SEO Off- Page Strategy for B2B & B2C

Applicable for Lead Generations

Key Notes:

i. Unique & fresh content

ii. Social media – Facebook

iii. Social media – Google+

iv. Social media – Pinterest

v. Use image content

vi. Use video content

vii. Use micro-blogging sites

viii. PPT/Document sharing

ix. Citations/Business Listings

x. Bookmarking

Unique & Fresh Content

Upload fresh content once/twice per week

Remark:Keep your website active for Search Engine.

Instead of providing content for other websites, just use it in your website

Social Media - Facebook

Use the following executions to find social signals for your brand.

– Facebook Page Creation

– Address & Profile optimization

– Placing of Map Marker

– Updating Status twice per week

– Add a Business Location to each post

– Use Images & Video contents

Social Media – Google+

Use the following executions to find social signals for your brand.

– Create Business Page

– Optimize the page

– Add Website links

– Use Images & Videos

Social Media – Pinterest

Use the following executions to find social signals for your brand.

– Create profile with link

– Create board based on products/services

– Pin by using URL

– Use map option for each pin

Use Image Content

Use your image content effectively. We have plenty of image on website so we can use them to build natural links.

– Flickr

– Photobucket

– Panoramio

– Tinypic

Use Video Content

Video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy.

– Youtube

– Vimeo

– Dailymotion

– Myspace

Use Micro-Blogging Sites

Use Microblogging platforms such as Tumblr, Posterous and Identica as part of your Link Building strategy

– Meemi

– Rememble

– Identica

PPT/Document Sharing

Create simple presentation about your products, business model, achievements and upload them in the PPT sharing websites.

– Slideshare

– Scribd

– Slideshow

– Authorstream

Citations/Business Listings

List your business on the yellow pages and other business platforms. Please use the below platform to achieve this

– Foursquare

– Google places for business

– Yellow pages

– City search

Bookmarking

Create web pages that should encourage bookmarks, shares, likes, pins etc.

You may achieve this by using the below platforms:

– Reddit

– Diigo

– Folkd

Hope, this will help you to achieve the distance you want to cross in search marketing.

By - Balakumar Saravanavel