Symmetrical B2B Strategy

Created By: Andrew C. Beltonwww.symmetricalmm.com @symmetricalmm #balancesmm

We are passionate about helping small businesses to develop efficient social media marketing solutions. We have developed a new strategy that is structured

to help small businesses in the B2B (Business-to-Business) industry to leverage social media.

#B2B #SMM

Symmetrical Media Marketing

@Symmetricalmm#BalanceSMM

What does Symmetrical mean?

@Symmetricalmm#BalanceSMM

Our Symmetrical B2B Strategy:

Post the same content across each social media platformwith simple consistent daily post scheduling

at the optimal post times. Share your own keyword-rich unique content and curated content from credible sources.

Use the same @handle (for Twitter, Instagram and etc.)with identical custom company page URL’s as your website

as well as the same (or similar) company summary. Example: @Symmetricalmm for Twitter, Periscope and Instagramwww.symmetricalmm.com for the website and www.facebook.com/symmetricalmm

@Symmetricalmm#BalanceSMM

4 Symmetrical B2B Platforms: Google+, Twitter, Facebook, LinkedIn

Additionally Recommended B2B Platforms:

Slideshare, Periscope, Youtube

Secondary B2B Platforms:

Pinterest, Instagram

@Symmetricalmm#BalanceSMM

Google+

• Social layer across all of Google’s services

• An under-utilized and versatile social network

• SEO booster!!

• Posts on Google+ can increase search authority by ranking prominently in search results

• 400+ million users

@Symmetricalmm#BalanceSMM

Twitter• Largest micro-blogging social network

• Most effective for #events

• Owns Periscope, Vine, TweetDeck

• 300+ million users

Twitter polls were introduced in late 2015

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Facebook• Largest and most versatile social network

• Affordable and effective paid targeted advertising

• Owns Instagram, WhatsApp

• Over 58% of adults use Facebook

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LinkedIn • Largest B2B Network

• Perfect for professional branding, maintaining professional connections, sharing industry related content

• LinkedIn Premium Accounts: Job Seeker, Business Plus, Sales Navigator Professional, Recruiter

• Owns Slideshare, Pulse, Lynda.com

• 400+ million users

LinkedIn has created over 11 user-friendly mobile apps

@Symmetricalmm#BalanceSMM

Additional Social Media Platforms

• Slideshare-Largest slideshow sharing platform

• Periscope-Video livestreaming app

• Youtube-Largest video sharing social network

• Pinterest-Idea sharing social network, content hub

• Instagram-Photo and video sharing social network

@Symmetricalmm#BalanceSMM

Content Marketing Tips

• Keep posts “short and sweet”

• Share your own unique content to build your brand

• Post content that will make followers look good when they share it

• Include a web link, photo, video or any other form of media to increase engagement

• Popular forms of content include: photos, slideshares, blogs, link, podcasts, videos, graphics, news updates, quotes, webinars

@Symmetricalmm#BalanceSMM

@Symmetricalmm#BalanceSMM

Why Symmetrical?• Our strategy will help you to expand your online presence by leveraging

authority social media sites which will help your company to:

• Build Brand Credibility

• Promote Awareness

• Establish & Nurture Relationships

• Provide Value

• Be Consistent

• This strategy will help you to generate leads, build your email list, increase web traffic and drive sales for your business.

@Symmetricalmm#BalanceSMM

The next step is to develop your own social media strategy. Consider the

following questions:What are my social media marketing strategy objectives? (Be specific)

Who is going to manage my social media accounts?

Who is my target client?

Which social media platforms will I use to reach my target audience?

How frequently will I post content on these platforms?

@Symmetricalmm#BalanceSMM

Consider the following questions:

What content will I post and blog about?

What kind of media will I include in my posts and embed in my blog posts?

How frequently will I blog?

Which social media tools will I use?

Which social media platforms will I run Advertisements on and how?

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We are here to help!• We offer:

• Social Media Consultations

• Social Media Strategy Development

• Social Media Coaching

• Social Media Branding

• Search Engine Optimization (SEO)

• Blog Strategy

• Social Media Audit

• Social Media Management

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Contact us!

We would love to hear from you!

To learn more about Symmetrical Media Marketing, visit our website and connect with us on social media: