MANIPAL UNIVERSITY, DUBAI CAMPUS

MBA - Semester IV - Sep. 2013 – Jan. 2014

TEACHING PLAN

1. Course Code: MGT 602

2. Course Title: Business Policy & Strategy

3. Faculty: Satish Kumar Sagadevan

4. Credits: Three

5. Course Policies:

A. Attendance: Regular attendance is mandatory. You must have more than 80% attendance to be eligible to take the exams.

B. Academic Honesty: Academic honesty is an integral part of learning work submitted by the students except in group setting is to reflect the work of the individual student. Any form of academic dishonesty would be penalized at the discretion of the course faculty.

C. Pedagogy: Lecture, discussion, case study, assignments, and seminars methods would be used to explain the principles and the application of those principles with suitable examples. Students are expected to come prepared for the class discussions or seminars.

D. Internal Assessment

Test : 20 marks Presentation 1 : 20 marks

Attendance : 5 marks Class participation : 5 marks

E. Schedule:

Test I – Oct – 20 Marks Test II – Dec – 20 Marks

Presentation I – Dec – 20 Marks

6. Teaching Schedule: S.NO CONTENTS No. of Hours

UNIT 1 Introduction to Business policy and Strategic Management: Historical perspective of evolution of strategic management and business policy. Meaning of strategy, Important task of strategy., strategic process. Vision & Mission , Objective and Strategy: Setting vision, mission, core values and objective.

SIX

UNIT 2 Evaluation external environment: Industry and competitive environment, porter’s 5 force model. Resources, capabilities and competitiveness: SWOT analysis, VRIO framework, Value chain system, BCG Analysis.

SIX

UNIT 3 Five generic competitive strategies:Competitive position-Strategic moves, timing and scope of operations: Market position, vertical integration strategies, alliances and partnerships.

THREE

UNIT 4 Competing in International markets : Enter foreign market strategies, competitiveness in international area, Strategies for local companies to developing countries. Diversification and the multibusiness company: Strategy of diversified company, related and unrelated business.

SIX

UNIT 5 Corporate Governance, Business Ethics, Corporate social responsibility, environmental sustainability. THREE

UNIT 6 Strategy execution: Strategy execution process, core competencies and competitive capabilities. SIX

UNIT 7 Managing internal operations: Process management tools, strategy execution rewards and incentives. Corporate culture and leadership : THREE

UNIT 8 Strategic evaluation: Nature and importance of strategic evaluation, measurement of performance, organizational systems in evaluation. THREE

7. Text Book:

Crafting and Executing Strategy – Concepts and Cases. Thompson,Peteraf,Gamble,Strickland, 18th Edition, Global Edition, Mc-Graw-Hill.

8. Reference Book:

Strategic Management and Business Policy – Azhar Kazmi, 3rd Edition, Mc-Graw-Hill.

Satish Kumar Sagadevan050-8814815, satish.sagadevan@manipaldubai.com