the mobile consumer
DESCRIPTION
This presentation discusses the changes that have occurred in expectations and perceptions now that social and mobile have shifted the power to the consumer.TRANSCRIPT
NiUG Conference
Austin, TX April 22-24, 2013
iMIS Mobile
Angelia MooreAdvanced Solutions International
Suzanne CarawanGolden Goose Marketing
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
Designing from the User Viewpoint
NiUG Conference
Austin, TX April 22-24, 2013
User-Centric Design
• You don’t matter. Nor does: Your tastes, opinions, preferences, likes Who you know and talks to you Your peer-group Your executives’ opinions, board, squeaky
members etc
• UNLESS: You are your target market
NiUG Conference
Austin, TX April 22-24, 2013
Why Do We Care?
• Attention• Activation• Adoption
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
Members read email on mobile
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
People actively look for information
NiUG Conference
Austin, TX April 22-24, 2013
Be there when your members are waiting
NiUG Conference
Austin, TX April 22-24, 2013
Members expect one experience
NiUG Conference
Austin, TX April 22-24, 2013
First inquiry on mobile; research on computer
NiUG Conference
Austin, TX April 22-24, 2013
Target group without smartphones is the exception
NiUG Conference
Austin, TX April 22-24, 2013
The Mobile Consumer
• Process of finding information changed
• Experience is key• Information on-the-go• Consumer-level expectations
regardless of location or information provider
NiUG Conference
Austin, TX April 22-24, 2013
Serving the Mobile Consumer
• DIFFICULT! Don’t distinguish between brands (you
v. Nike) Additive! Social creatures! Budgets/resources aren’t increasing More, more, more software & new tech
to learn and manage
NiUG Conference
Austin, TX April 22-24, 2013
Questions to Ask
1. How do you compare with Coca-Cola?
2. How do you compare with Zappos?3. How do you compare to CNN?4. How do you look?5. How do you make the jump?
NiUG Conference
Austin, TX April 22-24, 2013
Mobile Landscape
Everybody’s Got One
NiUG Conference
Austin, TX April 22-24, 2013
EventsMembership
Publications Social Networking
Ecommerce
Donations/FR
NiUG Conference
Austin, TX April 22-24, 2013
Mobile Management
• Different CMS systems• Sync v. real-time• Analytics• Graphics• More project management!
NiUG Conference
Austin, TX April 22-24, 2013
iMIS 20 Mobile is Here
RiSE to the Challenge