1. 1. G R O W T H C A P A B I L I T I E S in T H A I L A N D
2. 2. Overview 01Growth Value Proposition: Why Frost & Sullivan? 02Visionary Platform For Growth: How Do We Do It? 03Frost & Sullivan Thailand: Profile for Growth 04Frost & Sullivan Thailand: Case Studies in Growth 05 Whats Next? 2
3. 3. 93% of CEOs cite growth as their first priority 3
4. 4. Growth Value Proposition: Why Frost & Sullivan? 4
5. 5. At Frost & Sullivan, we collaborate with our clients to develop visionary scenarios, bold predictions, and insights into the future to uncover unmet customer needs. Our most ambitious goal is to help facilitate and provoke our clients to develop new innovations in their business based on these unmet needs and visionary scenarios. What Makes Frost & Sullivan Unique 5
6. 6. We also help implement solutions Frost & Sullivan provides a fully-integrated approach to generate, evaluate, and implement growth strategies Growth Implementation G r o w t h C o n s u l t i n g Insight to Implementation Ability to convert global research into actionable and proven corporate and business strategies, processes, and tools to help companies implement growth processes at best practice levels. Customized Solutions Our Growth Consulting services leverage customized research, business strategy, and innovative tools that are tailor-made to address specific projects and challenges. Comprehensive Research Join our Growth Partnership Services to access disciplined research, intelligence, and global coverage to achieve a balanced view of your specific sector to generate opportunities and gain a competitive advantage. 6
7. 7. With the Broadest Industry Coverage Frost & Sullivan has the broadest industry coverage of any company in the world covering 14 industries, 35 sectors, and 300 markets Automotive & Transportati on Aerospace & Defense Measurement & Instrumentation Information & Communication Technologies HealthcareEnvironment & Building Technologies Energy & Power Systems Chemicals, Materials & Food Electronics & Security Industrial Automation & Process Control Automotive Transportation & Logistics Consumer Technologies Minerals & Mining 7
8. 8. A Solution for Every Growth Need Geographic expansion Competitive Strategy Customer Strategy Geographic Expansion Distribution Strategy 1 Vertical Market Expansion New Product Launches New Product Development Technology Strategy Mergers and Acquisitions A diversified growth strategy that incorporates the right combination of growth processes 8
9. 9. Others, 40.0% North America 95,000 Companies Latin America 9,000 Companies Africa/Middle East 8,000 Companies Asia Pacific 47,000 Companies Europe 80,000 Companies South Asia 11,000 Companies With a Global Reach Frost & Sullivan has over 40+ offices that provide global perspective, coverage, and services By region 250,000 SMEs & global companies, servicing 2 million executives 9
10. 10. How We Have Grown The Frost & Sullivan Story: Past, Present, Future Today The Future Visionary Innovation Mega Trends CEO 360 Degree Visionary Perspective GIL Think Tanks GIL Global Community 1990 Today Building Growth Partnerships GIL Global Events Growth Partnership Services Growth Consulting GIL University 1961 1990 Emerging Research Global footprint begins Country Economic Research Market Technology Research 10
11. 11. Visionary Platform For Growth: How We Do It 11
12. 12. CEOs 360 Degree Visionary Perspective: Our Solution Integrates 7 critical perspectives to empower CEOs with a visionary view of their industry The CEO 360 Degree Perspective Evaluates opportunities Reduces risk and increases decision accuracy Implements Best Practices in growth strategy Builds the foundation upon which for visionary becomes possible 12
13. 13. Our Team Is Your Team Frost & Sullivan research indicates that CEOs most often rely on 8 key executive roles to shape and execute their growth strategy The CEOs Growth Team 13
14. 14. Market Research Technology Research Economic Research Mega Trends Technical Insights Our Focus: Your Growth Helping clients accelerate growth through best practices in Growth, Innovation and Leadership i Mega Trends Consulting GIL University Technology Consulting Industry Convergence Research Workshops Emerging Markets Program Growth Implementation Solutions Integrated Marketing Solutions Conferences/Workshops Best Practices Awards Growth Partnership Services Program that combines research and consulting to offer growth solutions. Consulting Projects with leading MNCs, LLCs and Governments. Career Best Practice Research to help career functions Information Syndicated Research Insight Strategy & Growth Solutions Implementation Visionary Innovation 14
15. 15. 15 Growth Partnership Services Growth Consulting GIL University Events GIL Global Community Our Services Take advantage of these growth opportunities to gain a jumpstart on the competition and accelerate growth Growth Implementation Services Visionary Innovation Growth TEAM Membership Integrated Marketing Solutions Other Services:
16. 16. 16 Frost & Sullivan Thailand: A Profile for Growth
17. 17. Frost & Sullivan Thailand Frost & Sullivan Thailand is a key link in Frost & Sullivans growing global chain with vast multi-disciplinary experience across industries, markets and growth processes. Established in 2008 to provide research and consulting services 17
18. 18. Frost & Sullivan Thailand Clients A selection of clients who have benefitted from our services 18
19. 19. Top Networking Opportunities GIL Thailand A valuable opportunity to network, while developing a perspective on challenges and opportunities in the region. Excellence Awards Thailand Excellence Awards recognize companies and individuals that have pushed the boundaries of excellence - rising above the competition and demonstrating outstanding performance in the Thailand market. More Value-Add Services By-invitation-only Growth Opportunity Briefings Ask the Analyst Sessions Interaction with Experts via blogs, enquiry time, and webinars. Live eBroadcasts Gain access to Frost & Sullivans exclusive GIL programs and events 19
20. 20. Frost & Sullivan Thailand Media Exposure 20
21. 21. Excellence In Implementation: Case Studies in Growth 21
22. 22. Case Study: Chemicals & Materials THE CHALLENGE PROJECT OBJECTIVE A global petrochemical company based in Thailand wanted to perform an strategic analysis to evaluate the opportunities of biochemical market. To perform an evaluation on recent technology development in the global biochemical market To identify growth opportunity analysis in biochemicals market, at the angle of market size, market potentials and competition dynamics To identify all different types of biochemicals that can be produced from renewable sources OUR APPROACH AND WORK Frost & Sullivan proposes a three fold approach to evaluate the growth opportunity: 1. Conducting a detailed study (primary and secondary) in assessing strategic growth opportunity analysis in biochemical that can be produced from renewable sources 2. Focusing on the global search for the latest development in biochemical market, included advances in corporate, start-up companies, spin-off companies, etc 3. Studying the competitive environment through discussion with technology vendors, operators, universities and research organizations OUTCOME AND BUSINESS IMPACT Frost & Sullivan delivers a comprehensive study on strategic analysis to the organization. It is supported by in-depth analysis on the development of biochemical industry for the last 5 years, with different feedstock choices, technology advances and the level of R&D intensity. Frost & Sullivan provides strategic recommendation on the potential opportunities of biochemical market. Assessment of Technologies and Opportunities in the Biochemicals Market 22
23. 23. Case Study: Healthcare THE CHALLENGE PROJECT OBJECTIVE A Thai chemical company based in Thailand would like to validate the global business opportunity of new antibiotics for animal feed, wound care, and acne treatment Based on the market, technology, and financial analysis, the company will make the Go/ No Go decision to partner with a new antibiotics inventor Validate the global opportunity for new antibiotics in animal feed, wound care, and acne management in terms of market attractiveness only. OUR APPROACH AND WORK Frost and Sullivan domain knowledge, secondary research and limited interviews with key industry players across the applications were the key information sources for this report OUTCOME AND BUSINESS IMPACT Market Analysis - Global Market Size of Animal Feed - Key Animal Feed Compounders - Drivers and Restraints for new antibiotics usage - Key substitutes for new antibiotics Antibiotics, AMP, Phages, Probiotics etc.) - New antibiotics Market Potential (Based on Antibiotics for Animal Feed Market, new antibiotics inclusion Rate & Price, new antibiotics penetration potential Global Business Opportunity Validation Analysis of New Antibiotics for Animal Feed, Wound Care and Acne Treatment Customer Analysis - Attitude and Perceptions of Interviewed Experts towards usage of new antibiotics and compare with antimicrobials and other substitutes - Barriers/ Challenges to switch from substitutes to new antibiotics - Benefits of new antibiotics vs. antimicrobials and other substitutes 23
24. 24. Case Study: Automotive & Transportation THE CHALLENGE PROJECT OBJECTIVE Outside Thailand, the client has small scale assembly operations in Malaysia, Philippines and Vietnam. These cater primarily to local demand, rather than serving as hubs for export. The client wants to set up an export hub in the region, preferably in Indonesia. Strategic Assessment of Indonesia as an export hub for Commercial Vehicles, with particular focus on: Potential impact of FTAs on manufacturing in ASEAN Attractiveness of Indonesia as a production base for Commercial Vehicles OUR APPROACH AND WORK The Assessment was carried out along 2 distinct tracks the Pull for Production & the Push for Export. Pull for Production involved assessing market environment, supply chain and costs of production. Push for Export dealt with export incentives and the impact of various Free Trade Agreements on manufacturing in ASEAN. OUTCOME AND BUSINESS IMPACT The Strategic Assessment of Indonesia helped the client evaluate the market for future investment. The study also helped compare the relative attractiveness of China and Indonesia and the impact the ASEAN- China FTA would have on the long term viability of investments in the two markets The engagement also contributed to the clients better understanding of market dynamics. A Global Commercial Vehicle Major based in Thailand 24
25. 25. Case Study: Automotive & Transportation THE CHALLENGE PROJECT OBJECTIVE Myanmar had been a closed market under military regime and sanctions by developed nations. However, it has opened its market and sanctions have been eased. Myanmar has lots of natural resources and infrastructure projects. Due to long term closed market, the market information is not widely available. To assess market size of passenger vehicle markets To understand competitive environment To understand regulations to enter the markets To evaluate market entry options OUR APPROACH AND WORK To collect relevant vehicle data such as import and registration, and analyze the data To interview with vehicle distributor and importers to understand their products and the market trends To interview with vehicle users to understand their vehicle usage and the market trends To get regulatory information from the government agencies To analyze the market situation and recommend market entry options for the client OUTCOME AND BUSINESS IMPACT The client is able to capture the market situation, opportunities and risks more accurately. Market entry strategy fine-tuned Distribution strategy being fine-tuned A Global Passenger Vehicle Manufacturer based in Thailand 25
26. 26. Case Study: Automotive & Transportation THE CHALLENGE PROJECT OBJECTIVE Despite steady sales and profitability, the clients market share was going down and the performance of dealers was unsatisfactory The client wanted to know whether their existing sales were in line with the potential that the markets had to offer and what additional volume, if any, could be gained by lowering existing prices To determine market potential for the brand in the target markets To determine price sensitivity of the brands current offerings OUR APPROACH AND WORK To understand the price sensitivity, Frost & Sullivan focused on the intenders of premium luxury bikes. Market mapping was done to understand the price-volume characteristics of the premium bike segment Intenders were asked to state their intention for purchase at various price points. Data from the price sensitivity analysis and market mapping were used to arrive at the price volume curves for lower price ranges and determine additional volume potential OUTCOME AND BUSINESS IMPACT The additional volume so estimated formed a key input for the clients annual sales & marketing plan The Price Sensitivity Analysis helped the client readjust its price positioning without compromising on its premium-luxury status. The potential sales-existing sales mismatch helped the client better evaluate channel performance Volume Estimation & Price Sensitivity Analysis for a Premium Luxury Motorcycle Brand in Key Asian Markets 26
27. 27. Whats Next? 27
28. 28. 28 Next Steps Serious about building an innovative growth strategy? JOIN OUR GROWTH PARTNERSHIP SERVICES and leverage our research and best practice guidebooks... ATTEND OUR NEXT GIL EVENT and interact with visionaries and innovators. SPEAK WITH A GROWTH CONSULTANT to address your specific projects and challenges. SCHEDULE A GROWTH STRATEGY DIALOGUE and discuss with us one-on-one your strategic options.
29. 29. + 66 (2) 6377 414 + 66 (2) 6377 415 englok.koh@frost.com www.frost.com Frost & Sullivan Thailand 152 Chartered Square Bldg. #14-02 North Sathorn Road, Silom, Bangrak, Bangkok 10400 For More Information, Contact Us 29