the mobile consumer age from sourcedigital13 (june 2013)

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June 2013!

The Mobile Consumer Age!Simon Khalaf, President & CEO!

@FlurryMobile!

@FlurryMobile!@SimonKhalaf!


Disruption: There’s an App for That!

Worldwide in-application events measured by Flurry (Trillions)!!

Source: Flurry Analytics, January 2009 – January 2013!

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Jan 2011

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Jan 2012

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Trillions

Music

Gaming

M&E

Social Networking

Logistics & Travel

Retail


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Dec 2010 Dec 2011 Dec 2012

Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics!

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66 72

168

94 70

168

127

Mobile Applications Web Browsing Television

How Mobile Stacks Up Against TV and The Web!

U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day !

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BROWSER (20%)

APP (80%)

Games, 32%

Facebook, 18%

Safari, 12%

Productivity, 2%

Social Networking, 6%

Utility, 8%

News, 2%

Entertainment, 8%

Android Native, 4% Opera Mini, 2%

Other, 6%

Source: Flurry Analytics, comScore, NetMarketShare !

It’s An App World. The Web Just Lives in It.!

Time Spent on iOS & Android Connected Devices


In the US: Primetime Is Almost all The Time!

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Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & Productivity Lifestyle & Shopping Sports, Health & Fitness Other

Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.

Average Time Spent on iOS Devices- US Only


Usage of The 25-34 Millennials!

How Young Adults Index Against All Age Groups

-40%

-20%

0%

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40%

60%

80%

100%

120%

Sports, Health & Fitness

Music, Media & Entertainment

Lifestyle & Shopping

Social &Photo Sharing

Utlities & Productivity

Games News &Magazines



Usage of The 25-34 Millennials- Males VS Females!

-‐100%

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Sports, Health & Fitness

Music, Media & Entertainment

Lifestyle & Shopping Social &Photo Sharing

Utlities & Productivity News &Magazines Games

FEMALES

MALES

How Young Adults Index Against All Age Groups- Gender Cut



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App Revenue Is Scaling!

Mobile Revenue per Year

Billio

ns ($

)

Source: eMarketer, Mary Meeker (KPCB)!

Virtual Goods Advertising

Title case / Helvetica 24. One line only.!U.S. display advertising and digital goods revenue

Faster Revenue Ramp than The Web!

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1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Billio

ns ($

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Source: eMarketer, Flurry, Comscore!

MOBILE APPS WEB (BROWSERS)


Retail Revenue Growth!

Growth in Sales within Commerce App, 2011 to 2012 !

Retailers with Apps Online Marketplaces

257%

Source: eMarketer, Company Filings!

($4.2 Billion in 2012)

147%

($22 Billion in 2012)


Disruption Across Multiple Industries!

387%

268% 247% 237%

206% 198%

107%

Social Media & Entertainment

Shopping Productivity Utilities Travel Gaming

132%

Source: Flurry Analytics Dec 2011- Dec 2012!

WW Session in iOS and Android Apps (Dec 2011 – Dec 2012) !

Title case / Helvetica 24. One line only.!Distribution of time spent in media apps

A Closer Look at Media & Entertainment Apps!

Networks 22%

Studios 20%

2nd Screen Apps 11%

Emerging Media 37%

Others 10%

Source: Flurry Analytics!


Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry!

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% of

Aud

ience

Sha

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TELEVISION MEDIA APPS

Media & Entertainment Apps Behave Like TV!

Daypart comparison, people 15+ using medium, U.S.

Title case / Helvetica 24. One line only.!Distribution of time spent in commerce apps

The Rise of the App & Mortar Economy!

Source: comScore, Flurry Analytics Dec 2012!

Retailers 27%

Online Marketplaces

20% Purchase Assistance

17%

Price Comparison

14%

Daily Deals 13%

Others 9%


Shopping App Usage: Daypart and Gender!

FEMALES

MALES

Hourly Usage by Gender (Worldwide All Age Groups)

Source: Flurry Analytics Sample Size n = 1724, May 2013!

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Shopping App Usage: Daypart and Gender!

Source: Flurry Analytics Sample Size n = 1724, May 2013!

Hourly Usage by Gender (Worldwide, 25-34 Age Group)

FEMALES

MALES

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up to 5 min 5 min to 20 min over 20 min

24%

62%

14%

Shopping App Usage: Time Before Purchase!

Time spent in apps prior to making purchase

Source: Flurry Analytics!


May 2013!

Thank you!!

@FlurryMobile!

@FlurryMobile!@SimonKhalaf!

the mobile consumer age from sourcedigital13 (june 2013)

Documents

title case helvetica

flurry analytics random

flurry trillions

flurry analytics sample

app revenue

shopping app usage

mobile revenue

app world