1.B2B Digital Marketing Strategy for Modern Marketers

2. Some key takeaways Marketing looks very different now than it was five years back. Modern marketers need to find a new way to market to their target groups consistently and lift the organization's marketing results to a new level. A Full Spectrum marketing approach will allow you to build cohesion and a consistent plan to reach people and engage them more effectively online. Re-defining the digital marketing funnel for B2B business How to ensure full control on each phase of the Marketing funnel How to represent your brand in the modern digital world A Full Spectrum strategic approach to online visibility and performance measurement 3. Winning Moves - Digital Marketing is about vision, strategy, tactics and activity Give your business a competitive business edge by providing an ongoing strategic vision and ensure successful tactical implementation. Enter in the right spaces and make right conversations with right people. 4. Focus on your target market Evaluate the attractiveness of market segment The strategy will fail if you try to be everything to everybody. This segmentation help you to aim the marketing efforts and ultimately merchandise towards. Channel identification Activity benchmarking Act- ReactContent responsiveness Participation Measure Define your target markets - United States, Germany, Asia-Pacific etc. Define your target verticals Technology, BFSI, Pharma, CPG etc. 5. Who is your Customer? Getting to know your customers is critical Making $100 through digital marketing is awesome, but if it cost you $80 in resources to find those deals then you are doing wrong. Make conversation with the right people from the start Define the demographics, psychographics, job functions and industry of your target audience For example: Identify your buyers: C-level professionals, Marketing Heads, Customer Service Heads etc. Identify your influencers: Bloggers, Journalists, Industry thought leaders, Partner organizations etc. 6. Re-defining the digital marketing funnel The primary marketing goal is to reach consumers at the moments that most influence their decisions. Marketers need to identify the key channels of engagement at every stage of the marketing funnel. Enabling advocates will generate authentic WOM bringing the best new customer prospects into the marketing funnel ROI Key Measures Search engines, social networking sites, publishers, blog Website, social networking sites emailers, publishers, blog Website, social networking sites emailers, publishers, online events Website, blog, communities, publishers Fans/Followers, site traffic, inbound links Fans/Followers, site traffic, inbound links, response rates Fans/Followers, traffic, inbound links, response rates, enquiries Time on website, engagement rate, leads, enquiries, average Order Repeat purchase, referral Key Channels 7. A strategic approach to online success The focus of the approach is that the objectives to be achieved not the process of planning itself. This allows to create a tailored digital marketing strategy to maximize success on the social web. Brand perception Online presence Target Markets Customer insight Internal resources Customer acquisition targets website visits and stickiness Social influence No. of dialogues per month Efficiency gains Value proposition Governance Integration Action & control Brand advocacy Customer engagement Digital marketing mix Content flow Campaign schedule Resource allocation Prioritizing activities Outreach effectiveness Engagement ratio Inbound traffic Conversion ratio Social media influence Relevance, Reach, Resonance = ROI 8. A Full Spectrum approach towards online visibility and performance measurement This full spectrum approach will help marketers to determine whether they want to repeat the campaign or not, as well the company made money as a result. 9. Integrating digital into all facets of marketing Full Spectrum analysis to rewire your digital marketing strategy and develop channel specific digital metrics to measure ROI How to lift your organization's marketing results to a new level? Improve margins by reengineering digital marketing efforts that can deliver better results at lower costs The Blueocean Social Media solution is designed to transform the enterprise business processes, driven by Social Intelligence and an integrated Social Ecosystem, to drive sustainable customer engagement and revenue growth. 10. Intelligence-driven marketing strategy for full- spectrum operations 360 view of customers in social sphere >95% accuracy in identifying issues and uncovering opportunities and targeting your marketing efforts Tangible & measureable business impact Proven experience with Fortune 500 Companies The Blueocean Advantage 11. Discover a fresh approach to managing customer experience as we transform the way your social media initiatives deliver value. 4835 E Cactus Road, #250 Scottsdale, AZ 85254 USA p: 602.441.2474 e: socialmedia@blueoceanmi.com 11280 Northup Way, #E200 Bellevue, WA 98005 USA e: socialmedia@blueoceanmi.com Vrindavan Tech Village Building 2A, Ground Floor East Tower Sarjapur Outer Ring Road Bangalore, 560 037 INDIA p: 91.80.41785800 e: socialmedia@blueoceanmi.com www.blueoceanmi.com/social-media