mobile internet consumer ghana

8/11/2019 Mobile Internet Consumer Ghana

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THE MOBILEINTERNET CONSUMERGHANA 2013 AUDIENCE INSIGHTS ON MOBILE WEB AND APP USERS



THE MOBILE INTERNET

Preface

The Mobile Internet Consumer – Ghana 2013 report produced by Vseaddresses the audience insights of the growing mobile internet user b

Ghana. This report focuses on profiling the mobile web & app users, tpurchasing power, lifestyle and consumption pattern. The findings aninsights are drawn from a survey conducted in 36 countries across re

The Mobile Internet Consumer report is designed for media planners

advertisers. It is created with the objective to help brands plan their mstrategy for reaching the right target audience through Mobile Web &will also help app developers, content providers, OEMs & telecom ser

providers in understanding the evolving mobile consumer. The MobileConsumer report is available for India, China, Southeast Asia, Middle Africa, Latin America, North America and Europe.



THE MOBILE INTERNET

DEMOGRAPHICS

THE MOBILE INTERNET



THE MOBILE INTERNET

59%

19%

5%

3/4th of the mobileinternet users in Ghaare less than 24 year

Less than 18 yrs 15%

AFRICA

18-24 yrs 52%

25-35 yrs 25%

more than 35 yrs 9%

Age

16%


http://slidepdf.com/reader/full/mobile-internet-consumer-ghana 5/16THE MOBILE INTERNET

Ghana has one ohighest proportiomen in the mobiinternet user bas

Male F

29%*71%*

21%

79%

*AFRICA

Gender



Over 2/5th of the mobile internet users in Ghana areGraduates or Post-graduates

Graduate / Post Graduate

Diploma / Undergraduate

Schooling upto 12 yrs

Education

43%

35% 39%*

20% 23%*

Uneducated 3% 3%*

*AFRICA



Over h

mobileusers are stu

Occupation

Business12%

Self Employed

Professional10%

Full-time job15%

Part-time job6%

14%*

12%*

13%*

8%*

Currently

not working3%

Housewife0%

Student54%43%*

1%*

7%*

*AFRICA



CONSUMPTION PATTERNTHE MOBILE INTERNET



79%

59% 55% 54%

Almost 4 mobile inusers havdownload

game/ aplast mont

Game / App Video Music Themes

Mobile content downloadedin the last month

76%* 55%* 51%* 47%*

*AFRICA



THE MOBILE INTERNET

Download mobile content

Find a good deal on something

Learn about a brand

Locate something nearby

Almost 3/4th of the mobile internet users find mobile ads usefdownloading mobile content

Users love mobile ads that help them...

72%

51% 48%*

56% 48%*

51% 45%*

*AFRICA



THE MOBILE INTERNET

PURCHASING POWER

THE MOBILE INTERNET



THE MOBILE INTERNET

Consumer Durables

58%

Automobiles

37%

Varying penetration of diffeproduct categories is witnes

Ghana compared to Africa a

Connected Devices

Computers Tablets

39%64%

Product Ownership

58%* 41%* 57%* 35%*

*AFRICA



THE MOBILE INTERNET

Restaurant

Movie Theatre

Shopping Mall / Market

Over 3/4th of the mobile internet users have been toshopping mall/market in the last month

Affluent Lifestyle

55% 56%*

43% 41%*

77

*AFRICA



The Mobile Internet Consumer report produced by MMA & Vserv.mobbased on a primary survey of over 2500 mobile web & app users. The

survey was conducted using random sampling for natural representatthe target group across 6 key countries in Africa - Egypt, Ghana, Ken

Nigeria, South Africa and Uganda. The overall Africa averages wereweighted as per the regional composition of mobile internet users in e

focus country.

About the study

To know more about The Mobile Internet Consumer report, please [email protected] or visit vserv.mobi/insights



The Mobile Marketing Association (MMA) is the premier global non-prassociation established to lead the growth of mobile marketing and it

technologies. The MMA is an action-oriented organization designed toobstacles to market development, establish mobile media guidelines a

practices for sustainable growth, and evangelize the use of the mobileThe more than 700 member companies, representing nearly fifty cou

around the globe, include all members of the mobile media ecosystemMobile Marketing Association’s global headquarters are located in the

States and it has regional chapters including North America (NA), EurLatin American (LATAM) and Asia Pacific (APAC) branches.

About the Mobile Marketing Association (MMA

For more information, please visit www.mmaglobal.com. For informatto the MMA’s Mobile Marketing Forum series, please visit

www.mobilemarketingforum.com.



About Vserv.mobi

Visit www.vserv.mobi for more details or follow Vserv.mobi on: @vser

Vserv.mobi is an Award Winning Mobile Advertising Exchange focusedEmerging Markets, that maximizes value of mobile media for advertis

developers, publishers and telecom operators.

Powered by award winning AudiencePro™ and AppWrapper™ platfor Vserv.mobi has delivered mobile advertising experiences for leading F

brands & digital media companies, across 200 countries. AudienceProtargeting capabilities and AppWrapper’s "One Click" SDK integration f

Developers continue to empower the mobile ecosystem.The company has a global presence, with offices across USA, UK, SouIndia, Singapore, Indonesia, Malaysia & Vietnam. Funded by IDG ven Vserv.mobi was founded in January 2010.

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