA

ROYAL LEPAGE is regarded as the premier brand in Canadian real estate

Proud 100-Year Canadian History:

• 100-year history: Canada’s oldest national real estate firm

• Founded by A.E. LePage in 1913 who continued to lead innovation in the Canadian market

Royal LePage was created and built to serve the Canadian real estate market:

• 100% Canadian owned and operated

• Royal LePage is owned by Brookfield Asset Management

• Brookfield trades on TSX and has $75 billion under management

• Royal LePage has the #1 real estate market share in Ontario and 25% across Canada

• Over 16, 000 Agents in 600+ offices covering every province and territory of Canada

• Royal LePage is consistently the fastest growing Brand in Canada


THE ROYAL LEPAGE STORY

1913A.E. LePage establishedhis real estate company

‘A.E. LePage - The Bungalow Specialist’ on July 2, 1913

1920 A.E. LePage, with an eye to establishing codes of ethical practice for the industry, was instrumental in the foundingof the Toronto Real Estate

Board

1964A.E. LePage offers a newservice to help companies

across Canada with employeerelocations

(The service now operatesunder Brookfield Global

Relocation Services)

1970’sA.E LePage rapidly expands

its residential businessthroughmore than 140

acquisitions across Canada

1974The Survey of Canadian House Prices,

later known as the Royal LePage House Price Survey, launched. The

Quarterly report is relied upon by financial, government and academic organizations

and serves to establish Royal LePageas the voice of Canadian Real Estate

1984A.E. LePage and Royal TrustMerge creating the country’s

leading diversified realestate services organization.

The new company isnamed Royal Lepage

1987Royal Lepage becomes

a publicly-traded company,trading on the Toronto,

Vancouver and Montrealstock exchanges

1994Royal LePage offers a

franchise system, and rapidlygrows its network by attracting

leading independent brokerages and those from

competing brands, including Johnston & Daniel

1995Royal LePage launches

www.royallepage.ca,Canada’s first national Real

Estate portal. The site becomesone of the most popularreal estate Web sites in

Canada

2000Royal LePage is Canada’s

first national real estatecompany to offer propertysearch and neighbourhoodinformation via interactive

mapping technology

2012Royal LePage grows to

14,000 REALTORS® , in600 offices across Canada

and re-launches its commercial brand

2013Royal LePage marks its 100th year.

The official 100-year anniversary is July 2, 2013. To commemorate Royal Lepage’s 100-years, it has launched the 100 Years of Helping

You Home campaign. A seriesof celebrations and special

initiatives are planned in 2013

Each office independently owned and operated.


ROYAL LEPAGE TERREQUITY REALTY


A Brief History of ROYAL LEPAGE Terrequity:

• Terrequity was incorporated in 1988 as Coldwell Banker Terrequity Realty

• Top Coldwell Banker Affiliate in Canada for ten consecutive years

• In 2014, Terrequity joined the Royal LePage network in order to provide better

services and more benefits to its clients

Terrequity’s Recent Achievements:

• Winner of the 2016 Consumer Choice Award GTA Central

• Number 1 company in Canada for almost a decade

• Winner of the prestigious Premiere Office Award 12 times

• Led Canada with 98% Customer Satisfaction rankings

Top Office Award in Canada:

Terrequity has won the top office award in Canada in many size categories including:

• 100+ size category

• 50 -100 size category

• 35 -50 size category

Terrequity Today:

• 370+ Agents

• 67 Different Languages Spoken

• 15 Separate Offices (6 Primary and 9 Satellite)

• Completed transactions with a property value of over $1 Billion year after year

TERREQUITY’SPRIMARY OFFICES

.

Our expert Agents work in various office locations across the Greater Toronto Area in order to serve you better:

211 Consumers Rd.North York

10 Yonge St.Downtown Toronto

3082 Bloor St. W.The Kingsway

95 Queen St. S.Mississauga

10 Royal Orchard Blvd.Thornhill

293 Eglinton Ave. E.Midtown Toronto



TERREQUITY OFFICE LOCATIONS

Primary Office

Satellite Office


Our Vision

Terrequity’s Vision is to have the reputation of being the best team of professional Agents in the Greater Toronto marketplace. This means Agents who are:

• Trained in providing excellent customer service• Focused on helping our clients make smart real estate decisions• Acting as your pro-active trusted advisors for all your real estate needs

Our Mission

To partner with Agents who are committed to beskilled real estate professionals that run successful real estate businesses focused on providing excellent client service.

Our Values and Beliefs

1. Do what is right2. Think win-win3. Look and act like a professional4. Meet all your commitments5. Respect our differences6. Take initiative and accept responsibility7. Communicate clearly and directly8. Never stop learning9. Embrace technology and what it can do for you

TERREQUITY’SMISSIONSTATEMENT


ROYAL LEPAGE RELOCATION SERVICES

Royal LePage’s sister company Brookfield Relocation Services is the second largest relocation company in the world and the unquestioned relocation leader in Canada.

Some of the key statistics about Brookfield Relocation Services:

• Operates over 22 offices in all 5 continents

• Operates 6 regional offices in Toronto, Montreal, Vancouver, Calgary, Halifax, and Ottawa

• Provides services to the Government of Canada since 1995

• Administers over 20,000 relocations per year

• Operates in 24 Military Bases across the World

• Employs over 1900 Agents across the World


:

OUR CORPORATE CLIENTS

The Corporate clientele of our relocation services is the “Who’s Who” of Canadian business including:

• Air Canada

• Bayer

• CIBC

• CP

• Deloitte & Touche

• Exxon Mobil

• GE

• GM

• Great-West Life

• Imperial Oil

• J&J

• Labatt’s

• Shaw

• Suncor Energy

• TD Canada Trust

• Telus

• Toyota

• WestJet

• Xerox


RELOCATION SERVICES

SERVICES FOR SELLERS INCLUDE:

• Marketing Assistance

• Guaranteed Home Purchase Program

• Equity Advances

• Property Care Services

• Closing/Legal Services

SERVICES FOR BUYERS INCLUDE:

• Home Finding

• Settling-In

• Rental Assistance

• Area Orientation

• Mortgage Assistance

• Cross-Cultural Training

• Education Connections

• Career Connections

• Elder Care Connections


STEP 2PRICING YOUR PROPERTY RIGHT

STEP 2PRICING YOUR PROPERTY RIGHT

PRICING YOUR PROPERTY RIGHT

It is important to understand that only the market determines the ultimate value of your home.

Choosing the optimal list price is essential to maximizing your home’s value.

Pricing your home right the first time will result in: • more exposure, • more showings, • more offers • ultimately the highest price for your home

If you price too low, you risk not getting as much as you can for your property.

If you price too high you risk losing potential buyers who may think your property is out of their price range, and you help your competition sell faster.

Determining the OPTIMAL list price is in part simple math, but for the most part it is a strategic process that requires extensive market knowledge and research. An in-depth Comparative Market Analysis (CMA) will tell you what similar properties have sold for recently, but to effectively price your property, it’s equally important to consider every similar home on the market to understand exactly what your competition is. In addition, expertise in both the local and national market conditions is paramount to arriving at the optimal list price.

For your no-cost, no-obligation CMA (Comparative Market Analysis) and opinion of value using our comprehensive pricing strategy, please contact us today!



COMPETITIVE MARKET ANALYSIS

Subject Property Date: _______________________

Address: Extras/Comments:

STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P

HEAT A/C F/P BSMT PATIO POOLAPPROXSQ M/FT

APPROXAGE

APPROXLOT SIZE

SURVEYAVAIL

Recently Sold


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


ORIG LISTPRICE

FINAL LISTPRICE

DATESOLD

DAYSON MKT

SALEPRICE

TERMSPENDING (P)OR CLOSED

(C)


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


ORIG LISTPRICE

FINAL LISTPRICE

DATESOLD

DAYSON MKT

SALEPRICE


(C)


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


ORIG LISTPRICE

FINAL LISTPRICE

DATESOLD

DAYSON MKT

SALEPRICE


(C)

Currently For Sale


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


APPROXAGE

APPROX LOT SIZE

DAYS ON MKT

LIST PRICE TERMS


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


APPROXAGE

APPROX LOT SIZE

DAYS ON MKT

LIST PRICE TERMS


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


APPROXAGE

APPROX LOT SIZE

DAYS ON MKT

LIST PRICE TERMS

Did Not Sell


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


APPROXAGE

ORIG LIST PRICE

FINAL LIST PRICE

TERMSDAYS ON

MKTDATE

EXPIRED


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


APPROXAGE

ORIG LIST PRICE

FINAL LIST PRICE

TERMSDAYS ON

MKTDATE

EXPIRED


STL RMSBEDRMS

FAMDEN

DIN BATHGARC/P


APPROXAGE

ORIG LIST PRICE

FINAL LIST PRICE

TERMSDAYS ON

MKTDATE

EXPIRED

Recently SoldEach mark indicates the actual selling price of a property in the competitive range.

Currently For Sale Each mark indicates the list price of a competitive property now on the market.

Did Not Sell Each mark indicates the final list price of a property that was offered for sale but did not sell.

Selling price (in thousands)

Current list price (in thousands)

Final list price (in thousands)


COMPETITIVE PRICELINES

THE RISK OFOVERPRICING

Pricing your property competitively from the start will generate the most activity among brokers and buyers.

BuyerShowings

Overpriced marginallyOverpriced significantly

Time on Market (weeks)

• A property generates the most interest within the real estate community when it

first goes on the market.

• The number of showings is greatest during this time - if the property is priced at

realistic market value.

• Starting too high and dropping the price later misses the excitement and

generates less activity.

• It may even become necessary to drop the price below market value to compete

with new, well-priced listings.


STEP 3PREPARING YOUR HOMES FOR SALE

STEP 3PREPARING YOURHOME FOR SALE


PREPARING YOUR HOME FOR SALE

After price, the condition of your home is the single biggest factor determining how fast—and for how much—your home sells.

Agents repeatedly find that people can’t visualize the potential of a home. They have to see it. That means that how your home shows now is how people see themselves in it. They can’t see past the chips, leaks, clutter and stains—in fact, they tend to focus even more on those things.

Luckily, you can dramatically improve how your home shows with few quick steps:

• Clean. Inside and out. It matters. A lot.

• De-clutter. Give it away, throw it away or store it away, but get it out of your house.

• Gardening. Keep lawns and hedges neatly trimmed

• Clean out your garage or carport to show its full size

• Make minor repairs, cracked tiles, chipped paint, squeaky hinges and leaky faucets. Fix everything you can.

• Consider staging. According to the National Association of Realtors®, staged homes sell 49% faster, and for 7-11% more money.

• Photographs, Good pictures get people interested and professional photos are the way to ensure your place looks its best.

• Make sure all pet areas are clean and free of odour

• Clean again. Really. It’s that important.

Sound overwhelming? You don’t need to do it overnight. Your agent can point you to someone who can help, or you can break it down into just one small task a day.

Think of it this way: everything you remove from the house, clean or repair puts money in your pocket. You’re getting paid to do it!

1. ______________________________________________________________________

2. ______________________________________________________________________

3. ______________________________________________________________________

4. ______________________________________________________________________

5. ______________________________________________________________________

6. ______________________________________________________________________

7. ______________________________________________________________________

8. ______________________________________________________________________

9. ______________________________________________________________________

10. _____________________________________________________________________

THE 10 THINGSYOU LOVE LIST #1

List below the 10 things you love most about your home:


1. ______________________________________________________________________

2. ______________________________________________________________________

3. ______________________________________________________________________

4. ______________________________________________________________________

5. ______________________________________________________________________

6. ______________________________________________________________________

7. ______________________________________________________________________

8. ______________________________________________________________________

9. ______________________________________________________________________

10. _____________________________________________________________________

List below the 10 things you love most about your neighbourhood:

THE 10 THINGS YOU LOVE LIST #2


PREPARING TO LISTYOUR HOMEREQUIRED DOCUMENTS

@

In preparation for listing your home, you will need to gather the following items and info:

• A copy of your front door key

• Your most recent annual property tax assessment and tax bill.

• The average cost of utilities (gas, hydro, water, etc.)

• The age of your home

• Receipts of recent improvements and renovation costs

• A list of items you would like to exclude from the sale

• Pictures of seasonal features (i.e. gardens in bloom)

• A copy of your survey

• A list of any easements or right-of-ways

• Receipts and Warranties for recent home improvements

• “10 things you love” lists (see previous two pages of this guide)

• A list of upgrades, copy of floor plans, builder plans and/or model name, etc.

For condominium owners:

• Maintenance Fees and a list of maintenance/fee inclusions

• Parking and Locker Numbers

• Pass Key to the Building

• Status Certificate (if available)

• A list of Bylaws and restrictions

Please call Mike Knecht

if you have any questions or need clarification.


STEP 4OUR MARKETING PLANAND GUARANTEE

STEP 4OUR MARKETING PLANAND GUARANTEE

MAXIMIZE EXPOSURE TO BUYERS

Once you’ve found a price for your home and put it in showroom condition, there’s one more critical piece of the puzzle before buyers begin flocking in to see your masterpiece: getting their attention.

Getting the word out about your home matters for two critical reasons: First, buyers can’t be interested if they don’t know your home exists. But more important still, the more buyers you have interested in your home, the higher the potential sale price, and the faster the sale.

Marketing your home to the biggest audience possible takes more than a sign on the front lawn. The best and fastest home sales use a combination of many of the following:

• MLS Listing. The largest online database of available real estate.

• Video Tour. A behind-the-scenes, online look at your home and neighbourhood.

• Property Website. Your home’s very own website with all the info a buyer needs.

• Online Exposure on nationally ranked real estate websites such as yourwebsite.com.

• Proactive Prospecting. Reaching out directly to people who might be interested.

• 24/7 Direct-to-Text Ads. Instant access to property details right from your For Sale sign.

• Property Brochures. Great photos, vibrant descriptions in professional take away form.

• 24-Hour Online Ads. On major online sites from Craigslist to Kijiji.

• Print Marketing. Print ads, just listed cards and more.

• Social Media. Facebook, Twitter, LinkedIn, Pinterest, Google+ and more.


THE MARKETING PLAN

• Any plan to market your property must be designed to

maximize the exposure to the property

• Studies have shown that the top 5 places where buyers

found the homes they purchased (existing homes) include:

o The internet

o The real estate Agent and his/her referral network

o Open House and yard signs

o Friends, relatives and neighbours

o Knew the Seller directly

• Gone are the days of just putting a “For Sale” sign on your

home, although we do that too

• Recent studies also tell us that over 80% of the Buyers

begin their search online

• As such Royal LePage invests heavily in Marketing websites

that attract an abundance of Buyers and Sellers

• We promote your property on numerous sites including the

following industry leading websites:

o royallepage.ca

o carriagetradeproperties.ca - for luxury properties

o royallepagecommercial.com – for commercial properties

o m.rlp.ca/mobile

o terrequity.com


LISTING SYNDICATION

• The Royal LePage.ca site leads Canada year after year as the top online destination

among all the real estate brands.

• Our sites strategically release new listings in a way that is proven to generate the

most interest.

• Following is our proven multi-media marketing system designed to maximize the

exposure of your property.


OUR PROVEN MULTI-MEDIA MARKETING SYSTEM

MLS (MULTIPLE LISTING SERVICE) MLS is the largest online database of available real estate in the GTA, and it’s where the majority of people begin their search. This website is accessible by over 39,000 real estate Agents in the GTA area, each with (on average) four clients potentially looking for a place just like yours. MLS listings contain complete and detailed information about the property as well as full colour photographs.

WEBSITE MARKETING Your property will be featured prominently several prominent real estate sites that combined garner over 300,000 hits per month. Our online marketing strategy gives your listing the best possible exposure to the most potential buyers worldwide.

PROACTIVE PROSPECTING There are only two ways to find a buyer. You can wait for them to find you, or you can proactively go out and find them! We do both, and that means far more potential buyers for you and your home.

VIEWING FEEDBACK You will receive real-time feedback directly to your e-mail inbox from all Agents who take their clients through your property. You can log into the secure system to view past and pending appointments, as well as read the reviews. We analyze all feedback and continually tweak your listing for maximum appeal.

VIRTUAL TOURS In a sea of competitive listings, virtual tours give potential buyers a behind-the-scenes look at your neighbourhood and your home without having to leave their couch. Your custom virtual tour will be uploaded to prominent real estate websites, where hundreds of potential buyers have viewing access 24/7. This is an invaluable tool for today’s tech savvy, educated consumer.


OUR PROVEN MULTI-MEDIA MARKETING SYSTEM

[CONTINUED]

PROPERTY BROCHURES Breathtaking photos and vibrant descriptions make up your customized home brochure, designed as a memorable take-away for visiting buyers and their Agents. These professionally designed brochures leave a lasting impression and often lead to repeat viewings.

24-HOUR ONLINE ADS Your property details and images are also immediately uploaded to all the major advertising sites. Rest assured, your home is visible wherever buyers are looking.

PRINT MARKETING In most cases, we distribute ‘Just Listed’ cards in your area to let your neighbours know that your property is for sale. It’s just one more way we widen the net to get your property the best possible exposure. Who knows who might end up buying your home?

COMPLIMENTARY HOME STAGING CONSULTATION Studies suggest staged homes sell faster and attract more money, and in a changing marketplace, a staged home can make the difference between selling your home or not. Staging can be as simple as removing some clutter or as detailed as redesigning or refurnishing rooms. The choice is yours and our home-staging professionals will provide you with a complimentary recommendation list that will create maximum buyer appeal for your home.

SOCIAL MEDIA CAMPAIGNING We actively maintain a blog, two Facebook pages, Twitter, Pinterest and LinkedIn. Check us out. Your home will be everywhere!


• Talk is cheap – too many Agents promise the World, never put it in writing, and

provide substantially less.

• Our goal at Royal LePage Terrequity is not only to provide award winning service

but achieve Service Excellence.

• In Service Excellence we go through three distinct steps:

1. We listen and identify your needs.

2. Together, we agree on our written Service Standards.

3. You confidentially evaluate us online to give us feedback on how we did.

• Your feedback is used to help us do our job better and provide data for our top

representative award - The Service Excellence Award!

• Best of all, if you are not satisfied with our services you can cancel your Agreement;

read our written Guarantee to see how it works.

GUARANTEED SERVICES


THE SERVICE EXCELLENCE PROGRAMSELLER SERVICES GUARANTEE

1. Mission

Our mission is to provide the highest level of professionalism and quality of service that exceeds

your expectations every time. We provide you with a written guarantee of our services.

2. Together, we set your expectation

Jointly we agree to provide our 19-point Service Excellence program unless customized as follows:

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. We fulfill our 19-point program

We do our best and work hard to sell your property. We will keep you updated on the listing

progress at the frequency of your choosing. An informed seller makes confident decisions.

4. Feedback

You tell us whether we fulfilled our guarantee. Upon completion of the transaction we will ask you

to complete a brief survey on our performance.

If we don’t fulfill our commitments to you, you have the right to address your concerns with the

Managing Broker. Your concerns should be in writing, delivered directly to the Broker; he/she then

has 2 business days to resolve the situation. Should the Brokerage be unable or unwilling to

resolve the issues, we will cancel your Listing Agreement without cost or penalties and will have

no further obligations to each other. Should the Listing Agreement be cancelled, the termination

provisions of the Listing Agreement still apply.

Seller’s name (print)

Seller’s name (signature) Date:

Seller’s name (print)

Seller’s name (signature) Date:

Seller’s phone

Seller’s email

Real estate Agent’s name (print)

Real estate Agent’s (signature)

Broker/Manager (print)

Broker/Manager (signature) Tel:


Using the prepaid postage envelope provided, please mail your completed survey to: Royal LePage Terrequity Realty, Brokerage , 211 Consumers Road, Suite 105, Toronto, Ontario M2 J 4G8. SE - SS - MAR 2014

Your Name: Agent’s Name:

Sold /Leased Address:

Email Address:

What is the main reason(s) you chose the agent to assist you in your real estate transac on?

Skill/Knowledge Market Share Positive Personality Assertive

Reputation

Other:

How would you rate the agent’s advice and assistance in preparing your home for the market?

1 2 3 4 5 Very Dissa d Sa ed Excep onally Sa d How long did it take to receive a m o er on your home?

Less than 1 wk -31 weeks 1-3 months 4-6 months Greater than 6 months How sa s ed were you with how the agent communicated and kept you informed during the sale process? 1 2 3 4 5 Very Dissa d Sa ed Excep onally Sa d How would you evaluate the agent's nego on skills at the me of the o er?

1 2 3 4 5 Very Dissa d Sa ed Excep onally Sa d How would you evaluate the agent’s overall performance?

1 2 3 4 5 Very Dissa d Sa ed Excep onally Sa d

Would you recommend the agent to a family or friend?

Yes No Undecided

Would you use the agent to assist you in any future real estate transac ons?

Yes No Undecided

Please provide us with any add nal comments/tes monials.

Can we use your comments in any marke ng materials providing your name is not disclosed?

Yes No

Language/Nationality

Seller SurveyOur brokers and Agents have a mission to deliver services of the highest quality, value and integrity; we

416-496-9220 | [email protected]

Terrequity Realty Brokerage

Independently Owned and Operated


STEP 5SHOWING YOUR HOME

STEP 5SHOWING YOUR HOME

SHOWING YOUR HOME

• Having an excellent marketing plan is the first step to maximizing the price of

your property.

• Once we have agreed on your marketing plan it is time to get into action!

• Specifically there are three things we need to do before we can start generating

offers:

1. Confirm your showing instructions (see our “Home Showing Questionnaire”)

2. Agree on Immediate Action Steps

3. Spring into Action-executing the plan


SHOWING YOUR HOME A CRITICAL PART OF THE PROCESS

Access to your home for showings is a critical component of the sales process; however, we understand how difficult and inconvenient it can be to have people come through your home. As such, we take great steps to ensure this process is as streamlined as possible.

We will schedule showings when you’re most comfortable with them, always check and confirm with you first, and we ensure all showings are conducted with a reputable, licensed Agent present. We take an extreme amount of care in ensuring that the key to your home is kept safely. In most cases, we place a combination lock box on your door that is only accessible by professional Agents. You will also receive feedback on each showing so you know where you stand every step of the way. Communication is key!


HOME SHOWING QUESTIONNAIRE

Showing your property takes some coordination. Please help us minimize the disruption of your regular routine by answering the following questions:

1. Between 9:00 am and 9:00 pm from Monday to Friday, are there any time slots

that you do not want your home to be shown? Please specify below:

__________________________________________________________________

2. On the weekends (Saturday and Sunday), we will typically offer to conduct Open

Houses and schedule showings between 12:00 pm and 5:00 pm. If this is not ideal

for you, please specify your preferred times below:

__________________________________________________________________

3. When confirming appointment times, please let us know what is your preferred

confirmation method:

� Verbal confirmation by phone call

� Leave voicemail message

� Send email message – no response required

� Send email message – response required

� No response/notification required

4. Please specify how much notice is required to confirm appointments during the

agreed-upon times:

� None

� 1 hour

� 2 hours

� Other: _________________________________________________________

(Continued on next page)


HOME SHOWING QUESTIONNAIRE[CONTINUED]

5. Does your home have an alarm? If so, please provide alarm code and disarm

instructions below:

6. Unless you instruct us otherwise, we typically request that all agents and their

visitors follow all of the below steps. Please tick off the boxes that you require of all

showings:

� Knock first

� Remove shoes

� Leave card

� Turn off all lights

� Lock doors

� Call if cancelling

7. Assuming confirmation is required, who should we contact to book and confirm

appointments? How should we best contact this person?

Name: _________________________________________________

Phone: _________________________________________________

Relationship: _________________________________________________

Email: _________________________________________________


IMMEDIATE ACTIONS

Over the next few days, we will take the following initial steps to find a buyer for your property:

Action Target Date

� Install lock box, if required _____________________

� Install ROYAL LEPAGE FOR SALE sign _____________________

� Place information on royallepage.ca _____________________

� Submit information to Multiple Listing Service (MLS) _____________________

� Promote at ROYAL LEPAGE office Sales Meetings _____________________

� Hold ROYAL LEPAGE office preview _____________________

� Prepare property information flyers/Feature Sheets _____________________

� Distribute JUST LISTED cards to target areas _____________________

� Hold Open House for Agents (other Brokers) _____________________

� Organize digital photos and /or Virtual Tour _____________________

� Prepare advertisements for newspapers/magazines _____________________

� Prepare on-line advertising _____________________

� Prepare “showing instructions” sheet for security _____________________

� ___________________________________________ _____________________

� ___________________________________________ _____________________



TIPS WHENSHOWINGYOUR HOMEAs interest in your home rises, so will interest in seeing the real thing, as opposed to seeing it online. It is time to show off your masterpiece to potential buyers. An Agent will take care of almost all the details but here are a few tips to maximize the showing experience:

• Make sure that your home is clean and tidy - make sure it is inviting

• Turn on all lights and open blinds where appropriate

• Have quiet music playing

• Leave inside doors open or slightly ajar

• If appropriate, light your gas fireplace

• Remove pets from the home during showings

• Secure jewelry, cash, prescription medications and other valuables

• Provide access to the garage

• Try to avoid cooking foods that might linger during a showing

• Please save business cards of all Agents who show your property

• It is usually best if you can leave while your house is being shown

• For security reasons, do not let strangers into your home who are not accompanied by an agent, please refer them to us; we will pre-screen them

Most important - be as flexible as you can—try to accommodate the buyer’s schedule.


STEP 6NEGOTIATING ASUCCESSFUL OFFER

STEP 6NEGOTIATING ASUCCESSFUL OFFER


NEGOTIATING THE OFFERAND CALCULATING YOUR NET

Now this is where things get exciting. You’ve got an offer or maybe two or three at once! In most cases, your home’s list price won’t be the selling price. When it comes to settling on that final magic number, you’re going to be negotiating. That’s something your Agent is an expert at, but here are some key strategies for owners:

It’s a conversation. Don’t be offended by low offers and conditions. No one is forcing you to accept them. Think of it as a starting point to have a conversation.

Always counter-offer. Momentum matters. Just the act of moving a deal forward helps make the deal happen.

Price isn’t the only thing. You can negotiate on price, offer conditions, assets in the home. Don’t get stuck on one thing.

Remember, even 1% more for your home can mean thousands to your bottom line.

As part of the offer process we have to calculate your net proceeds. This means we have to determine exactly how much you will net after paying your closing costs. We describe this as well.

Once you and the buyer agree, the buyer provides a deposit cheque to be held in trust until the conditions are met. The conditions usually have a set time for removal, and usually include things like an inspection and financing.

Once the conditions are met, the buyer signs a waiver and the deal is firm. If you’ve completed all these steps, then you are a successful home seller. Congratulations!


CALCULATING YOURNET PROCEEDS

As part of the selling process, it is important to determine how much you get to keep. There are a number of closing costs to consider.

Legal Fees. Lawyer’s fees vary, but they often have structured fees for the purchase and sale of homes posted on their websites. Sellers pay in the area of $1000.00 for a lawyer to look after the legal details necessary to close their deal. Please make sure to ask your lawyer about disbursements as they will be in addition to their legal fee.

Disbursements. These fees cover additional legal expenses such as travel, photocopies, couriers, registration fees and preparing document transfers. Disbursements can range upwards of $500, but can sometimes be built into your legal fees.

Closing Adjustments. Your lawyer will ensure that any overpayments or deficiencies on rents, mortgage interest, property tax and utility charges will be corrected, and the buyer and seller will be credited or charged accordingly. The lawyer wants to make sure that you get full credit for everything that you have paid for up to the day of closing.

Mortgage Fees. Check with your mortgage lender to determine if any costs will occur when transferring or releasing your mortgage. There is sometimes what is referred to as a discharge fee to remove the mortgage from title, that can range from $100 to $250.

Moving Costs. Moving costs vary based on location and the amount of possessions being moved. If you’re moving yourself, you should factor gas, rental vehicles and moving supplies into the cost.

Land Transfer Tax is a cost imposed by the Government to transfer properties. This cost is paid by the buyer.

To estimate your net proceeds, see the worksheet on the next page.

$

Less:

Mortgage Balance $

Mortgage Penalty (if applicable) $

Interest - Calculated on a Daily Basis (Interest from last payment to date of closing) $

Property Tax / Utilities Adjustments $

Real Estate Commission with HST $

Moving Costs $

Other: $

Estimated Net Proceeds of Sale $

NET PROCEEDS CALCULATOR

Estimated Selling Price



MEET WITH MIKE KNECHTAND HIS TEAM

I hope you have found this Home Seller’s Guide helpful and informative. As you can

see, selling your home is no simple task.

If, after reading this Guide, you have any questions, we look forward to our upcoming

meeting with you. We will also provide you with a complimentary market evaluation of

your home, and answer any other questions you have about our services.

We find that informed Home Sellers are our best clients. Our goal is to make any

transaction as trouble and worry-free as possible.

We look forward to helping your with your move forward!

Sincerely,

Mike KnechtMike Knecht

Sales Representative

ROYAL LEPAGE Terrequity Realty

10 Yonge St, Ground Flr, Toronto, ON M5E 1R4

Direct: 416-522-6492 (cell)

Fax: 416-366-8801

[email protected]

www.torontobestvalues.com

www.facebook.com/mikeknechtagent

This document is not intended to solicit properties already listed for sale.

Copyright © 2016 Terrequity Corporation. All rights reserved.

Disclaimer The information in this publication is intended to provide general information only and is not intended to provide legal advice. You should consult with a legal professional where appropriate.

For general information on other products and services, please visit our website: www.terrequity.com

ROYAL LePAGE TERREQUITY REALTY, Brokerage

*Independently owned and operated*

10 Yonge St, Ground Flr, Toronto, ON M5E 1R4

MIKE KNECHT

Office: 416-366-8800

Direct: 416-522-6492

Toll-Free: 1-800-496-9220

Fax: 416-366-8801

[email protected]

www.torontobestvalues.com

www.facebook.com/mikeknechtagent

©2016 Terrequity Corporaion. All rights reserved.

mike knecht-4th draft-pre-listing package-2016.compressed

Documents